definiens: shall mean any information regarding the Disclosing Party ( and its business or products ), including the terms of the Exclusive Market Access and . Supply Agreement with Effective Date of September 21, 2001, which is disclosed to ihe Receiving Party in connection with any potential or established business relationship or agreement between the Disclosing Party and the Receiving Party, which has actual or potential economic value to the Disclosing Party and which is not generally known to the public at the time it is disclosed to the Receiving Party . Such Confidential Information shall be in writing and marked confidential, or if communicated verbally shall be reduced to writing by the Disclosing Party and marked confidential and sent to the Receiving Party within thirty ( 30 ) days of the verbal communication, and may include, but shall not be limited to, trade secrets, know - how, negative know - how, formulas, patterns, compilations, programs, devices, methods, techniques, processes, inventions, source codes, diagrams, marketing and pricing information, business strategies and information regarding customers and suppliers