definiens: shall mean all Out - of - Pocket Costs incurred by a Party with respect toCommercialization of the Shared Product allocated for the U.S. ( pursuant to Section 9(a ) ) in accordance with the JointCommercialization Plan, including : a ) costs for launch, promotion, advertising, distribution, recalls, marketing ( including telemarketing ), MSL, medicalaffairs and other medical education activities ( consumer and professional ), advocate development programs andsymposia, sales meetings, samples, product related public relations, market research, health economics studies, post - marketing studies not required to obtain or maintain Regulatory Approvals, relationships with opinion leaders andprofessional societies, training ( including any E-10Shared Product training ), market research, sales and marketing data, marketing communications, adverse events reporting, product hotlines, providing product to and administering indigent programs, monitoring the sales and medical affairs ofthe Shared Product, and activities related to obtaining reimbursement from payers and other costs incurred collecting feesfor Shared Product