definiens: shall mean all Know - Ho w, business or financial information, research and development activities, product and ma rketing plans, and customer and supplier information and all other confidential or proprieta ry information furnished by or on behalf of one Par ty or any of its Affiliates ( including, with respect t o the Company, its permitted sublicensees ) or its o r their respective directors, officers, employees, agents, accountants, counsel or other advisors or representatives ( each, a ) to the other Party, any of its Affiliates ( including, wit h respect to the Company, its permitted sublicensees ) or its or their respective directors, officers, employees, agents, accountants, counsel or other ad visors or repr esentatives ( each, a ) in connection with this Agreement, whether disclose d or provided prior to or after the Effective Date and whether provided orally, visually, electronical ly, or in writing . Notwithstanding anything to the contrary, Confidential Information included in the Collaboration IP shall be deemed Confidential Information of both [COMPANY] and the Company ( and, fo r clarity, both Parties shall be a Receiving Party and a Disclosing Party with respect thereto ) unless and until this Agreement terminates pursuant to Section 20.2 or expires either in its entirety or w ith respect to the Compounds and/or Analogs to whic h such Collaboration IP relates ( at which point, such Confidential Information shall be deemed to be Confidential Information of [COMPANY] only ), subject t o the terms of any applicable License Agreement