definiens: or means, with respect to a Collaboration ------ ---------Product, the communication by a Sales Representative during a Call to a memberof the Target Audience ( a ) involving face - to - face contact, ( b ) describing in afair and balanced manner the FDA - approved indicated uses and other relevantcharacteristics of such Collaboration Product, ( c ) using the PromotionalMaterials in an effort to increase the Target Audience prescribing and / orhospital ordering preferences of a Collaboration Product for its FDA - approvedindicated uses, and ( d ) made at the Target Audience member 's office, in ahospital, at marketing meetings sponsored by a Party for the CollaborationProducts or other appropriate venues conducive to pharmaceutical productinformational communication where the principal objective is to place anemphasis, either primary or secondary, on a Collaboration Product and not simplyto discuss a Collaboration Product with a member of the Target Audience . For theavoidance of doubt, discussions at conventions shall not constitute or