definiens: means activities designed to ensure or improve ap propriate medical use of, conduct medical education of, or further re search regarding, an Optioned Product sold in the T erritory, including by way of example : ( a ) activities of medi cal scientific liaisons who, among their other func tions, may ( i ) conduct service - based medical activities includ ing providing input and assistance with consultancy meetings, recommend investigators for clinical trials and pro vide input in the design of such trials and other r esearch related activities, and ( ii ) deliver non - promotional commun ications and conduct non - promotional activities inc luding presenting new clinical trial and other scientific information ; ( b ) grants to support continuing medic al education, symposia, or Third Party research related to an Opt ioned Product in the Territory ; ( c ) development, pu blication and dissemination of publications relating to an Op tioned Product in the Territory ; ( d ) medical inform ation services provided in response to inquiries communic ated via sales representatives or received by lette r, phone call or email ; ( e ) conducting advisory board meetings or other consultant programs ; ( f ) the support of inve stigator - initiated trials ; and ( g ) establishment and impleme ntation of risk, evaluation and mitigation and stra tegies ( REMS )