definiens: means, with respect to a Licensed Product, any an d all activities ( whether before or after Regulatory Approval ) direc ted to the marketing, promotion and sale of such Licensed Product in the Field in the Territory, inc luding pre - launch and post - launch marketing, promot ing, marketing research, distributing, offering to comme rcially sell and commercially selling such Licensed Product, importing, exporting or transporting such Licensed Product for commercial sale, medical education activities with respect to such Licensed Product, conducting Clinical Studies that are not required to obtain or maintain Regulatory Approval for such Licensed Product for an indication, which may include epidemiological studies, modeling and p harmacoeconomic studies, post - marketing surveillance studies, investigator sponsored studie s and health economics studies and regulatory affai rs ( including interacting with Regulatory Authorities ) with respect to the foregoing . When used as a verb, means to engage in Commercialization and and shall have corresponding meanings