definiens: means all intellectual property and industrial property rights and assets, and all rights, interests and protections that are associated with, similar to, or required for the exercise of, any of the foregoing, however arising, pursuant to the Laws of any jurisdiction throughout the world, whether registered or unregistered, including any and all : ( i ) trademarks, service marks, trade names, brand names, logos, trade dress, design rights and other similar designations of source, sponsorship, association or origin, together with the goodwill connected with the use of and symbolized by, and all registrations, applications and renewals for, any of the foregoing ; ( ii ) internet domain names, whether or not trademarks, registered in any top -level domain by any aut horized private registrar or Governmental Authority, web addresses, web pages, websites and related content, accounts with Twitter, Facebook and other social media companies and the content found thereon and related thereto, and URLs ; ( iii ) works of author ship, expressions, designs and design registrations, whether or not copyrightable, including copyrights, author, performer, moral and neighboring rights, and all registrations, applications for registration and renewals of such copyrights ; ( iv ) inventions, discoveries, trade secrets, business and technical information and know -how, databases, data collections and other confidential and proprietary information and all rights therein ; ( v ) patents ( including all reissues, divisionals, provisionals, continuatio ns and continuations -in - part, re -examinations, renewals, substitutions and extensions thereof ), patent applications, and other patent rights and any other Governmental Authority issued indicia of invention ownership ( including inventor ’s certificates, pett y patents and patent utility models ) ; and ( vi ) software and firmware, including data files, source code, object code, application programming interfaces, architecture, files, records, schematics, computerized databases and other related specifications and documentation