definiens: shall mean and include but not be limited to any technical andbusiness information pertaining to materials, production techniques, products, processesor services, including without limitation relating to physical working models and samplesof the products, research, development, patentable and unpatentable inventions, manufacturing, purchasing and product development plans, forecasts, strategies andinformation, engineering, marketing, merchandising, selling, customer lists, customerprospects, software codes, algorithms, names and expertise of employees andconsultants, blueprints, technical Information, trade secrets or know how or other relatedproprietary business information and data, in any case whether such information isprovided in tangible or Intangible form, written, oral, graphic, pictorial or recorded form orstored on computer discs, hard drives, magnetic tape or digital or any other electronicmedium if it is labelled or declared or If a party may reasonably assume thatthe Information received must be treated confidential . For the avoidance of doubt, anyDNA and protein sequences provided by the COMPANY under this Agreement shall bedeemed COMPANY Confidential Information