definiens: means the direct costs that are directly attributable and reasonably allocated to the sales and marketing of a Collaboration Product in Field in the Territory . [ Unless otherwise determined by the JSC ], Sales and Marketing Costs shall consist of : [ * J ( a ) activities directed to the advertising and marketing of a Collaboration Product in the Territory ; ( b ) professional education ( to the extent not perfonned by sales representatives ), including launch meetings ; ( c ) costs of advertising, public relations and medical education agencies with respect to a Collaboration Product in the Territory ; ( d ) peer - to - peer activities with respect to a Collaboration Product in the Territory, such as continuing medical education, grand rounds, and lunch and dinner meetings ; ( e ) speaker programs with respect to a Collaboration Product in the Territory, including the training of such speakers ; ( f ) grants to support continuing medical education or research ( excluding costs associated with Clinical Trials other than Phase IV Clinical Studies for a Collaboration Product for purposes other than label expansion and Regulatory Approval ) ; ( g ) development, publication and dissemination of publications with respect to a Collaboration Product in the Territory ; ( h ) developing, obtaining and providing training with respect to a Collaboration Product in the Territory, as well as training packages, promotional literature, promotional materials and other selling materials with respect to a Collaboration Product in the Territory ; ( i ) developing and perfonning market research with 17 " Confidential Treatment Requested