definiens: means : ( a ) with respect to the Development ( other than the conduct of the Collaboration Activities ), seeking a nd obtaining Marketing Approval, Manufacture or Commercialization of a Licensed Product in a countr y by or on behalf of [COMPANY], those reasonable, goo d faith efforts normally used by [ * ] under similar circum stances for similar products or product candidates owned or controlled by [COMPANY] and its Affiliates, or to whi ch [COMPANY] or any of its Affiliates has similar rig hts, which product or product candidate is of similar market p otential in such country ( [ * ] ) and is at a simila r stage in its development or product life, taking into account al l Relevant Factors ; or ( b ) with respect to the effo rts to be expended by either Party with respect to any object i ve or activity other than those described in claus e ( a ) of this Section 1.25, those reasonable, good faith efforts to accomplish such objective or perform such activi ty as [ * ] would normally use to accomplish a similar objectiv e under similar circumstances