definiens: means, with respect to a Party, all reasonable, objective, diligentand good faith eﬀorts and deployment of resources ( including, without limitation, funding ), consistent with the exercise ofdiligent and prudent scientiﬁc and business endeavors, acting in good faith, normally used by such Party to conduct similaractivities under similar circumstances . As appropriate consistent with the foregoing, Reasonable Commercial Eﬀorts shallrequire the applicable Party to : ( a ) promptly assign responsibilities for activities for which it is responsible to speciﬁcemployee(s ) who are held accountable for the progress, monitoring and completion of such activities, ( b ) set and seek toachieve meaningful objectives for carrying out such activities, and ( c ) make and implement decisions and allocate theresources reasonably necessary or appropriate to advance progress pursuant to the agreed ( such agreement not to beunreasonably withheld, conditioned or delayed ) timelines with respect to and complete such objectives