definiens: means, with respect to a Party ’s obligation under this Agreement to Develop or Commercialize aProduct, the level of efforts and resources required to carry out such obligation in a sustained manner consistent with theefforts and resources a similarly situated biopharmaceutical company devotes to a product of similar market potential, profit potential or strategic value within its portfolio, based on conditions then prevailing i.e. it shall mean the effortsrequired in order to carry out a task or objective in a diligent and sustained manner without undue interruption, pause ordelay, which level is at least commensurate with the level of efforts that a pharmaceutical company would devote to aproduct of similar potential and having similar commercial and scientific advantages and disadvantages as compared tothe Product hereunder . Diligent Efforts requires ( without limitation ) that the Party exerting such efforts ( i ) promptly assignresponsibility for its obligations to specific employee(s ) or contractor(s ) who are held accountable for progress andmonitor such progress, on an ongoing basis, ( ii ) set and continue to seek to achieve specific and meaningful objectives forcarrying out such obligations, and ( iii ) consistently make and implement decisions and allocate resources designed toadvance progress with respect to such objectives, in each case in a diligent manner