definiens: as this term is hereinafter defined ) and wishes to increase the sales of Covered Products andrelated service and financing in the Territory ( as this term is hereinafter defined);WHEREAS, Representative represents that, at its own expense, it has recently formed a marketing organization, including thehiring of sales representative employees contemplated by Section 5.1 ( a ) below, with the necessary expertise to promote the saleof the Covered Products in the Territory to Served Market Customers ( as this term is hereinafter defined ) ; andWHEREAS, GEHC wishes to appoint Representative, and Representative is willing to accept such appointment, as GEHC ’s salesrepresentative to promote the sale of the Covered Products and related services and financing to Served Market Customers in theTerritory in accordance with the terms and conditions of this Agreement;NOW THEREFORE, in consideration of the premises and the representations and mutual undertakings hereinafter set forth, theParties agree as follows : SPECIFIC TERMS Effective Date : July 1, 2010 Agreement Reference Number : [ insert Agreement Number ] Territory : SEE EXHIBIT 3 ATTACHED HERETO Term of Agreement : July 1, 2010 through June 30, 2013 * * Subject to the renewal and termination provisions in Articles 3 and 16 of this Agreement