definiens: shall mean those efforts which are similar to the efforts used by SP Ltd. in the marketing and sale of other products that have similar commercial value, status and potential to the Licensed Product . The Parties acknowledge . and agree that, subject to the terms of this Agreement, all business decisions including, without limitation, decisions relating to SP Ltd. 's manufacture, sale, commercialization, design, price, distribution, marketing and promotion of Licensed Products covered under this Agreement, shall be within the sole discretion of SP Ltd .. Notwithstanding the foregoing, nothing in this Agreement shall serve to prohibit SP Ltd. or its Affiliates from developing, registering, making, using or selling any product for use in the Field, whether or not such product directly or indirectly competes with the Licensed Product, provided, however, that SP Ltd. 's diligence obligations under this Section 6.1 with respect to its marketing of the Licensed Product shall remain in full force and effect if SP Ltd. markets 150125 - 3 -33 - such a directly competitive product ( i.e., an orally administered pharmaceutical product for use in the Male Sexual Function Indication ) . In the event SP Ltd. markets such a directly competitive product in any country, SP Ltd. 's diligent efforts shall include reasonable efforts to optimize usage of the Licensed Product in such country