definiens: means [COMPANY] - [COMPANY] 's advertising an d selling expenditures incurred in and associated with the promotional sup port of the Product, including the creation, development and acquisition of advertising and selling materials, including, but not limited to, expenditu res for samples, detailing materials, journal advertising, in - office waiting r oom materials, educational programs, including Web - site programs for physician s and patients, convention booths, direct mail, consumer support, third party support, managed care programs, post - marketing Phase IV studies to suppor t existing indications, market research, market surveys, market analysis an d the training and costs of the pharmaceutical detail force, the medical therap eutic liaisons and the telesales staff used with regard to support of the Product . The costs of warehousing and physical distribution, post - marketi ng Phase IV studies to support new indications, and discounts given to man aged care organizations shall not be considered to be A&S expenses for purposes o f this Agreement