definiens: or means any and all activities directed to the commercial exploitation of a Product in a Country i n accordance with applicable Laws before and after Marketing Authorisation has been obtained in such Country, including conducting Regulatory Activities for the purposes of obtaining Marketing Authorization for such Product in a Country, advertising, marketing, pricing negotiatio n, pricing reimbursement, marketing access, promoting, consumer and physician education, manage d market activities, market and consumer research, customer services, Detailing, distributin g, labelling, offering for sale or selling a Product, and importing a Product for sale in a Coun try . Commercialization excludes manufacturing . The use by [COMPANY] of any Product und er NPS Programs or compassionate use programs shall be deemed under this Agreement as en gaging in the Commercialization of a Product, but of itself shall not satisfy [COMPANY] ’s o bligation to Commercialize a Product . When used as a verb, and means to engage in Commercialization and has a corresponding meaning