definiens: means, with respect to [COMPANY] ’ obligations under this Agreement to Develop orCommercialize a Product, the carrying out of such obligations or tasks with a level of effort and resources consistentwith the commercially reasonable practices devoted by [COMPANY] for the research, development, manufacture orcommercialization of a pharmaceutical product owned by it ( or to which it has exclusive rights ) at a similar stage ofdevelopment or commercialization and of similar market potential, profit potential and strategic value, based onconditions then prevailing . Such efforts may take into account, without limitation, issues of safety and efficacy, regulatory authority - approved labeling, product profile, the competitiveness of alternative products in the marketplace, pricing / reimbursement for the product in a country relative to other markets, the likely timing of the product ’s entry intothe market, the patent and other proprietary position, the likelihood of regulatory approval and other relevant scientific, technical and commercial factors . means, with respect to [COMPANY] ’s obligations under thisAgreement, the carrying out of such obligations or tasks with a level of effort and resources consistent with thecommercially reasonable practices normally devoted by a biotechnology company, subject to and in accordance withthe terms and conditions of this Agreement