definiens: or means any and all activ ities conducted in the Territory directed to the commercial expl oitation of a Product in the Territory in accordance with applicable Laws before a nd after Marketing Authorisation has been obtained in the Territory, including conducting Regulatory Activities for the purposes of obtaining Marketing Authorization for such Product in the Territory, advertising, marketing, pricing negotiation, pricing re imbursement, market access, promoting, consumer and physician education, managed market activities, market and consumer research, customer services, Detailing, distribut ing, labelling, offering fo r sale or selling a Product, and importing a Product for sale in the Territory . Commer cialization excludes manufacturing . The use by [COMPANY] of any Product under NPS Programs or compassionate use programs shall be deemed under this Agreement as engaging in the Commercialization of a Product, but of itsel f shall not satisfy Ac telion ’s obligation to Commercialize a Product . When used as a verb, and means to engage in Comm ercialization and has a corresponding meaning