definiens: shall mean . with respect to a Party ’s obligations under this Agreement, including to develop, commercialize or manufacture the Licensed Products, those efforts and resources dedicated are consistent with such Party ’s efforts inpursuing the development, commercialization or manufacture of any other comparable pharmaceutical products that are of similar marketpotential as Licensed Product, taking into account all relevant factors including product labeling or anticipated labeling, present and futuremarket potential, past performance of such Licensed Product, financial return, medical and clinical considerations, present and futureregulatory environment and competitive market conditions . Further, Commercially Reasonable Efforts with respect to a Licensed Productrequires that a Party : ( a ) set and seek to achieve reasonable objectives for carrying out its obligations in a timely manner, subject toadjustment or modification of such objectives taking into account all relevant factors, and ( b ) make and implement decisions and allocateappropriate resources for the purpose of advancing progress with respect to achieving such objectives