definiens: shall mean revenues on an accrual basis, in accor dance with U.S. generally accepted accounting principles, as follows : the invoice price of Licens ed Products sold by LICENSEE its affiliates or its sublicensees to third parties, less to the extent included in su ch invoice price the total of : ( 1 ) ordinary and cus tomary trade discounts actually allowed ; ( 2 ) credits, rebates an d returns ( including, but not limited to, wholesale r and retailer returns ) ; ( 3 ) freight, postage, insurance and dutie s paid for and separately identified on the invoice or other documentation maintained in the ordinary course of business, and ( 4 ) excise or value - added taxes, othe r consumption taxes, customs duties and compulsory pa yments to governmental authorities actually paid an d separately identified on the invoice or other docum entation maintained in the ordinary course of busin ess . Net Sales shall also include the fair market value of a ll other consideration received by LICENSEE in resp ect of Licensed Products, whether such consideration is in cash, payment in kind, exchange or another form