definiens: means the costs that are directly andreasonably allocable to the sales and marketing of a Product in the Territory and that arecompliant with applicable Laws and applicable guidelines concerning the advertising, sales andmarketing of prescription drug products ( e.g., PhRMA Code ), including : ( a ) activities directed tothe advertising and marketing of a Product ; ( b ) professional education in the Territory, includinglaunch meetings ; ( c ) costs of advertising, public relations and medical education agencies withrespect to a Product ; ( d ) speaker programs with respect to a Product, including the training ofsuch speakers ; ( e ) developing and providing training packages, promotional literature, samples, promotional materials and other selling materials with respect to a Product ; ( f ) developing andperforming market research with respect to a Product and developing branding, communicationsand life cycle management plans ; ( g ) conducting symposia and opinion leader developmentactivities with respect to a Product ; ( h ) developing reimbursement programs with respect to aProduct ; and ( i ) sales force costs