definiens: means the gross amount invoiced on sales of the Product by Company and its affiliates ( and inthe case of Section 10(a)(ii ), any third party partner ) to non - affiliate third party customers, less customary deductionsas determined in accordance with Generally Accepted Accounting Principles ( ) and as generally Page 1 - 1CONFIDENTIALand consistently applied throughout Company ’s organization, limited to the following : ( i ) customary trade, quantity, rebates, or cash discounts, to the extent actually allowed and taken ; ( ii ) credits, price adjustments or allowancesgiven or made for rejection or return of, and for uncollectible amounts on, previously sold Products for in the Field orfor retroactive price reductions ( including Medicare and similar types of government mandated rebates andchargebacks ) ; ( iii ) to the extent separately stated on purchase orders, invoices, or other documents of sale, any taxesor other governmental charges levied on the production, sale, transportation, delivery, or use of a Product which ispaid by or on behalf of Company ; ( iv ) outbound transportation costs prepaid or allowed and costs of insurance . For theavoidance of doubt, transfers of a Product between any of Company, an affiliate or, in the case of Section 10(a)(ii ), apartner for sale by the transferee shall not be considered Net Sales hereunder