definiens: means the strategic commercialization plan for the Product in the Field in theTerritory which sets forth, among other things, ( a ) a multi - year marketing strategy that includes plans for marketresearch, health economics, pricing and reimbursement, medical affairs and value added initiatives, ( b ) a multi - yearcommunications strategy that includes plans for public relations, conferences and exhibitions and other externalmeetings, internal meetings and communications, publications and symposia, internet activities and core brandpackage, ( c ) a multi - year strategy for Phase IV studies and lifecycle management activities, ( d ) a high level operatingplan for the implementation of such strategies on an annual basis, including without limitation, information relatedto product positioning, core messages to be communicated, share of voice requirements and pricing strategies, ( e ) alevel of detailing activity that would be Commercially Reasonable for a company comparable to Partner for aproduct having similar market potential in the Territory, ( f ) a commercialization budget, and ( g ) all other activities tobe conducted in connection with the Commercialization of the Product in the Field in the Territory . TheCommercialization Plan will be updated at least once a year