definiens: means any and all amounts payable to Buyer and it s Affiliates by third parties to the extent attributable to sales of Substance or Products or t o licensing, sale, assignment, transfer or other di sposition of any documentation, market authorization or right for the manufacture, use, sale or other commercialization of the Substance or Products, dir ectly or indirectly, such as, for instance, lump - su m payments, option fees, sales revenues, milestone pa yments, royalties and purchase price payments, when applicable through whatever legal structure Buyer a nd its Affiliates may choose, including without limitation selling or issuing shares in an Affiliat e. To the extent that such amounts payable to Buyer constitute other than monetary compensation, includ ing but not limited to shares, stock options, produ ct rights and other remuneration in kind, then such no n - monetary consideration shall be valued at fair ma rket value and be deemed to be Revenues