definiens: means, with reference to a Licensed Product, such application of effort and resources by Novo Nordisk as would be co nsistent with the actions in respect of a product o r compound Controlled by Novo Nordisk in active devel opment, which product or compound is of similar mar ket potential and at a similar stage in its development or product life as the Licensed Product, taking in to account, without limitation, with respect to a product, issu es of safety and efficacy, product profile, the pro prietary position of the product, the then current competiti ve environment for the product and the likely timin g of the product 's entry into the market, the regulatory env ironment of the product, and other relevant scienti fic, technical and commercial factors . Commercially Reasonable Eff orts may also take into account that Novo Nordisk m ay have internal development projects for a liquid for mulation of a Novo Nordisk API . means the confidentiality agreement between the P arties as of [ * * ]