definiens: means all costs incurred by or on behalf of the Commercialization Party and its Affiliates that arereasonably allocable to the sales and marketing of CD38 Product in the Field in the Territory, including the costs of : ( a ) activities directed tothe advertising and marketing of CD38 Product, including sales call and detailing ; ( b ) medical affairs and professional education for CD38Product in the Territory, including launch meetings and continue medical education ; ( c ) costs of advertising and public relations with respectto CD38 Product in the Territory ; ( d ) promotional speaker programs with respect to CD38 Product in the Territory, including the training ofsuch speakers ; ( e ) developing, obtaining and providing training with respect to CD38 Product in the Territory, as well as training packages, promotional literature, promotional materials and other selling materials with respect to CD38 Product in the Territory ; ( f ) developing andperforming market research with respect to CD38 Product in the Territory and developing branding and communications plans ; ( g ) conductingpromotional symposia with respect to CD38 Product in the Territory ; ( h ) developing reimbursement programs with respect to CD38 Product inthe Territory ; and ( i ) developing information for national accounts, managed care organizations and group purchasing organizations withrespect to CD38 Product in the Territory.1.23 means damages or other amounts payable by either Party or its Affiliates to any Third Partyclaimant, as well as any reasonable attorneys ’ fees and costs of litigation incurred by either Party or its Affiliates, resulting from Third Partyclaims that arise from or are based on the Development, manufacture and/or Commercialization of the CD38 Product in the Field in theTerritory, including product liability claims ; provided however that shall exclude any and all damages and otheramounts ( including attorneys ’ fees ) for which a Party has an obligation to indemnify the other Party pursuant to Section 6.1 or 6.2