definiens: shall mean, with respect to a Party, a commitment by or un behalf of such Party of sustained, continued and active efforts and level of resources and urgency applied by such Party to a certain activity or aclivities 1hat is consistent with such Party 's practices for its other pharmaceutical products of a similar stage of product life, safety, efficacy and commercial potential, but in no event less than the high professional standards and level of efforts, resources and urgency applied by other phannaceutica1 companies of similar size to their high - priority development candidates and pharmaceutical products of a similar stage of product life, safety, effica.cy and commercia ) potential, Without limiting the foregoing, Commercially Reasonable -2 - Efforts shall require the applicable Party to : -(i ) promptly a.~sign re!\pon ~ ibili[ies for activities for which it responsible to specific employee(s ) that are held accountable for the progress, moni1oring and completion of such activities . ( ii ) set and consistently seck to achieve meaningful objectives for carrying out such activities, and ( iii ) consistently make and impl ~ rncnl decisions and allocate the full complement of resources necessary or appropriate 10 advance progress with respect to and complete such objectives in an expeditious manner