definiens: , which shall mean the date of notice under Section 14.l of a dispute initiated by a Party ; ( b ) Mediation between Licensee and Licensor through an independent individual ( ), selected upon mutual agreement by the Parties, who has at least ten ( 10 ) years experience in the practice of law relating to the.subject matter of the dispute, is familiar with details of the disputed item and can assist in reconciliation tµereof in good faith, to continue for a maximum period of thirty ( 30 ) days from the date of initial dispute ; and ( c ) Arbitration · before a sole arbitrator ( ), selecte~ upon mutual _ agreement by the Parties, the award and determination for which shall be final and binding upon the Parties . If the Parties do not agree upon the Arbitrator, each Party may apply to a judge of the Ontario Court, General Division under the Arbitration Act, 1991 ( Ontario ) ( the ) for the appointment of the Arbitrator . The rules and procedures of the Arbitration Act shall apply to any arbitration conducted hereunder . Unless otherwise agreed to by the Parties in ' . • • • -20 - writing, the arbitration shall take place in Toronto in the English language . The Parties shall jointly pay and be responsible for the costs of the arbitration, provided that the Arbitrator may make an award of costs upon the conclusion of the arbitration making one of the Parties liable to pay the costs of the other Party