definiens: means all intellectual property and industrial property rights and assets, and all rights, interests and protections that areassociated with, similar to, or required for the exercise of, any of the foregoing, however arising, pursuant to the Laws of any jurisdiction throughout theworld, whether registered or unregistered, including any and all : ( a ) trademarks, service marks, trade names, brand names, logos, trade dress, designrights together with the goodwill connected with the use of, and all registrations, applications and renewals for, any of the foregoing ; ( b ) internet domainnames, whether or not trademarks, registered in any top - level domain by any authorized private registrar or Governmental Authority, web addresses, webpages, websites and related content, accounts with Twitter, Facebook and other social media companies and the content found thereon and relatedthereto, and URLs ; ( c ) works of authorship, expressions, designs and design registrations, whether or not copyrightable, including copyrights, author, performer, moral and neighboring rights, and all registrations, applications for registration and renewals of such copyrights ; ( d ) inventions, discoveries, trade secrets, business and technical information and know - how, databases, data collections and other conﬁdential and proprietary information and allrights therein ; ( e ) patents ( including all reissues, divisionals, provisionals, continuations and continuations - in - part, re - examinations, renewals, substitutions and extensions thereof ), patent applications, and other patent rights and any other Governmental Authority - issued indicia of inventionownership ( including inventor 's certiﬁcates, petty patents and patent utility models ) ; and ( f ) software and ﬁrmware, including data ﬁles, source code, object code, application programming interfaces, architecture, ﬁles, records, schematics, computerized databases and other related speciﬁcations anddocumentation