definiens: means the costs that are directly allocable to th e sales and marketing of a Product in the Shared Territory and that are c ompliant with Applicable Law and applicable industr y codes, including the costs of : ( a ) activities directed to the advertising and marketing of a Product in the S hared Territory ; ( b ) professional education in the Shared Territory for United States - based 18 [ * * * ] INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL TREATMENT HAS BEEN REQUESTED . ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE SECURITIES AND EXC HANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER T HE SECURITIES ACT OF 1933, AS AMENDED professionals ( to the extent not performed by sales representatives ), including launch meetings ; ( c ) c osts of advertising and public relations with respect to a Product in the Shared Territory ; ( d ) peer - to - peer a ctivities with respect to a Product in the Shared Territory, such as ‘ lunch and learns ’ ; ( e ) promotional speaker prog rams with respect to a Product in the Shared Territory, inclu ding the training of such speakers ; ( f ) developing, obtaining and providing training with respect to a Product in the Shared Territory, as well as training packages, promotional literature, promotional materials and o ther selling materials with respect to a Product in the Shared Territory ; ( g ) developing and performing market res earch with respect to a Product in the Shared Terri tory and developing branding and communications plans ; ( h ) c onducting promotional symposia with respect to a Pr oduct in the Shared Territory ; ( i ) developing reimburseme nt programs with respect to a Product in the Shared Territory ; and ( j ) developing information specifica lly intended for national accounts, managed care or ganizations and group purchasing organizations with respect to a Product in the Shared Territory