definiens: means any proprietary information, samples, technical data, trade secrets or know - how, including, but notlimited to, research and product plans, products, services, lists of collaborators and corporate partners, markets, developments, inventions, processes, including manufacturing processes and procedures and processes as may be embodied or evidenced informulae, manufacturing data, specifications and other related documents, patents and patented designs, copyrights, trademarks, industrial design, improvements, discoveries, ideas, devices, writings, any intellectual property and proprietary information relating to aproduct, as well as that directly derived or resulting from any of the foregoing, and/or any information or matter that a reasonablebusiness person would or should deem confidential or proprietary, formulas, technology, marketing, finances or other businessinformation disclosed by either Party ( the ) ( either directly or indirectly in writing, orally or otherwise also during the presenceat premises of a Party ) to the other Party ( the ) whether or not labeled after the Effective Date