definiens: shall mean the total annual marketing budget for the Product, as approved annually by the Management Steering Committee, which sets forth all marketing expenses, including, without limitation, PCP - directed speaker and medical education programs, PCP advisory boards, Promotional Materials, clinical publications, samples, coupons, and, to the extent approved by the Management Steering Committee, Phase IIIb trials and Phase IV trials . The Marketing Budget will include certain items that will be used both in ( a ) PCP­directed marketing activities performed by the Parties, and ( b ) Specialist - directed marketing activities performed by [COMPANY] . Therefore, the Marketing Budget will contain PCP and Specialist sections . Promotion Materials used exclusively for Specialists are not included in the Marketing Budget, except for speakers ' training . The Marketing Budget for Year 1 shall be approved in final form by the Management Steering Committee within thirty ( 30 ) days of the Effective Date based on the initial draft of the Marketing Budget attached hereto as Exhibit A