definiens: means, collectively, ( i ) all inventions ( whether patentable or unpatenta ble and whether or not reduced to practice ), all improvemen ts thereto, and all Patents ; ( ii ) all Trademarks, fictitious names, brand names, brand marks, and cor porate names, together with all translations, adaptations, derivations, and combinations thereof, and all applications, registrations, and renewals in connection therewith ; ( iii ) all copyrightable works, all Copyrights, and all applications, registratio ns, and renewals in connection therewith ; ( iv ) all mask wor ks and all applications, registrations, and renewal s in connection therewith ; ( v ) all trade secrets and con fidential business information ( including ideas, re search and development, know how, formulas, compositions, manufacturing and production processes and techniques, technical data, designs, drawings, spec ifications, customer and supplier lists, pricing an d cost information, and business and marketing plans and p roposals ) ; ( vi ) all Computer Software ; ( vii ) all ot her proprietary rights ; ( viii ) all copies and tangible embodiments of any of the foregoing ( in whatever fo rm of medium ) ; ( ix ) any and all rights to sue for Actions and remedies against past, present and future infringement, dilution or misappropriations of any or all of the foregoing, and rights for priority an d protection of interests therein under the Laws of a ny jurisdiction ; and ( x ) goodwill associated with a ny of the foregoing