definiens: means [ [COMPANY] 's advertising and selling expenditures incurred directly with the promotional support of the Product in the Territory, including the creation, development and acquisition of advertising and selling materials, including expenditures for samples, detailing materials, journal advertising, in - office waiting room materials, educational programs, including Web - site programs for physicians and patients, convention booths, direct mail, post - marketing Phase IV studies to support existing indications, costs of the pharmaceutical detail force, and the telesales staff used, if any, with regard to support of the Product . ] * * means [ the estimated Atrix Manufacturing Cost as calculated at the beginning of each calendar year during the Term divided by the forecasted number of Units, multiplied by 120 % . ] * * •• Confidential Treatment Requested 2 means [ the Atrix Manufacturing CostlUnit multiplied by 120 % ( * as adjusted pursuant to Section 7.02 . ( See Exhibits D and E for a further explanation )