definiens: means to promote, market, import, distribute, sell ( an d offer forsale or contract to sell ) or provide product support for a Licensed Product, including by way ofexample : ( a ) detailing and other promotional activitie s in support of a Licensed Product;(b ) advertising and public relations in support of a Lice nsed Product, including market research, development and distribution of selling, advertising and promotional materials, field literature, direct - to - consumer advertising campaigns, media or journal advertising, and exhibiting atseminars and conventions ; ( c ) developing reimbursement prog rams and information and dataspecifically intended for national accounts, managed care o rganizations, governmental agencies(e.g ., federal, state and local ), and other group pur chasing organizations, including pull - throughactivities ; ( d ) co - promotion activities not included in the above ; and ( e ) conducting Phase IVClinical Trials