definiens: shall mean, with respect to the research, development, manufacture or commercialization of aCollaboration Product, efforts and resources that would be used by a Party consistent with its normal business practices for asimilar product, which in no event shall be less than the level of efforts and resources standard in the pharmaceutical industriesfor a company similar in size and scope to that Party with respect to such activity, subject always to the requirement to takeinto account, without limitation, matters such as efficacy and safety profile of any such product, the development stage of theproduct, the commercial potential of the product, the degree of technical complexity and the scientific characteristics of theproduct, the competitiveness of alternative products that are in the marketplace or under development, and the patent andother intellectual property and proprietary position of any product . Diligent Efforts requires that : ( i ) each Party promptlyassigns responsibility for such obligations to specific employees who are held accountable for progress and monitor suchprogress on an on - going basis, ( ii ) each Party sets and consistently seeks to achieve the objectives assigned to such party as setforth in the Development Plan, and ( iii ) each Party consistently makes and9 implements decisions and allocates resources designed to meet such objectives . For avoidance of doubt, Diligent Efforts asapplied through this Agreement is to be applied to a Party with respect to how that Party would progress a similar product inthat Party ’s own pipeline