definiens: shall mean all information ( including, without limitation, Study Protocols, case reportforms, clinical data, other data, reports, specifications, computer programs or models and related documentation, business information, know - how, trade secrets, including, without limitation, any products, technologies and know - how, and any product developments and modifications ) pertaining to the Study . This Master Service Agreement andthe terms and conditions herein shall be considered to be [COMPANY] Confidential Information . [COMPANY] ’ processes, know - how, and business information shall be considered [COMPANY] Confidential Information . Confidential Informationdoes not include information which the receiving Party can establish by reliable written evidence that ( i ) at the date ofits disclosure is publicly known or at any time after that date becomes publicly known ( other than by breach of thisAgreement ), or ( ii ) was in its possession at the time of disclosure and was not obtained, directly or indirectly, by or asa result of breach of a confidentiality obligation under this Agreement