definiens: . Commercially Reasonable Efforts means the efforts required in order tocarry out a task in a diligent and sustained manner without undue interruption, pause or delay, which level is at leastcommensurate with the level of effort that a Party would devote to a product of similar potential and having similarcommercial and scientific advantages and disadvantages resulting from its own research efforts, taking into account its safetyand efficacy, the competitiveness of alternative products, its proprietary position, pricing, reimbursement and other market - specific factors, and all other relevant factors . Commercially Reasonable Efforts requires ( without limitation ) that the Partyexerting such efforts ( a ) promptly assign responsibility for its obligations to specific employee(s ) who are held accountable forprogress and monitor such progress, on an ongoing basis, ( b ) set and continue to seek to achieve specific and meaningfulobjectives for carrying out such obligations, and ( c ) make and implement decisions and allocate resources designed toadvance progress with respect to such objectives, in each case in a commercially reasonable manner