definiens: means all Know How or other information, including proprietary information and materials ( whether or not patentable ) regarding a Party ’s or its Affiliate ’s technology, products, services, business information, or objectives, that is treated as confidential by the disclosing Par ty or its Affiliates in the regular course of its business or is otherwise designated as confidential by the disclosing Party or its Affiliates, whether existing before or after the Effective Date, that is ( a ) provided or supplied to the other Party or its Affiliates in connection with this Agreement and ( b ) in the case of COMPANY, solely and exclusively related to the Products . For the avoidance of doubt, ( i ) prior to the Effective Date, all Assigned Know How and all information relating or concerning the other Assigned Assets will be the Proprietary Information of Cerulean ; ( ii ) except as otherwise set forth herein, following the Effective Date, all Assigned Know How and all information solely and exclusively related to the other Assigned Assets will be th e Proprietary Information of COMPANY ; and ( iii ) the terms of this Agreement will be deemed to be the Proprietary Information of both Parties