definiens: shall mean, with respect toCompany ’s efforts to exploit the Licensed Technology, such reasonable and good faith efforts ( i ) to use the LicensedTechnology and Know - How on behalf of Sublicensees or Partners, ( ii ) to identify, discover or optimize Identified Compoundson behalf of itself, its Affiliates, Sublicensees or Partners, ( iii ) to enter into agreements granting Sublicenses to third parties, and/or ( iv ) to enter into agreements with Sublicensees or Partners regarding the generation or use of Qualified Structures orthe development or commercialization of Partner Products ; as, in each case, are consistent with the efforts biopharmaceuticalcompanies ( defined below ) typically devote to exploitation of technology similar to the Licensed Technology and Know - How, taking into account industry standard relevant factors . For purposes of this definition, means companies in the biopharmaceutical industry of a size and stage of development similar to that of Company