definiens: shall mean all Informationdisclosed by one Party ( the ) in writing, visually, orally or in electronicmedium to the other Party ( the ) and clearly marked or identified asconfidential at the time of disclosure . In addition, Know - How generated under thisAgreement by one Party and as to which the other Party holds an exclusive license or hasa right to receive an exclusive license shall be treated as Confi dential Information of bothParties so long as such license or right remains in effect . Once such exclusive license orright to receive an exclusive license terminates ( or the scope of an exclusive license isreduced ), the related Know - How shall be treated as the Confidential Information of theParty that generated such Know - How . Except as expressly set forth here in, the terms ofthis Agreement and the Know - How generated under this Agreement shall be theConfidential Information of both Parties and both Parties shall have the obligations setforth in this Article 7 with respect thereto