definiens: means, with respect to a Licensed Product sold by IMPH or its Affiliate or any Sub - sublicenseeto a Third Party purchaser, the price invoiced by the selling party to the purchaser ( or in the case of a sale or otherdisposal otherwise than at arm ’s length, the price that would have been invoiced to the purchaser in a bona fide arm’slength contract or sale ), less the following applicable deductions to the extent actually allowed or incurred withrespect to such sale : the costs of packing, transport and insurance ( to the extent separately set forth and charged onthe invoice ), customs duties, any credits actually given for returned or defective Licensed Products, normal tradediscounts ( off of the invoiced price ) actually given, and sales taxes, VAT or other similar tax charged on and includedin the invoice price to the purchaser ( but solely to the extent not otherwise reimbursed to selling party )