definiens: means the amount invoiced by P harmion or [COMPANY] as the case may be for sales of Product to a thir d party less deductions for : ( i ) shipping, freight charges or insurance paid ; ( ii ) sales and excise taxes and any other direct taxes paid by t he selling Party ; ( iii ) customs duties and surcharges and other go vernmental charges incurred in connection with the exportation and imp ortation of such Product ; ( iv ) rebates, premiums, non - cash rebates o r allowances actually incurred ; ( v ) quantity discounts, cash dis counts or chargebacks actually incurred in the ordinary course o f business in connection with the sale of such Product ; and ( vi ) allowan ces or credits actually incurred to customers, not in excess of th e selling price of such Product on 7 account of governmental laws, written regu lations or code, price differences, rejection, outdating, spoiled, damaged, recalls or returns of such Product