definiens: means the direct, out - of - pocket expenses of directly Promoting the Product and conducting Educational Programs with respect to the Product, each clearly identified as such, pursuant to the Launch Plan or an Annual Plan . AdvertisinglMarketingiEducational Expenses will include ( a ) King 's out - of - pocket costs for Samples incurred as contemplated by Section 6.5, ( b ) all out - of - pocket costs for Promotional Materials and training materials, and ( c ) out - of - pocket costs for the purchase of the Prescriber Data . AdvertisinglMarketinglEducational Expenses will not include ( i ) any expenses of the King Sales Force or [COMPANY] Sales Force, ( ii ) any costs incurred by [COMPANY] with respect to the [COMPANY] Sales Force, including as described in Section 4.9(g ), or ( iii ) any costs for the personnel of King or [COMPANY]