definiens: means, with respect to MTPC ’s obligationsunder this Agreement with respect to Compounds and Products, those efforts and resources thatare consistent with the exercise of customary scientific and business practices, as applied in thepharmaceutical industry for development, regulatory and commercialization activities conductedwith respect to products at a similar stage of development or commercialization and having similarcommercial potential, taking into account relative safety and efficacy, product profile, thecompetitiveness of the marketplace and the market potential of such products, the nature andextent of market exclusivity, including patent coverage and regulatory data protection, and priceand reimbursement status . Commercially Reasonable Efforts requires that MTPC : ( i ) promptlyassign responsibility for each such obligation to specific employee(s ) who are held accountablefor progress and monitor such progress on an ongoing basis, ( ii ) set and seek to achieve specificand meaningful objectives for carrying out such obligation, and ( iii ) make and implementdecisions and allocate resources designed to advance progress with respect to such objectives