definiens: means all activities, whether initiated or conduct ed prior to or following receipt of Regulatory Approval for a Product in the Field and in the Territory, undertaken pursuant to the Commercialization Plan in support of the promotion, marketing, sale and distribution ( including import ing, exporting, transporting, customs clearance, warehou sing, invoicing, handling and delivering Product to customers ) of the Product, including : ( a ) sales for ce efforts, detailing, advertising, marketing, sale s and distribution ( as described in Section 3.3.5 ), prici ng, managed markets and medical affairs, including publications, medical education, medical informatio n, clinical science liaison activities, investigato r initiated sponsored research programs and health economics an d outcomes research, ( b ) the preparation, filing, a nd maintenance of Regulatory Filings, including the fi ling of annual updates, but excluding any such acti vities relating to obtaining the first, and only the first, Regulatory Approval for such Product, and ( c ) oth er similar activities directly relating to the Product in or f or the Territory . shall exclude Development and Manufacturing activities . When used as a verb, means to engage in Commercialization activities