definiens: means all data or information received by a Party or its Affiliates ( ) that is of value to the Party or its Affiliates disclosing or providing such data or information ( ) including, but not limited to, Technology ; marketing plans or strategies ; formulas ; methods ; techniques ; drawings ; processes ; financial data ; financial plans ; product plans ; lists of actual or potential customers, vendors and/or employees ; potential packaging ; advertising materials ; trademarks, service marks and trade dress ; price lists ; pricing policies ; and competitive strategies . Confidential Information also includes any compilation or organization of information which, divided into individually segregated segments, may not be deemed confidential but in its organized completed format is unique, proprietary and confidential to the Disclosing Party . Additionally, Confidential Information includes any information described in this provision which the Disclosing Party obtains from another party and which the Disclosing Party treats as proprietary or designates as confidential information, whether or not owned or developed by the Disclosing Party . Confidential Information shall be treated as such regardless of whether it is marked or or communicated by the Disclosing Party or its Affiliates in oral, written, graphic, or electronic form