definiens: means either ( i ) the generic drug name associated with the Serendex Product, and/or ( ii ) S erendex ’s trademark for such Serendex Product, depending upon the status of Serendex ’s br anding for the Serendex Product at the time of commercialization by the Parties as contemp lated herein . Notwithstanding the foregoing, the Parties shall discuss the precise fo rms of co - branding to accompany the [COMPANY] Products and the Serendex Products, including suppo rt or other promotional materials therefor, to promote the use of the [COMPANY] Products e xclusively for use with the Serendex Product . Serendex shall not modify [COMPANY] ’s labeling in any way ( including by over - labeling ), and all support and promotional materials including any of [COMPANY] ’s trademarks, artwork, images or similar materials must be reviewed and ap proved by [COMPANY] pursuant to agreement by the appropriate subcommittee or otherwise in wri ting prior to use . Serendex shall not use any photographs or graphic depictions of the [COMPANY] P roducts without [COMPANY] ’s prior written approval . However, no approval shall be needed for labeling or for use of other materials which were already approved with identical content and format by [COMPANY] before