definiens: means the greater of the gross invoice or contrac t price charged to Third Party customers for the Product or the actual consi deration paid by Third Party customers for the Prod uct less the following deductions, in each case to the extent ac tually allowed and/or taken by such Third Party cus tomer in connection with such Product ( ): ( i ) customary trade, quantity, or cash discount s and rebates to the extent actually taken or paid, as th e case may be and administrative or other bona fide service fees related to a Product paid to any pharmacy ben efit manager, group purchasing organization, distri butor, wholesaler or other Third Party ; ( ii ) amounts repai d or credited by reason of rejection or return ; ( ii i ) sales, use or value added taxes or any other taxes or other gover nmental charges levied on the production, sale, ren tal, lease or other transfer, transportation, delivery, performan ce or use of a Product which is paid by or on behal f of Company, Sublicensees, Designees, or any Affiliate of the foregoing ; ( iv ) outbound transportation cost s prepaid or allowed, costs of packing, and costs of insuranc e in transit ; ( v ) amounts written off as bad debt c onsistent with the requirements of GAAP, IFRS or any other applica ble accounting standard in a given country in the T erritory