definiens: means the average spending on LICENSED PRODUCT COMMERCIALIZATION COSTS by P&G over past P&G FISCAL YEAR(s ) beginning with P&G FISCAL YEAR 2010/2011 until December 31,2012 . By way of non - limiting examples, at the end of P&G FISCAL YEAR 2010/2011, the ANNUAL SPENDING AVERAGE will be the average spending by P&G on LICENSED PRODUCT COMMERCIALIZATION COSTS over P&G FISCAL YEAR 2010/2011 ; and at the end of P&G FISCAL YEAR 2011/2012, the ANNUAL SPENDING AVERAGE will be the average spending by P&G on LICENSED PRODUCT COMMERCIALIZATION COSTS over P&G FISCAL YEARs 2010/2011 and 2011/2012, collectively ; and if P&G LAUNCHES in November 2012, then the ANNUAL SPENDING AVERAGE will be the average spendin g by P&G on LICENSED PRODUCT COMMERC IALIZATION COSTS over full P&G FISCAL YEARs 2010/2011 and 2011/2012, and partial P&G FISCAL YEAR 2012/2013 through October 2012, collectively