definiens: ) to provide Confidential Information ( as defined herein ) to the other Party ( the ) . Neither Company nor ACT shall disclose or use t he other ’s Confidential Information except as expressly permitted in this Agreement . For purpo ses of this Agreement, means all information disclosed by the Disclosing Party to th e Receiving Party and which reasonably ought to hav e been understood to be confidential and/or non - public inf ormation at the time disclosed to the Receiving Par ty, or which is designated in writing by the Disclosing Party as ( or equivalent ), or which when disc losed orally or visually to the Receiving Party is declared to b e confidential by the Disclosing Party and is so co nfirmed in a writing delivered to the Receiving Party within 30 days after such oral or visual disclosure, includin g but not limited to product specifications, data, know - how, formulations, product concepts, sample materials, s tudy results, analyses, protocols, business and technical informa tion, financial data, batch records, inventions, wo rks of authorship, Know - How, trade secrets, processes, tec hniques, algorithms, programs, designs, drawings, a nd any other information related to a Party ’s present or f uture products, technology, sales, suppliers, custo mers, employees, investors or business