definiens: or means any and all activities directed to : ( i ) mark eting, promoting, distributing, importing, offering to sel l and/or selling the Licensed Products, including m arket research, seeking appropriate reimbursement, billin g and coding support for physicians and clinics, pr oduct related public relations, planning, detailing, mark eting, distribution, creative development of visual sales aids, direct mail, telemarketing and teledetailing, media placement and advertising, field marketing events, and sales meetings ; and ( ii ) medical affairs support ( includi ng medical education programs, medical meetings and educational grants ), regulatory affairs and quality assurance support ( including adverse event reporti ng and post - market surveillance studies, whether for marketing purposes, post - marketing experience investigations, regulatory compliance or as a condition to obtainin g, maintaining or amending a Regulatory Approval ) . For purposes of clause ( i ) of this definition, in readi ng Sections 2.4 and 3.1(b ) below, this term shall i nclude products other than Licensed Products