definiens: mean ( a ) all market research, marketing plans, me dia plans, advertising, marketing - related clinical study results, form letters and me dical queries, sales training materials, customer l ists ( including doctors, group purchasing organizations ( GPOs ) and pharmacists ), promotional and marketing books and records, in each case, to the extent owne d or controlled by [COMPANY] or its Affiliates and that substantially pertain to the marketing and promotio n of the Products in the Territory ; and ( b ) any promotional materials ( advertising, promotional and informational materials, including flyers, brochur es, pamphlets, package inserts, product samples, medica l education slides, monographs or CME programs video cassettes, computer disks, CD - ROMs, websites, non - licensed software, tradeshow materials and booths, literature, journal articles or reprints, s ales or other manuals or any similar materials or i tems, which are -11- owned or controlled by [COMPANY] ( including, without li mitation, promotional materials contained in comput er disks, CD - ROM or other electronic format and in the possession of [COMPANY] ’s advertising agencies ) and ar e reasonably available and pertain substantially to t he promotion of the Products in the Territory )