definiens: means the carrying out of obligations or tasks in a sustained manner consistent with theefforts a Party devotes to a product or a research, development or marketing project of similar market potential, profitpotential or strategic value resulting from its own research efforts, based on conditions then prevailing . Diligent Effortsrequires that the Party : ( a ) promptly assign responsibility for such obligations to specific employee(s ) who are heldaccountable for progress and monitor such progress on an on - going basis ; ( b ) set and consistently seek to achievespecific and meaningful objectives for carrying out such obligations ; -2- [ * ] = CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEENOMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24B-2 OFTHE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED.and ( c ) consistently make and implement decisions and allocate resources designed to advance progress withrespect to such objectives