definiens: means to promote, market, distribute, sell ( and offer for sale or contract to sell ) or provide productsupport for a Licensed Product, including by way of example:(a ) detailing and other promotional activities in support of a Licensed Product;(b ) advertising and public relations in support of a Licensed Product, including market research, development anddistribution of selling, advertising and promotional materials, field literature, direct - to - consumer advertising campaigns, media / journal advertising, and exhibiting at seminars and conventions;(c ) developing reimbursement programs and information and data specifically intended for national accounts, managedcare organizations, governmental agencies ( e.g., federal, state and local ), and other group purchasing organizations, includingpull - through activities;(d ) co - promotion activities not included in the above;(e ) conducting Medical Education Activities and journal advertising ; and Exhibit A - 4 - [ * ] Confidential Treatment Request ed(f ) conducting Phase IV Clinical Trials