definiens: means all confidential, non - public or proprietary information that is disclosed or made available by one party to the other party in connection with this Agreement, that is labeled as or with a similar designation, or that the rece iving party should reasonably know if confidential or proprieta ry under the circumstances of disclosure, including, without limitation, all inventions, discoveries, improvemen ts, developments, ideas, know - how, trade secrets, t echnical and non - technical data, specifications, formulae, compo unds, formulations, assays, methods, processes, tec hniques, practices, procedures, manufacturing techniques, de signs, works of authorship, trade names, logos and other intellectual property, whether or not patentable or protectable by copyright or trademark, business an d product plans, research and development plans or results, a nd sales, marketing, financial and pricing informat ion, in each case, whether disclosed or made available in visual, oral, written, electronic, graphic or any other f orm