definiens: means, with respect to a Co - Developed Product, an interactive, live, face - to - face contact of a Representativewithin the Co - Development Territory with a medical professional with prescribing authority or other individuals or entitiesthat have a significant impact or influence on prescribing decisions, in an effort to increase physician prescribing preferencesof such Co - Developed Product for its approved uses within the Co - Development Territory, which shall involve ( a ) a primaryproduct presentation ( i.e. a Detail in which the Co - Developed Product is given an important emphasis ) or ( b ) a secondaryproduct presentation ( i.e. a non - primary product presentation ; provided, however, the emphasis is not less than that placedupon other products presented ), in each case as measured by the relevant Party ’s internal recording of such activity . Whenused as a verb, means performing Details . When used as an adjective, means of or related toperforming Details