definiens: means, with respect toa Party ’s obligations under this Agreement, including to Develop, Commercialize or Manufacture the Licensed Antibodies or the LicensedProducts, those efforts and resources consistent with such Party ’s efforts inpursuing the development, commercialization or manufacture of any othercomparable pharmaceutical products that are of similar market potential assuch Licensed Antibody or Licensed Product being actively Developed, Manufactured or Commercialized under this Agreement by such Party, takinginto account all relevant factors including product labeling or anticipatedlabeling, present and future market potential, past performance of suchLicensed Antibody or Licensed Product, financial return, medical and clinicalconsiderations, present and future regulatory environment and competitivemarket conditions, all as measured by the facts and circumstances at the timesuch efforts are due ; provided that, Commercially Reasonable Efforts withrespect to a Licensed Product requires that a Party : ( a ) set and seek toachieve reasonable objectives for carrying out its obligations, subject toadjustment or modification of such objectives taking into account all relevantfactors, including those set forth above, and ( b ) make and implementdecisions and allocate appropriate resources for the purpose of advancingprogress with respect to achieving such objectives