definiens: means, with respect to ACEON : ( i ) in the eventXOMA [ * ] or ( ii ) unless and until XOMA [ * ], Commercializing ACEON using efforts no less than those efforts commonlyexpended by pharmaceutical companies in connection with the promotion of products at a similar stage of product life andcommercial potential in the Territory, in any event, with respect to ( i ) and ( ii ), in accordance with the Guiding Principle, andincluding : ( A ) filling wholesaler orders in accordance with practices commonly applied by other pharmaceutical companies tosimilar pharmaceutical products and, where applicable, in a manner consistent with such wholesalers ’ required practices, ( B)maintaining no less than [ * ] days of finished goods inventory of ACEON on hand or readily available ( except solely by reasonof a failure by Servier to meet its obligations under this Agreement with respect to the supply thereof or by reason of forcemajeure ( as defined in Section 18.9 ) ), ( C ) providing Servier with a Promotion Plan for ACEON when and as required by Section9.1 and implementing such Promotion Plan, and ( D ) providing Servier with sales estimates and reports relating to ACEON whenand as required by Section 11.5