definiens: means design, strategies, oversight and implementation of activitiesdesigned to ensure or improve appropriate medical use of, conduct medical education of, or support clinical studiesregarding, the Product, which includes by way of example : ( i ) evidence generation activities pertaining to but not limited toPhase 4 Studies, activities intended to obtain real world evidence, health economics and outcomes research studies andInvestigator Sponsored Studies, ( ii ) activities of Medical Liaisons, ( iii ) grants to support continuing independent medicaleducation ( including independent symposia and congresses ), and ( iv ) development, publication and dissemination ofscientific and clinical information in support of an approved indication for the Product, as well as medical information services(and the content thereof ) provided in response to inquiries communicated via the sales representatives or other external - facing representatives or received by letter, phone call or email or other means of communication agreed by the Parties inwriting