definiens: means, with respect to a Party 's obligation under this Agreement to Develop or Commercialize a Product, the level of efforts required to carry out such obligation In a sustained manner consistent with the effOlis a similarly situated biopharmaceutical company ( in the case of [COMPANY] ) or multinational pharmaceutical company ( in the case of [COMPANY] ) devotes to a product of similar market potential, profit potential or strategic value within its portfolio, based on conditions then prevailing . Without limiting the foregoing, Diligent Efforts requires, with respect to such an obligation, that the Party ; ( a ) within a reasonable time assign responsibility ror such obligation to specific employeeCs ) who are held accountable for progress and monitor such progress on an on - going basis, ( b ) set and consistently seek to achieve specific . meaningful and measurable objectives for carrying out such obligation, and ( c ) consistently make and implement decisions and allocate resources designed to advance progress with respect to such objectives