definiens: means Out - of - Pocket Costs ( excluding corporate and administrative overheadand all internal FTE Costs ) incurred by a Party or for its account which are specifically identifiable to the advertising, promotion and marketing of Profit - Share Products consistent with the North American Commercialization Plan, andrelated professional education in the Field ( to the extent not performed by sales representatives ), including,(i ) Promotional / Educational Materials, ( ii ) reimbursement and patient assistance programs and health outcomes programs,(iii ) development of information and data specifically identifiable for national accounts, managed care organizations andgroup purchasing organizations of Profit - Share Products in North America consistent with the North AmericanCommercialization Plan, ( iv ) development of competitive intelligence, ( v ) branding expenses, ( vi ) packaging andlabeling expenses, ( vii ) advertisements appearing in journals, newspapers, magazines or other media, including directmail and electronic media, ( viii ) external market research, ( ix ) Profit - Share Product - specific public relations programs,(x ) sales operations and reimbursement services, and ( xi ) training programs and materials ; provided, however, that suchexpenses shall exclude Indirect Selling Expenses and Medical Affairs Costs