definiens: means distinct customer types on a country - by - country basis, for example, clinical diagnostic labs, blood / specimen screening labs and point of care customers . A product in the Alliance Field having the same Clinical Intent in the same Customer Segment as an Alliance Product will be a Competing Product despite differences in effectiveness, efficiency or price . In no event will·a product Commercialized outside the Alliance Field be considered a Competing Product . For purposes . of this Agreement, the term will include any service in the Alliance Field that is, or is intended to be, Commercialized in the same Customer Segment as, .and, except as provided in Section 2.5(b ), has the same Clinical Intent as, a service that is an . Alliance Product . As provided in Section 2.5(e ), a product sold to purchasers before JRB - approval of an NPCD - Development for a competing Alliance Product will be a Competing Product only for sales to new customers, which sales occUr after JRB approval of the NPCD - Development for the Alliance Product