definiens: means, with respect to a Licensed Product, any and all activities ( whether before or after Regulatory Approval ) direc ted to the marketing, promotion and sale of such Li censed Product in the Field in the Territory after Regulat ory Approval for commercial sale has been obtained, including pre - launch and post - launch marketing, promoting, ma rketing research, distributing, offering to commerc ially sell and commercially selling such Licensed Product, imp orting, exporting or transporting such Licensed Pro duct for commercial sale, medical education activities with respect to such Licensed Product, conducting Clinic al Studies that are not required to obtain or maintain Regulat ory Approval for such Licensed Product for an indic ation, which may include epidemiological studies, modeling and pharmacoeconomic studies, post - marketing surveillance studies, investigator sponsored studie s and health economics studies and regulatory affai rs ( including interacting with Regulatory Authorities ) with respect to the foregoing . When used as a verb, means to engage in Commercialization and and shall have corresponding meanings