definiens: means a situation where Theravance determines thatGSK 's decision related to Develo ment or Commercialization of a Collaboration Product is likelyto result in aand that such decision is not based on the technical profile of the Collaboration Product butrimaril on commercial factors whereb [COMPANY] is likely to achieve1.14 · means failure of a Collaboration Product for reasons otherthan Technical Failure, based on the determination that such roduct will result in athat is materiall worse than theased on [COMPANY] 's normal and cusJiiiiocedures for determinin •. The-.e of a Collaboration Productfrom such roduct not taking into account Olel . I5 means any and all activities directed to marketing, promoting, distributing, offering for sale and selling a Collaboration Product, importing aCollaboration Product ( to the extent applicable ) and conducting Phase IV Studies . When used asa verb, means to engage in Commercialization