definiens: means, w ith respect to a Party and a Program Target or its Associated Compound(s ) or Associated Product(s ), su ch efforts that are consistent with the efforts and resources that a company in the pharmaceutical industry would typically apply to targets, compounds or products of similar market potential at a similar stage in deve lopment or product life, taking into account all sc ientific, commercial and other factors that such company woul d typically take into account with respect to such targets, compounds or products, including, ( a ) with respect to Syros, the amount of funding provided by [COMPANY] with respect to the Research 4 Program and the resources enabled by such funding d uring the Research Term, and ( b ) with respect to In cyte, pricing and reimbursement status achieved or likely to be achieved, amounts payable to licensors of pa tent or other intellectual property rights, and other produ cts in [COMPANY] ’s pipeline