definiens: shall mean all costs incurred by a Party with respect to Commercialization of theShared Product in the U.S. in accordance with the Joint Commercialization Plan, including :, but not limited to ( i ) Direct out - of - pocket costs and expenses incurred that are attributable to the Commercialization of the SharedProduct, including, but not limited to, costs for launch, promotion, advertising, distribution, recalls, marketing(including telemarketing ), medical education activities ( consumer and professional ), advocate developmentprograms and symposia, sales meetings, samples, product related public relations, market research, healtheconomics studies, post - marketing studies not required to obtain or maintain product approvals, relationshipswith opinion leaders and professional societies, training ( including any product training ), market research, salesand marketing data, marketing communications, adverse events reporting, product hotlines, providing productto and administering indigent programs, monitoring the sales and medical affairs of the product, activitiesrelated to obtaining reimbursement from payers and other costs incurred collecting fees for Shared Products, costs and damages arising from any recall in excess of insurance proceeds, and costs associated withobtaining and maintaining insurance relating to any of the foregoing