definiens: ( as defined in Schedu le 2.2(a ) ) or, subject to the prior written consent of [COMPANY], such alternative trademark identified by Chiesi ( th e ) . In the event that Chiesi provides s ufficient written evidence to [COMPANY] that the use of an alte rnative trademark is required under Applicable Laws to lawfully Commercialize the Product in any country o r jurisdiction of the Territory and if Chiesi ident ifies any trademark other than for this purpose, th en Chiesi shall be entitled to Commercialize the Pr oduct under such alternative trademark without the prior written consent of [COMPANY] . In the event that Chies i identifies any trademark other than for other materi al commercial reasons, Chiesi shall provide suffici ent written evidence for such reasons to [COMPANY] and sh all not be entitled to Commercialize the Product un der an alternative Trademark without the prior written con sent of [COMPANY], such consent not to be unreasonabl y withheld . Chiesi shall inform [COMPANY] promptly of t he need of such alternative trademark, such notice to be accompanied by the aforementioned written evidence and a list of at least [ † ] alternative trademarks i dentified by Chiesi and suitable for Commercialization of the Pr oduct throughout the entire Territory