definiens: means, ( i ) with respect to the Vasocard Product, the carrying out of obligations or tasks consistent with the standard of practice in the pharmaceutical industry for the development of a pharmaceutical product having similar market potential, profit potential or strategic value as the Vasocard Product, based on conditions then prevailing, including, without limitation, the maturity of the Vasocard Product and the intellectual property protection surrounding the Vasocard Product and ( ii ) with respect to the Marketed Product, the carrying out of obligations or tasks consistent with the standard of practice in the pharmaceutical industry for the distribution, marketing, offering for sale and selling, of a pharmaceutical product having similar market potential, profit potential or strategic value as the Marketed Product, based on conditions then prevailing, including, without limitation, the maturity of the Marketed Product -3 - t - PRlt28St23.26 p and the intellectual property protection surrounding the Marketed Product . Diligent Efforts requires that the Party, at a minimum, provided that such actions are commercially reasonable : ( a ) determine the general industry practices with respect to the applicable activities ; ( b ) reasonably promptly assign responsibility for such obligations to specific employee(s ) who are held accountable for progress, and monitor such progress on an on - going basis ; ( c ) set and consistently seek to achieve specific and meaningful objectives for carrying out such obligations ; and ( d ) make and implement decisions and allocate resources designed to advance progress with respect to such objectives