definiens: shall mean all amolDltS actually received from the sale of Product Or Othet Products by Athena or its Affiliates, whether marketed as CARBATROL 1 M or under llD.oth¢r trademarlc or trade name ., less actual I;:fCdi : IS, discounts ., rebates and allowmJ.CeS allowed and taken ., freight and insurance costs iru : urred : in transporting the Product ; and sales, use~ excise, value added and similar taxes ( but not including income, gross receipts or similar mxes ), customs duties, mriffs and any other governme : n.tal charges incurred ; provided, however, that a sale or transfer to any Affiliate for resale shall JlOt be considered . a sale for purposes of this provision . but the resale by such Affili.aIe ! ili.all be a sale for these purposes