definiens: means, in reference to a Party ’s obligation to perform or achieve a specified obligation or goal withrespect to a particular product, eﬀorts that are comparable in quality and scope to those eﬀorts that are generally used by such Party to perform orachieve a comparable obligation or goal with respect to a product in respect of which such Party owes no royalties or similar third party payments, whichhas the same regulatory requirements or status ( for example, requires a prescription ), is at a comparable stage of development or product life to therelevant product, and that has similar market potential to the relevant product, taking into account relative safety and eﬃcacy, product proﬁle, thecompetitiveness of the marketplace, the proprietary position of the product and relevant regulatory circumstances . Without limiting the foregoing, Commercially Reasonable Eﬀorts require that a Party : ( i ) devote appropriate resources and personnel with an appropriate level of education, experienceand training for the relevant obligation ; ( ii ) promptly assign responsibility for the relevant obligation to speciﬁc employees and/or contractors who are heldaccountable for progress and monitor such progress on an on - going basis, ( iii ) set and consistently seek to achieve speciﬁc and meaningful objectivesand timelines for carrying out such obligation, and ( iv ) consistently make and implement decisions and allocate resources designed to advance progresswith respect to relevant objectives and timelines