definiens: shall mean the gross invoice price for all Products sold by [COMPANY], its Affiliates or Sublicensees ( ), under this Agreemen t in arm ’s length sales to Third Parties, less dedu ctions allowed to the Third Party customer by the Selling Party on such sales that are for : ( a ) trade, quanti ty, and cash discounts, including charge - backs ; ( b ) credits, reb ates ( including those to managed - care entities and government agencies ), and allowances or credits to customers o n account of rejection or returns ( including, but n ot limited to, wholesaler and retailer returns ) or on account of r etroactive price reductions affecting such Product ; ( c ) freight, postage, transportation insurance, packaging materi als for dispatch of Product, and duties ; and ( d ) sa les and excise taxes, other consumption taxes, customs duti es and compulsory payments to governmental authorit ies and any other governmental charges imposed upon the sal e of such Product to Third Parties . In addition, th e Selling Party may exclude from Net Sales a reasonable provi sion for uncollectible accounts to the extent such reserve is determined in accordance with generally accepted ac counting standards, consistently applied across all product lines of Selling Party but not to exceed 3 % of gros s invoiced amounts, until such amounts are actually collected