definiens: means any and all proprietary scientific, technic al, clinical, financial, business, and other information and material disclo sed by 20 one Party in the performance of this Agreement ( the ) to the other Party ( the ), including ideas, concepts, technology, inventio ns, discoveries, improvements, intellectual property, know - how, trade secrets, ope rations, plans, pricings, personnel, customers, bus iness opportunities, research, development, data, notes, reports, samples, formulations, analyses, protocols, techniques, manuals, statements, schedules, forecas ts, studies, records, systems and programs, disclos ed in writing or orally or visually, whether or not ma rked Confidential Information will also include the existence, terms, and conditions of thi s Agreement, as well as all information and documen ts regarding the conclusion, implementation, and termi nation of this Agreement, which information shall be deemed the Confidential Information of each Part y. All reports provided by one Party to the other Party hereunder will be the Confidential Informatio n of the reporting Party, who will be deemed the Disclosing Party with respect thereto