definiens: means those diligent ef forts andresources, with respect to a particular Party, at the releva nt point in time, that are comparable tothose generally used by that Party, in good faith, in the exer cise of its reasonable and prudentbusiness judgment relating to other prescription phannace utical products owned or licensed by it orto which it has exclusive rights in the Territory, which have market potential and are at a stage ofproduct life similar to the PR Product in the Territory, taki ng into account measures of relative safetyand efficacy, product profile, the competitiveness of the m arketplace, the proprietary position of thecompound or product, the regulatory structure involved, th e relative profitability of the products andother relevant factors including comparative technical, s cientific or medical factors . SuchCommercially Reasonable Efforts shall include ( i ) promptl y assigning responsibility formanufacturing and commercialization activities to specif ic employees who are held accountable forprol,1fessand monitoring such progress on an on - going basi s, ( ii ) setting and consistently seelcing toachieve specific and meaningful objectives and timelines f or carrying out such manufacturing andcommercialization activities, ( iii ) consistently making and implementing decisions and allocatingresources designed to advance progress with respect to such objectives and timelines, and ( iv)employing compensation systems for its employees working w ith the PR Product that are similar tothe compensation systems the applicable Party applies with respect to its other programs withproducts of similar potential . With respect to PR Products f or the Territory, shall also require active, on - going ac tivities by, or under authority of, [COMPANY] inconnection with the marketing, promotion, advertisement, sale and distribution of PR Product in theTerritory