definiens: means any and all rights in, arising out of, or associated with any of thefollowing in any jurisdiction throughout the world : ( i ) issued patents, patent applications, utility models and designrights ; ( ii ) trademarks, service marks, brands, and other indicia of source or origin and all registrations, applications forregistration, and renewals of, any of the foregoing ; ( iii ) copyrights and works of authorship, whether or notcopyrightable, and all registrations, applications for registration, and renewals of any of the foregoing ; ( iv ) internetdomain names, social media accounts and all associated web addresses, URLs and websites and all content anddata thereon or relating thereto ; ( v ) mask works, and all registrations, applications for registration, and renewalsthereof ; ( vi ) industrial designs ; ( vii ) trade secrets, know - how, inventions ( whether or not patentable ), discoveries, improvements, technology, business and technical information, databases, data compilations and collections, tools, methods, processes, techniques, and other confidential and proprietary information and all rights therein ; ( viii)computer programs, operating systems, applications, firmware and other code, including all source code, object code, application programming interfaces, data files, databases, protocols, specifications, and other documentation thereof;(ix ) rights of publicity ; and ( x ) all other intellectual or industrial property and proprietary rights