definiens: means all of the following in any jurisdiction throughout the world used in connection with the operation of the Business : ( a ) all synthetic process steps and conditions for manufacturing the polymer microbead starting material ( concentrate ), ( b ) all processes, procedures, and conditions for the purification ( cleanup ) of the concentrate for use in the standards, ( c ) all trade secrets, including without limitation those trade secrets listed in Schedule 1.36(c ), know - how, manufacturing processes, formulations or other confidential information used to manufacture or produce the Products, including the polymer microbeads and other raw materials supplied to Parent and/or Seller pursuant to the Supply Agreement, ( d ) all inventions ( whether patentable or unpatentable and whether or not reduced to practice ), all improvements thereto, and all patents, patent applications, and patent disclosures, together with all reissuances, continuations, continuations - in - part, revisions, extensions, and reexaminations thereof, ( e ) all trademarks, service marks, trade dress, logos, slogans, trade names, corporate names, Internet domain names, and rights in telephone, fax and similar numbers, together with all translations, adaptations, derivations, and combinations thereof and including all goodwill associated therewith, and all applications, registrations, and renewals in connection therewith, ( f ) all copyrightable works, all copyrights, and all applications, registrations, and renewals in connection therewith, ( g ) all mask works and all applications, registrations, and renewals in connection therewith, ( h ) all trade secrets and confidential business information ( including ideas, research and development, know - how, formulas, compositions, manufacturing and production processes and techniques, technical data, designs, drawings, specifications, customer, supplier, prospects ( i.e. leads ) and similar lists, pricing and cost information, marketing studies, competition analyses and business and marketing plans and proposals ), ( i ) all computer software ( including source code, executable code, data, databases and related documentation ), G ) all advertising and promotional materials, ( k ) all other proprietary rights, and ( 1 ) all copies and tangible embodiments thereof ( in whatever form or medium )