definiens: means the advertising and promotion of the [ * * * ] through any means, including, without limitation[***]including relatedcosts for[***]visual aids and other selling materials[***]committee presentations[***]provided, however, that Advertising shall exclude [ * * * ] Withregard to advertising and promotion that include products other than [ * * * ] the JCC shall determine the [ * * * ] meansthe [ * * * ] any reasonable internal and [ * * * ] incurred in prosecuting, maintaining, enforcing and defending[***]or expense expressly stated tobe [ * * * ] in this Agreement or under the[***]Where an item of [ * * * ] it will be allocated by the [ * * * ] means [ * * * ] attributable tothe [ * * * ] including the cost of[***]and / or the cost of purchase of a [ * * * ] has the meaning provided in Section 1.44