definiens: means, with respect to any Product, the gross sales price of such Product invoiced by Mayfield, its Sublicensees, and its and their respective Affiliates ( collectively, the ) to customers who are not Affiliates ( or are Affilia tes but are the end users of such Product ), less : ( a ) credits, allowances, discounts and rebates to, and chargebac ks from the account of, such customers actually gra nted in the ordinary course of business ; ( b ) freight and insura nce costs in transporting Product in the ordinary c ourse of business ; ( c ) cash, quantity and trade discounts, r ebates and other price reductions for Product ; ( d ) sales, use, value - added and other direct Taxes if separately charged or invoiced ( but not including Taxes based on the M ayfield Group ’s profits ) ; ( e ) customs duties, tariffs, surc harges and other governmental charges incurred in e xporting or importing Product if separately invoiced ; and ( f ) a n allowance for uncollectible or bad debts determin ed in accordance with GAAP not to exceed three percent ( 3 % ) of Net Sales of such Product for the applicable quarterly reporting period prior to giving effect to this sub section ( f ) . No deductions shall be made for commis sions paid to individuals, whether they be with independent or af filiated sale agencies or regularly employed by the Mayfield Group, and on its payroll, or for the cost of colle ctions