definiens: means, with respect to ( a ) Braeburn, that degree of skill, effort, expertise, and resources normally used ( including t he promptness in which such efforts and resources w ould be applied ) consistent with standards generally acc epted in the pharmaceutical industry, including wit h respect to the diligent development, manufacture and commer cialization of pharmaceutical products of similar m arket and profit potential at a similar stage in developm ent or product life as the Product ; provided, howev er, that in determining the level of efforts and resources t o be employed, Braeburn shall not be permitted to t ake into account any Second Product being developed or comme rcialized by Braeburn or any of its Affiliates, and ( b ) Titan, that degree of skill, effort, expertise, and resources normally used ( including the promptness in which such efforts and resources would be applied ) consis tent with standards generally accepted in the pharmaceutical industry . ” Page 2 of 6 b