definiens: mean FTE Costs of the Parties arising from the management of marketingactivities for the Licensed Products in the Field in the ROW Territory, including management and administration ofmanaged care and national accounts and other activities associated with developing overall sales and marketingstrategies ; product - related advertising, market research and public relations ; relationship maintenance with opinionleaders, professional societies, contract pricing administrators, and market information systems ; education programsfor health care professionals ; governmental affairs activities for reimbursement, formulary acceptance ; and otheractivities directly related to the marketing and/or promotion of a Licensed Product in the Territory ; provided, that, ineach case, such costs may be allocated to the Licensed Product on a percent of sales or other basis consistentlyapplied within and across a Party ’s operating units ; provided, further, that such allocation is made no less favorable tothe Licensed Product than to the internal allocation to such Party ’s other products