definiens: shall mean the sales p rice per unit of a Licensed Product invoiced by [COMPANY] or an Affiliate ther eof to a Third Party with respect to the sale of Licensed Products to a Third Party, less, to the extent such amounts are included in the invoiced sales pri ce, the direct cost of trade discounts, credits for returns and rebates, discoun ts for prompt payments to the extent such discounts are customary in the 10 applicable Territory Country, insurance and transpo rtation charges ( unless reimbursed by a Third Party ), and duties and taxes assessed on sales ; provided that neither [COMPANY] nor its Affiliates shall ( i ) sell Licensed Products in combination with other products unless the price of the Licensed Products is separately identified in the invoice with such othe r products, nor ( ii ) discount Licensed Products by a greater percentage than othe r products with which such Licensed Products are sold . Units of Licensed Produ cts which are provided to [COMPANY] or its Affiliates at Cost of Goods in ac cordance with Section 9.9 for use as salesman 's exhibits or as Promotional free s amples, shall not be considered sales for purposes of this definition, b ut units of Licensed Products which are provided to [COMPANY] or its Affiliates in connection with any Phase IV Clinical Trials shall be considered sales for pu rposes of this definition