definiens: means the strategic commer cialization plan for the Product in the Field in the Territory which sets forth, among othe r things ( a ) a multi - year marketing strategy that includes plans for market research, health economic s, pricing and reimbursement, medical affairs and value added initiatives, ( b ) a multi - year communica tions strategy that includes plans for public relations, conferences and exhibitions and other ex ternal meetings, internal meetings and communications, publications and symposia, internet activities and core brand package, ( c ) a multi - yea r strategy for Phase IV studies and lifecycle managem ent activities, ( d ) a high level operating plan for the implementation of such strategies on an annual basi s, including without limitation, information relate d to product positioning, core messages to be communi cated, share of voice requirements and pricing strategies, ( e ) a level of detailing activity that would be Commercially Reasonable for a company comparable to [COMPANY] for a product having similar market potential in the Territory, ( f ) a commercialization budget, and ( g ) other activities to be conducted in connection with the Commercialization of the Product in the Field in th e Territory . The Commercialization Plan will be updated at least once a year