definiens: means, with respect to the efforts to be expended bya Party with respect to any objective, those reasonable and good faith efforts and resources toaccomplish such objective as [ * * * ] would normally use to accomplish a similar objective undersimilar circumstances, in each case taking into account all Relevant Factors in effect at the timesuch efforts are to be expended . With respect to any efforts relating to the development, Regulatory Approval and/or commercialization of a Product, generally in the License Territory, such Party will be deemed to have exercised Commercially Reasonable Efforts if such Party hasexercised those efforts normally used by [ * * * ], in the [ * * * ], with respect to a compound, product orproduct candidate which is of [ * * * ], in each case taking into account all Relevant Factors in effectat the time such efforts are to be expended . With respect to any efforts to commercialize aProduct, the Parties acknowledge and agree that Licensee would not have made CommerciallyReasonable Efforts to commercialize a Product [ * * * ]