definiens: means, with respect to a Licensed Product, the unit price, without deduction, actually invoicedby the [COMPANY] Group for the Sale of such Licensed Product . If any Sales of Licensed Products are made intransactions that are not at arm ’s length, then the Gross Price for such Licensed Products shall be the amount thatwould have been invoiced had the transaction been conducted at arm ’s length . Such amount that would have beeninvoiced shall be determined, wherever possible, by reference to the average selling price of the Licensed Product incontemporaneous similar transactions which are at arm ’s length . If, in addition to or in lieu of cash consideration, other consideration is paid in an arm ’s length transaction to the [COMPANY] Group in connection with the Licensed Productor the customer ’s rights or relationship with the [COMPANY] Group in relation thereto, then the amount or fair market valueof such other consideration shall be included in the calculation of Invoice Price in the period in which the Sales ofLicensed Products occur