definiens: means the strategic commercialization plan for the Product in the Field in theTerritory, as such plan may be amended or updated from time to time in accordance with this Agreement . TheCommercialization Plan will include, but is not limited to, ( a ) a multi - year marketing strategy, ( b ) a multi - yearcommunications strategy that includes plans for public relations, conferences and exhibitions and other externalmeetings, internal meetings and communications, publications and symposia, internet activities and core brandpackage, ( c ) a high level operating plan for the implementation of such strategies on an annual basis, includinginformation related to product positioning, core messages to be communicated, share of voice requirements andpricing strategies, ( d ) a multi - year Detailing strategy, including a call plan consisting of a high - level geographicdistribution of Details, a targeted range of the aggregate number of Details to be performed and the position of suchDetails ( e.g., primary or secondary ), and ( e ) all other material activities to be conducted in connection with theCommercialization of the Product in the Field in the Territory