definiens: means any and all informationpertaining to the business, products, services, or technology of a Party hereto or its Affiliates, or any third party onwhose behalf that Party or its Affiliates holds such information in confidence, that is disclosed by that Party ( the ) or its Affiliates or their respective agents or employees to the other Party ( the ) or itsAffiliates or their respective agents or employees, and ( i ) is identified as Confidential Information under any provisionof this Agreement ; ( ii ) is clearly labeled or otherwise identified in writing as confidential ; ( iii ) is identified orally asconfidential at the time of disclosure with written confirmation within fifteen ( 15 ) days thereafter ; or ( iv ) would beapparent to a reasonable person, familiar with the Disclosing Party ’s business and the industry in which it operates, tobe of a confidential or proprietary nature the maintenance of which is important to the Disclosing Party