definiens: means the costs that are directly and reasonably allocable to the sales and marketing of a Product in the Territory and that are compliant with applicable Laws and applicable guidelines concerning the advertising, sales and marketing of prescription drug products ( e.g., P hRMA Code ), including : ( a ) activities directed to the advertising and marketing of a Product ; ( b ) professional education in the Territory, including launch meetings ; ( c ) costs of advertising, public relations and medical education agencies with respect to a Product ; ( d ) speaker programs with respect to a Product, including the training of such speakers ; ( e ) developing and providing training packages, promotional literature, samples, promotional materials and other selling materials with respect to a Product ; ( f ) developing and performing market research with respect to a Product and developing branding, communications and life cycle management plans ; ( g ) conducting symposia and opinion leader development activities with respect to a Product ; ( h ) developing r eimbursement programs with respect to a Product ; and ( i ) sales force costs