definiens: means the advertising and promotion of Co - Develop ed Products through any means, including, without limitation, ( i ) television and radio advert isements ; ( ii ) advertisements appearing in journals, newspapers, magazines orother media ; ( iii ) seminars and conventions ; ( iv ) p ackaging design ; ( v ) professional education program s ; ( vi ) samples(including related costs for manufacturing, shippin g, and use taxes ), visual aids and other selling ma terials ; ( vii ) hospitalformulary committee presentations ; and ( viii ) prese ntations to state and other governmental formulary committees ; provided, however, that Promotion Expense shall exclude detai ling and General Public Relations . With regard to a dvertising andpromotion that include products other than Co - Devel oped Products, the JMC shall determine the percenta ge of suchadvertising and promotion that will be deemed Promo tion Expense for the purposes of this Agreement