definiens: means all Know How or oth er information, including proprietary information and materials ( whether or not patentable ) regarding a Party ’s or its Affiliate ’s technology, products, services, business information, or objectives, that is treate d as confidential by the disclosing Party or its Af filiates in the regular course of its business or is otherwise desi gnated as confidential by the disclosing Party or i ts Affiliates, whether existing before or after the Effective Date, that is ( a ) provided or supplied to the other Par ty or its Affiliates in connection with this Agreement and ( b ) in the case of COMPANY, solely and exclusively re lated to the Products . For the avoidance of doubt, ( i ) prior to the Effective Date, all Assigned Know How and a ll information relating or concerning the other Assign ed Assets will be the Proprietary Information of Ce rulean ; ( ii ) except as otherwise set forth herein, following the Effective Date, all Assigned Know How and all info rmation solely and exclusively related to the other Assigne d Assets will be the Proprietary Information of COM PANY ; and ( iii ) the terms of this Agreement will be deeme d to be the Proprietary Information of both Parties