definiens: means, with respect to the efforts to beexpended by a Party with respect to any objective under this Agreement, diligent efforts toaccomplish such objective that are consistent with the then current usual practice of such Party inpursuing the Manufacture, Development or Commercialization, as the case may be, of its othercomparable compounds or products, it being understood and agreed that, with respect to theDevelopment, Manufacture or Commercialization of the Licensed Product, as the case may be, conducting such tasks using such efforts and resources that are typically used by such Party andits Affiliates in conducting the same tasks on its own comparable compounds or products, whichmeans compounds and products with similar commercial and scientific potential at a similarstage in their lifecycle, taking into consideration safety and efficacy, the cost to Develop, thecompetitiveness of alternative compounds and products, the cost of goods, the nature and extentof market exclusivity ( including Patent coverage and regulatory data protection ), the likelihood ofHealth Registration Approval, expected profitability and all other factors that are typically takeninto consideration by such Party and its Affiliates when determining the level of efforts andresources to apply to such tasks with respect to its own similar compounds or products ( asdescribed above )