definiens: shall mean ( i ) with RSpec ! to any objective by HIl entity . reasonable, diliicnl, ] lood faith effort . to accomplish such objective as $ UCh entity ( toge!her with its Affiliates a~ a group ) would IlOtmany WJe in the ordinary cowsc : of business and research to accomplish a similar objocth~ I, lII(\er similar cin : umsmncc : s : and ( ii ) with respect to research, development and commen : ializatloo of any Licensed Product ~undcr, shall mo : an those cfforu : and ~urteS nonnally used by such entity ( ~ .... ; th its Affdiales as . gTO\Ip ) for a product owned by;t or to which il ha$ rights, wruth is of similar market potential aI. a similar Slag . ; in its development or p - od1 > C ' life as such LiGensed Product