definiens: shall mean a ( a ) customary face -to - face or non - face - to - face contact of a Sales Representative of a Party with an Eligible Prescriber during which such Sales Representative makes a presentation of certain of the Product ’s attributes, such as describing the FDA -approved indicated uses, safety, effect iveness, ordering process, or other relevant characteristics of the Product, in a fair and balanced manner and in accordance with the requirements of this Agreement and Applicable Law and in a manner that is customary for the purpose of Promoting a prescri ption medical device subject to pre -market approval ( a ) ; provided, however, that a Customary Detail shall not include ( i ) a Phone Detail ( as defined below ), ( ii ) any activities performed by any Representative other than a Sales Represent ative who is not conducting a face -to - face or non -face - to - face sales call, ( iii ) presentations made at conventions or ( iv ) mere delivery of savings cards, coupons or similar items without discussions with an Eligible Prescriber about the Product ; or ( b ) Cu stomary Detail delivered by a Sales Representative of a Party to an Eligible Prescriber by means of telephone contact ( a ), provided, however, that, in the case of Phone Details and Customary Details, such measurement shall be on the same bas is as the recording Party ’s measurement for its Sales Representatives ’ detailing of its other medical devices subject to pre -market approval or prescription pharmaceutical products ( as applicable ), consistently applied throughout the Term . For clarity, ( A ) non - face - to - face contact in respect of Customary Details shall mean e -detailing, video detailing or other presentation of Promotional Material by a Sales Representative to an Eligible Prescriber via audio, video, internet, using webex or other similar live conference applications, and ( B ) telephone contact in respect of Phone Details shall mean a presentation of Promotional Material by a Sales Representative to an Eligible Prescriber via a telephone call, in all instances of ( A ) or ( B ) that allows for real time, detailed and substantive communication between the Sales Representative and the Eligible Prescriber regarding the Product and that would be considered a Detail by [COMPANY] for its own products under its own guidelines, but shall exclude any such commu nications during which such detailed and visual exchanges of information do not occur . when used as a verb, and or shall have correlative meanings