definiens: means, with respect to the efforts to be expended by a Party with respect to anyobjective, that the level of efforts to be expended by a Party under this Agreement will be consistent with the level ofreasonable, good faith efforts and resources that would normally be used by such Party ( whether acting alone or through itsAffiliates ) to accomplish a similar objective under similar circumstances . With respect to any -3 - efforts relating to the Development, Regulatory Approval or Commercialization of an Agreement Compound or CoveredProduct by a Party, generally or with respect to any particular country in the Territory, a Party will be deemed to haveexercised Commercially Reasonable Efforts if such Party has exercised those efforts normally used by such Party, in therelevant country, with respect to a compound, product or product candidate of similar modality Controlled by such Party andto which such Party has similar rights, ( ii ) which is of similar market potential in such country, and ( iii ) which is at a similarstage in its development or product life cycle, as the Agreement Compound or Covered Product, in each case, taking intoaccount all Relevant Factors in effect at the time such efforts are to be expended . Further, to the extent that the performance ofa Party ’s obligations hereunder is adversely affected by the other Party ’s failure to perform its obligations hereunder, theimpact of such performance failure will be taken into account in determining whether such Party has used its CommerciallyReasonable Efforts to perform any such affected obligations