definiens: or means, with respect to a Collaboration Product, any and all activitiesto establish and maintain commercial sales for such Collaboration Product which are undertaken pursuant to aCommercialization Plan . These activities shall include : ( a ) the pre - launch marketing and launch activities for aCollaboration Product, ( b ) the marketing, promotion, distribution, offering for sale and selling of a CollaborationProduct, ( c ) importing and exporting a Collaboration Product for commercial sale, ( d ) conducting Phase III - B Studiesand Phase IV Studies with respect to such Collaboration Product and ( e ) manufacturing Collaboration Product forcommercial sale ( except for scale - up activities prior to First Commercial Sale, which shall be considered Developmentactivities ), including inventory build to support the launch and making manufacturing improvements after launch ; ineach case in accordance with the applicable Commercialization Plan . When used as a verb, meansto engage in Commercialization