definiens: means the exertion in a sustained manner of good faith diligent efforts aswould normally be devoted to the applicable task using the efforts that [ * ] would reasonably devote to a product ofsimilar market potential or profit potential, and taking into account, without limitation, issues of safety and efficacy, productprofile, the proprietary position, the then current competitive environment for such product or compound and the likelytiming of the product ’s entry into the market, the regulatory environment and status of the product, and other relevantscientific, technical and commercial factors . Reasonable Commercial Efforts will not mean that a party commits that it willactually accomplish the applicable task . Reasonable Commercial Efforts requires, at a minimum, that the applicable party:(i ) promptly assign responsibility for such Development and Commercialization activities to specific employees who are heldaccountable for progress and monitor such progress on an on - going basis, ( ii ) set and consistently seek to achieve specific andmeaningful objectives and timelines for carrying out such Development and Commercialization activities, ( iii ) consistentlymake and implement decisions and allocate resources designed to advance progress with respect Exhibit A - 17 - [ * ] Confidential Treatment Request edto such objectives and timelines, and ( iv ) employ compensation systems for its employees that are no less favorable than thecompensation systems such party applies to its other programs, in order to reasonably incentivize such employees to achievesuch objectives