definiens: means, with respect to a Party ’s obligation under this Agreement, such efforts that are consistent with th e level of efforts and resources used by such Party in connection with one of its large molecule products ( whether in ternally developed or licensed in from a Third Part y ), but in any event no less than those used by biopharmaceuti cal companies of similar size and market capitaliza tion would typically devote to a large molecule product, as ap plicable, at a similar stage in its development or commercial life as the relevant product and that has commercial and market potential similar to the relevant product . A Party that is required to use Commercially Reasonable Efforts with respect to a task or obligation must : ( a ) prom ptly assign responsibility for such task or obligation to speci fic employees who are held accountable for progress and monitor such progress on an ongoing basis, ( b ) set and cons istently seek to achieve specific, meaningful and m easurable objectives for carrying out such task or obligation, and ( c ) consistently make and implement decisions and allocate resources designed to advance progress with respect to such task or obligation