definiens: means any proprietary or confidential information relating to the products, services, business or affairs of the Business or the Company or Parent or their respective Subsidiaries, as applicable ( whether or notsuch information is embodied in writing or other physical form ), including, without limitation, information relatingto : ( a ) marketing or distribution data, ( b ) business methods, plans and efforts, ( c ) personnel data, ( d ) the identity of, or coursesof dealings or contracts with, actual or potential business relations, ( e ) financial statements or other financial information,(f ) computer databases, software programs and information relating to the nature of the hardware or software and how suchhardware or software is used in combination or alone, ( g ) servicing methods, equipment, programs, analyses or profit margins,(h ) Trade Secrets, know - how and Intellectual Property rights, and ( i ) information received by such party from a third partysubject to the terms of a confidentiality, non - disclosure or similar agreement or with the reasonable expectation that suchinformation would be treated as confidential or proprietary information