definiens: means, with respect to the efforts to be expended by a Party with respect to any objective, subject to Section 1 1.6, those reasonable, good faith efforts and resou rces to accomplish such objective as such Party and its Aff iliates would normally use to accomplish a similar objective under similar circumstances, in each case taking in to account all Relevant Factors in effect at the ti me such efforts are to be expended . With respect to any efforts rel ating to the Development, Regulatory Approval and / o r Commercialization of a Compound or Licensed Product, generally or with respect to any particular count ry in the Territory, such Party will be deemed to have exerci sed Commercially Reasonable Efforts if such Party h as exercised those efforts normally used by such Party and its Affiliates, in the relevant country, with respect to a compound, product or product candidate Controlled b y such Party and/or its Affiliates which is of * * *, in each case taking into account all Relevant Factors in ef fect at the time such efforts are to be expended * * *