definiens: means, for a particular Co - Promoted Product and in a particular period, the specific written plan, created by the JCC, that sets forth ( a ) the specific Co - Promotion activities to be conducted by each of the Parties in order topromote such Co - Promoted Product in the U.S. during such period, ( b ) a budget and timelines ( including Gantt charts ) for suchCo - Promotion activities during such period, including for sales force training, and for Medical Affairs Activities, and ( c ) abudget for the Direct Marketing / Promotion Expenses and Indirect Marketing Expenses anticipated to be incurred by or onbehalf of [COMPANY] or its Affiliates in connection with such Co - Promoted Product during such period . For clarity, the budgetsincluded in such plan shall not include the costs for each Party to build, maintain and operate its respective sales force or touse such sales force to fulfill its Co - Promotion obligations