definiens: means, with respect to the Product, any and all activities to establish and maintain commercial sales for the Product which are undertaken pursuant to an Approved Plan . These act ivities shall include : ( a ) the pre - Launch marketing and oth er preparation activities and Launch activities for the Product, ( b ) the marketing, Promotion, distribution, offerin g for sale and selling of the Product, ( c ) importin g and exporting the Product for commercial sale, and ( d ) Manufactur ing the Product for commercial sale ( except for CMC Development activities, which shall be considered D evelopment activities ), including inventory build t o support the Launch and making Manufacturing improvements af ter Launch ; in each case, in accordance with the ap plicable Approved Plan . For the avoidance of doubt, as used herein, shall not include Manuf acture of the Product other than for commercial sale . When used as a verb, means to engage in Commercialization