definiens: means the carrying out of obligations or tasks consistent withthe reasonable practices of a company within the biopharmaceutical industry for the development, manufacture ormarketing of a biopharmaceutical product having similar market potential or profit potential in the Territory as theProduct, based on conditions then prevailing and taking into consideration issues of safety, efficacy, productprofile, the competitiveness of the marketplace in the Territory, the regulatory structure involved and otherrelevant commercial factors . Commercially Reasonable Efforts requires that the Party, at a minimum:(a ) determine the general industry practices in the Territory with respect to the applicable activities;(b ) reasonably promptly assign responsibility for such obligations to specific employee(s ) who are heldaccountable for progress and monitor such progress on an on - going basis ; ( c ) set and consistently seek toachieve specific and meaningful objectives for carrying out such obligations ; and ( d ) make and implementdecisions and allocate resources designed to advance progress with respect to such objectives