definiens: means the use of diligent, good faith efforts and resources, in an active and ongoing program, as normally used by a similarly situated company for a product discover ed or identified internally that is important to such com pany ’s overall strategy or objectives, which produc t is at a similar stage in its development or product life an d is of similar market potential and intellectual p roperty protection, [ * ] ; and in no event will such efforts and resources be less than the applicable Party wou ld apply to achieve its own high priority goals . Commercially R easonable Efforts requires that a Party, at a minim um, assign responsibility for such obligations to qualified em ployees, set annual goals and objectives for carryi ng out such obligations, and allocate adequate resources design ed to meet such goals and objectives, in each case, in order to develop the Licensed Product as an active and ongoi ng program, and obtain Regulatory Approval for the Licensed Product in the Territory in an expeditious manner . Additionally, Commercially Reasonable Effo rts requires [ * ] such efforts and resources as describe d above [ * ] for the Licensed Product, which include s [ * ] for the Licensed Product [ * ]