definiens: means ( a ) in respect of Cempra, within the range of efforts and resourcescommonly used by Cempra with respect to any product owned by Cempra or to which Cempra has rights, which product is at asimilar stage in its development or product life and is of similar market potential to Product and taking into account thepatent and other proprietary position of the product, or ( b ) in respect of [COMPANY], within the range of efforts and resourcescommonly used by a company to perform pharmaceutical contract manufacturing services similar to those to be provided byHospira hereunder ; provided, however, that such efforts shall, in the case of [COMPANY], be no less than consistent withreasonable, customary practices within the pharmaceutical or pharmaceutical manufacturing industry(ies ) for companies ofsimilar size and capabilities as [COMPANY] or Cempra, as applicable, with respect to research, development, sales, or marketing ofproducts of similar market or profit potential or strategic value, taking into account technical, intellectual property, andregulatory factors, target product profiles, labeling, past performance, costs, economic return, the regulatory environment andcompetitive market conditions, all based on conditions then prevailing . shall have acorresponding meaning