definiens: shall mean the amount received by Spectrum, its Affiliates, its sublicensees or distributors on account of sales of a Product to Third Parties in the Territory, less the following deductions to the extent actually allowed or specifically allocated to the Product by the selling party using generally accepted accounting principles : ( i ) sales and excise taxes and duties paid or allowed by the selling party and any other governmental charges ( excluding income taxes ) imposed upon the production, importation, use or sale of such Product ; ( ii ) customary trade, quantity and cash discounts allowed on Product ; ( iii ) allowances or credits to customers on account of rejection or return of Product or on account of retroactive price reductions affecting such Product ; ( iv ) freight and transit insurance costs, if they are included in the selling price for the Product invoiced to Third Parties, provided always that such deduction shall not be greater than the balance between the selling price actually invoiced to the lbird Party and the standard selling price which would have been charged to such lbird Party for 4 such Product exclusive of freight and transit insurance in the respective country or in a comparable country