definiens: means the amount invoiced by [COMPANY], its Affiliates or sublicensees for sales of a Licensed Product to T hird Parties less the following deductions applicable to the Licensed Product for : ( i ) transportation charges and insurance charges paid by [COMPANY] ; ( ii ) sales and excise taxes or customs duties paid by [COMPANY] or any other governmental charges imposed upon the sale of the Licensed Product and paid by [COMPANY] ; ( iii ) fees paid to distributors, consignees or agents in connection with the sale of the Licensed Product ; ( iv ) reasonable r ebates and premiums granted or allowed in connection with the sale of a Licensed Product ; ( v ) allowances or credits to customers on account of governmental requirements, price differences, rejection, outdating, returns or recalls of the Licensed Product ; ( vi ) quantity discounts, cash discounts or chargebacks granted in connection with the sale of the Licensed Product ; ( vii ) provisions for price reductions ; and ( viii ) costs of cust omer programs such as cost effectiveness or patient assistance studies or programs designed to aid in patient compliance with medication schedules in connection with the sale of a Licensed Product