definiens: means the gross invoice price charged [ * * * ] LICENSEE or a sublicensee of LICENSEE forSALES of LICENSED PRODUCTS, LICENSED SERVICES and LICENSED METHODS in the LICENSEDTERRITORY, the less the sum of the following actual and customary deductions where applicable : cash, trade or quantity discounts ; sales, use, tariff, import / export duties, excise taxes, value - added taxes or othergovernmental charges when included in gross sales but not any income taxes of LICENSEE or itssublicensees derived from such sales freight, insurance, packaging costs, and transportation charges;allowances or credits to customers because of rejections or returns, because of retroactive price reductions, or due to recalls ; and .discounts, rebates, or similar payments granted or given to wholesalers or otherdistributors, buying groups, health care insurance carriers or other institutions or to the goverment, includingMedicare / Medicaid and other government rebates / discounts