definiens: means : ( a ) where applied to carrying out specific tasks and obligations under this Agreement, expending reasonable, diligent, good faith efforts and resources to accomplish such task or obligation as a company in the pharmaceutical industry of similar size and having similar resources would normally use to accomplish a similar task or obligation under similar circumstances ; and ( b ) where applied to Development or Commercialization of the Licensed Compound or Products, the use of reasonable, diligent, g ood faith efforts and resources, in an active and ongoing program, as commonly used by a company in the pharmaceutical industry of similar size and having similar resources using its reasonable best practices for a product discovered or identified internal ly by such company, which product is at a similar stage in its development or product life and is of similar market potential . Commercially Reasonable Efforts requires that a Party, at a minimum, assign responsibility for such obligations to qualified empl oyees, set annual goals and objectives for carrying out such obligations, and allocate resources designed to meet such goals and objectives