response: I don't know about that but there is an organization called Varsity Spirit Corp. They sell cheerleading apparel, trains dancers and cheerleaders at camps, and host competitions.
original_response: Probably so because there are organisations to train and host cheerleader competitions. The main one is Varsity Spirit Corp.
history: Cheerleading seems to still be popular among kids? I am not sure but its predominately in the U.S. and has around 1.5 million participants for all-star cheerleading. Thats a lot of people, I guess I would have thought more though. Well, cheerleading has a number of functions too, like motivating sport teams, competition or entertaining the crowd. That is true, so it appears there will always be cheerleading no matter what.
knowledge: Varsity Spirit Corp. is an American organization that sells cheerleading and dance apparel, trains cheerleaders and dancers at educational camps and hosts cheerleading competitions.