definiens: shall mean the costs and expenses ( not otherwise included in Co - Promotion Advertising and Education Expenses or as Co - Promotion Selling and Promotion Expenses, and excluding Allocable Co - Promotion Overhead Costs or any other overhead costs ) incurred by the parties in connection with the marketing and support of the Co - Promotion C?11~8?ration .J > ro~~~~.and • ... appro~~d .• b ? ' •. th~ •• ] ~~e~~ti~~ .. •.• C?mmitt~.~~ •.•• insluding •• " " im~)Ut limitati9n .•• [ M;;lt~7tjl~~~~~~~~~~H~~~tl~~I.l ~ R~91~ •• ~B ~ t ~ flSs~~~~r~~i~~r~1l¥trf;~~Th ~ fln~~~f~~nt cal~~J - lIJ ~ t:~i¥A~~S~~~Y ~ P7P~~q~.~~ rmi~~~~t~~~~~~~~n~!~~\ · · · · ..... ~~~~~~ng~ ....... ~ ( iJl(ih, lqing\§i1!~wp,.bonuSe$)it\11~·reloq(\t ~ onrQV < marketjpg\P~~.sQ@~IW .. . • QUlltias . liT .• • .. foi mlrpQse~·()fMf\r ~ etingE1'EE ~ p ~ llS~ ]