definiens: shall mean, with respect to a Collaboration Produc t, the direct costs and expenses of marketing, promotion, advertising, promotional mate rials, professional education, product - related publ ic relations, relationships with opinion leaders and p rofessional societies, market research ( before and after Regulatory Approval of a Collaboration Product ), he althcare economics studies, post - marketing studies required to maintain or expand Regulatory Approvals of such Collaboration Product ( to the extent not included i n Authorized R&D Expenses ) and other similar activiti es related to such Collaboration Product and approv ed by the Steering Committee . Such costs and expenses wil l include both internal costs ( e.g., salaries, bene fits, supplies and materials, etc . ) and costs of outside services and expenses ( e.g., consultants, agency fees, meeti ng costs, etc . ) . Marketing Costs shall also include costs and expenses directly related to obtaining reimburseme nt from payers and the cost of obtaining sales and marketin g data ( to the extent not included in the Distribut ion Costs )