definiens: of a Party means the reasonable, diligent, good faith efforts of the typeto accomplish such objective as such Party would normally use to accomplish a similar objective under similar circumstances, it being understood and agreed that, with respect to efforts to be expended in relation to a product, such efforts shall besubstantially consistent with those efforts and resources commonly used by such Party for any other product owned by it or inrelation to which it may have rights, which other product is at a similar stage in its Development or product life and is ofsimilar market and economic potential as products expected to result from the Licensed Compounds at a similar stage in theirDevelopment or product life, and that any such other product owned by it or over which it has rights will not be given anypreferential treatment when compared to the objectives to be carried out pursuant to this Agreement, provided that such effortscontinue to be commercially reasonable in light of the scientific and economic outlook for the product, all as measured by thefacts and circumstances at the time such efforts are due