definiens: means, with respect to a Party ’s obligations or activities under this Agreement, the carrying out of such obligations or activities with a level of effort and resources consistent with the commercially reasonable practices normally devoted by a similarly situated company, as part of an active and continuing program of development or commercialization of a pharmaceutical product of similar market potential, at a similar stage of its product life, taking into account the competitiveness of the marketplace, the proprietary position of the product, the regulatory status, the pricing and launching strategy and the relative safety and efficacy . of a Party shall require that such Party ( on its own or acting through any of its Aff iliates, sublicensees or subcontractors ), at a minimum : ( a ) promptly assign responsibility for such obligations to qualified employees, set annual goals and objectives for carrying out such obligations, and monitor and hold employees accountable for progre ss with respect to such goals and objectives ; ( b ) set and seek to achieve specific and meaningful objectives for carrying out such obligations ; and ( c ) make and implement decisions and allocate resources designed to diligently advance progress with respect to such objectives