definiens: means the gross amount received by EOS, its Affili ates and Sublicensees from the sale or other disposition of Products to Third - Part ies ( other than Sublicensees ), less the sum of the following deductions for amounts actually incurred related to said sale or other disposition : ( i ) normal, customary trade discounts ( including volu me discounts ), credits and allowances and adjustments for rejections, recalls and returns ; ( ii ) cost of freight and insurance, sales, use, excise, value added and similar taxes, surcharges, duties and other governmental charges ( other than income tax ) imposed on the sale and incl uded in the gross amount charged to customers ; ( iii ) normal, customary wholesaler chargebacks and reba tes ( including rebates to government agencies and government mandates and man aged healthcare negotiated rebates ) ; and ( iv ) retroactive price reductions ; provided that no dedu ction for retroactive price reductions shall be taken for the sale or dispositi on of Products incorporating technology sublicensed under the [ * ]