definiens: means, with respect to a Par1,y'~ oblig;ation~ under this Agreement to develop ( inc1l1ding condu,-,ting regui:.ltory activities ) and/or commercialize the Comp;anion Oi;agnostic, the carrying out of such obligations or tash with a level of etlort > and resources consistent with thc commercially reasonable practices of a ~imilarly situated company for the active developm cnt or commercialization of a clinical diagnostic product with similar market potential at a similar stage of development or commercialization, including, without limitation, the following : ( a ) promptl ) ' as,;igning responsibility for ; : ueh ohligations to specific employee(s ) who ; ar~ held ; accountable for the progress and monitor ~uch progres > on an on - going basis, ( b ) setting and consistcntly secking to achieve ~pe ~ ifi.c mid mcaningful objectives for carrying out such obligations, and ( c ) consistently making and implementing decisions and allocating r ~ sourccs designed to advance progress with respect to such objectivcs