definiens: . Commercially Reasonable Efforts means, with respect to a ProgramCompound, Selected Compound or Licensed Product, the carrying out of obligations under this Agreement with those effortsand resources that a similarly situated company within the pharmaceutical industry would reasonably use were it developingor commercializing its own pharmaceutical compounds or products that are of similar market and profit potential and ofsimilar risk profile at a similar stage in their product life as the Program Compounds, Selected Compounds or LicensedProducts, as applicable, taking into account anticipated product labeling, anticipated financial return, relevant medical andclinical considerations, anticipated regulatory environment and competitive market conditions, all as measured by the factsand circumstances at the time such efforts are due, but in no event less 2 than the type and scope of efforts that the applicable Party would devote to any of its other products of similar market andprofit potential and similar risk profile at a similar stage of product life