definiens: means : ( a ) with respect to the efforts to be expended by a Par ty with respect to any objective, such reasonable, diligent, and good faith efforts as such Party would normal ly use to accomplish a similar objective under similar cir cumstances ; and ( b ) with respect to any objective relating to Development or Commercialization of the Licensed Product by a Party, the application by su ch Party, consistent with the exercise of its prudent scientific and business judgment, of diligent effor ts and resources to fulfill the obligation in issue, consi stent with the level of efforts a similarly situate d pharmaceutical company would devote to a product at a similar stage in its product life as the License d Product and having profit potential and strategic v alue comparable to that of the Licensed Product, ta king into account, without limitation, commercial, legal and regulatory factors, target product profiles, p roduct labeling, past performance, the regulatory environm ent and competitive market conditions in the therapeutic area, safety and efficacy of the Licens ed Product, the strength of its proprietary positio n and such other factors as such Party may reasonably con sider, all based on conditions then prevailing . For clarity, Commercially Reasonable Efforts will not m ean that a Party guarantees that it will actually accomplish the applicable task or objective