definiens: shall mean [ the amount specified in the Development Plan for a Product that AFFX will need to build, staff, and otherwise prepare a manufacturing facility for the Chips for that Product . Manufacturing Facility Fee will not be an element of Deductible Expenses . Where AFFX uses the Manufacturing Facility Fee for staffing expenses AFFX shall ensure that such staffing expenses are not charged to RMS as a part of Chip Cost . ) ( r ) shall mean for a Product for any period a written plan that RMS will develop in conjunction with AFFX, for that Product for such period, that the Executive Steering Committee will approve . The Marketing Plan will set sales and marketing strategy for that Product, including, without limitation, plans for marketing materials, clinical trials and studies under Article IV, trade show participation, advertising, marketing efforts and the like that AFFX will perform and the amounts to be expended and reimbursed by RMS, as well as a non­binding suggested pricing structure for that Product and reports that the parties will exchange related to marketing efforts . Unless a suggested pricing structure for a period is specifically changed in a new Marketing Plan, it will remain in effect and be deemed part of the then applicable Marketing Plan