definiens: shall mean Australia, the Benelux countries, Canada, France, Germany, Italy, Japan, the Scandinavian countries, Spain, Switzerland, the United Kingdom and the United States . Sankyo shall use reasonable diligence, consistent with industry standards generally, to develop and market Products in other countries ( the ) in the Territory unless in its reasonable business judgment such development and marketing is not practical or strategically inadvisable . Notwithstanding anything to the contrary in this Agreement, if Sankyo does not diligently develop and market a Product incorporating a Licensed Compound in a Primary Country or in i non - Primary Country where Sankyo has not made a reasonable business judgment that to develop and market such Product is not practical or strategically inadvisable, then following ii'ifit~'8mjJ.a . i written notice by MTI to Sankyo if such decision has not been reversed by Sankyo, ( a ) the license and other . to with respect to such Licensed and such shall and as necessary to develop, make, use, import and sell Products incorporating such Licensed Compound in such country