definiens: : means, with respect to a Party ’s obligation under t his Agreement to Develop or Commercialize a Product, the level of efforts and resources requi red to carry out such obligation in a sustained man ner consistent with the efforts and resources a similarly situated biopharmaceutical company devotes to a product of similar market potential, profit potential or strategic val ue within its portfolio, based on conditions then p revailing i.e. it shall mean the efforts required in order to carry o ut a task or objective in a diligent and sustained manner without undue interruption, pause or delay, which level is at least commensurate with the level of efforts tha t a pharmaceutical company would devote to a product of similar potential and having similar commercial an d scientific advantages and disadvantages as compared to the Product hereunder . Diligent Efforts require s ( without limitation ) that the Party exerting such efforts ( i ) promptly assign responsibility for its obligation s to specific employee(s ) or contractor(s ) who are held accountab le for progress and monitor such progress, on an on going basis, ( ii ) set and continue to seek to achieve spe cific and meaningful objectives for carrying out su ch obligations, and ( iii ) consistently make and implement decisions and allocate resources designed to advance progres s with respect to such objectives, in each case in a dilig ent manner