definiens: means trade secrets, confidential or proprietary information, and all other knowledge, information, documents or materials, that are furnished by one party to the other party in connection with this Agreement, which the proprietor takes reasonable measures to protect and which pertains, in any manner, to subjects which include, but which are not limited to, research operation, customers ( including identities of customers and prospective customers, identities of individual contacts at customers, preferences, business or habits, including such customer 's Confidential Information ), business relationships, products ( including prices, costs, ' sales or content and including released or unreleased products ), financial information or measures, marketing or promotion information, business methods, future Business Plans, data bases, computer programs . designs, models, operating procedures, knowledge of the organisation, and information received from others that either party is obligated to treat as confidential . Further the term shall include information which has been disclosed verbally, provided that such verbal information be confirmed in writing within thirty ( 30 ) days of such disclosure