definiens: means all reasonable out - of - pocket costs and all internal costs on an FTE basis equal to Abbott’sthen applicable FTE Rate, annually for those individuals fully dedicated to the Product incurred by the Parties that are directlyattributable to the following functions for the sale, promotion and marketing of a Co - Developed Product in the Co - Development Territory : ( a ) market research on such Co - Developed Product, ( b ) marketing communications, ( c ) corporateaccounts, ( d ) managed care, ( e ) sales force training, ( f ) product hotlines, ( g ) reimbursement support, ( h ) contracting, ( i ) pricing,(j ) conducting compassionate use programs and for domestic Phase IV studies for Co - Developed Products ( including withoutlimitation fully absorbed manufacturing costs for any Co - Developed Product utilized in such compassionate use programs)and ( k ) telemarketing services . Marketing Expense shall not include any General Public Relations or any other activities thatpromote the business of [COMPANY] or [COMPANY] as a whole without specifically referencing any Co - Developed Product