definiens: means the level of efforts, resources and diligence, devoted in a sustained manner, that would be typically devoted by a company in the business of developing and commercializing, as applicable, animal health products with similar or comparable commercial or market potential at a similar stage in theirdevelopment or lifecycle stages, similar or comparable profit potential and other relevant commercial, scientific andtechnical considerations reasonably and customarily taken into account in the industry . Such efforts, resources anddiligence shall in no event be less than the efforts that the party applies with respect to its other programs and productswith similar commercial potential consistent with the exercise of good business judgment for the maximization ofLicensed Product profits . Commercially Reasonable Efforts requires that the Party, at a minimum : ( a ) promptly assignresponsibility for such obligations to specific, qualified employee(s ) who are held accountable for progress and monitorsuch progress on an ongoing basis ; ( b ) set and consistently seek to achieve specific and meaningful objectives forcarrying out such obligations ; and ( c ) consistently make and implement decisions and allocate resources designed toadvance progress with respect to such objectives