definiens: or means any and all activities directed to the commercial exploitation of the Product in a Country in accordance with applicable L a w s b e f o r e a n d a f t e r M a r k e t i n g A u t h o r i z a t i o n h a s b e e n o b t a i n e d i n s u c h C o u n t r y, including conducting Regulatory Activities for the purposes of obtaining and maintaining Marketing Authorization for the Product in a Country, advertising, marketing, pricing negotiation, pricing reimbursement, marketing access, promoting, consumer and physician education, managed market activities, market and consumer research, customer s e r v i c e s, D e t a i l i n g, d i s t ri b u t i n g, l a b e l l i n g, o f f e ri n g f o r s a l e o r s e l l i n g t h e P r o d u c t, a n d importing the Product for sale in a Country . Commercialization excludes manufacturing