definiens: means the costs incurred by a Party, excluding Sales Force Expenses, which aregenerally consistent with the Commercialization Plan ( and associated budget ) and are specifically attributable to the sale, promotion, and/or marketing of a Product in the United States . Marketing Expenses shall be the sum of MarketingManagement, Market and Consumer Research, Pre - Launch Marketing Expenses, Advertising, Trade Promotion andConsumer Promotion ( each of which is specified below ) . To the extent that Marketing Expenses consist of costs otherthan Third Party costs, it shall mean the product of ( a ) the number of FTEs directly involved in performing MarketingManagement, Market and Consumer Research, Advertising, Trade Promotion, and Consumer Promotion and ( b ) theapplicable Marketing FTE Rate . For purposes of calculating the number of FTEs, an allocated portion of the marketingstaff directly involved in the management of and the performance of the marketing functions in the United States for suchProduct shall be included