definiens: shall mean the FTE costs and other costs of mar­keting, promotion, advertising, including, without limitation, costs for preparing and repro­ducing detailing aids, Licensed Product Promotional Materials and other promotional materials, costs of professional education, product related public relations, relationships with opinion leaders and professional societies, market research ( before and after product approval ), healthcare economics studies, Post - Approval Clinical Trials, and other similar activities directly related to the Licensed Products, in each case as approved by the JCT as part ofthe Commercialization Plan and an Annual Commercialization PlaniBudget Such costs will include both internal FTE costs and outside services and expenses ( e.g., consultants, agency fees, meeting costs, etc . ) . shall also include activities related to obtaining reimbursement from payers, costs of sales and marketing data, the costs of manufacturing and distributing Samples to the extent a Sampling Program has been approved by the JCT and all activities reasonably related thereto . will specifically exclude the costs of activities which promote either Party 's business as a whole without being product specific ( such as corporate image advertising ) and costs already included as Sales Costs . For purposes of this definition, FTE costs shall be charged at the applicable FTE Rate