definiens: shall mean the gross amount actually received from non - affiliated customers for all Products sold, after deduction for the following items ( i ) trade, quantity, and cash discounts or rebates actually allowed and taken, and any other adjustments, including, without limitation, those granted on account of price adjustments, billing errors, rejected goods, damaged goods and recall returns in such amounts as are customary in the trade ; ( ii ) credits, rebates, charge - back and prime vendor rebates, fees, reimbursements or similar payments granted or given to wholesalers and other distributors, buying groups, health care insurance carriers, pharmacy benefit management companies, health maintenance organizations or other institutions or health care organizations ; ( iii ) any tax, tariff, customs duties, excise or other duties or other governmental charge ( other than an income tax ) levied on the sale, transportation or delivery of a Product and borne by the seller thereof ; ( iv ) payments or rebates paid in connection with sales of Products to any governmental or regulatory authority in respect of any state or federal Medicare, Medicaid or similar programs ; and ( v ) any charge for · freight, insurance or other transportation costs