definiens: shall mean any and a ll non - public and proprietary information, including, without limitation, informa tion relating to the Intellectual Property Rights of the other party, th e Licensed Technology, Licensed Patents, Assigned Technology, EpiGenix Tec hnology, or Joint Technology, and the business plans of the other party, includin g information provided by either party to the other party prior to the Effect i ve Date, which such party knows or has reason to know are or contain trade se crets or other proprietary information of the other, and which is specifically designated as such and which is disclosed by either party to the other in any fo rm in connection with this Agreement, and if orally disclosed, is reduced in w riting and provided to the other party within thirty ( 30 ) days of such disclos ure . During the term of this Agreement and thereafter, each party shall maintain in confidence all Confidential Information and materials disclosed by the other party and shall not use such Confidential Information for any purpo se except as permitted by this Agreement or disclose the same to anyone other than those of its Affiliates, sublicensees, employees, consultants, a gents or subcontractors as are necessary in connection with such party 's activ ities as contemplated in this Agreement . Each party shall obtain a written agreem ent from any sublicensees, employees, consultants, agents and subcontractors, prior to disclosure, to hold in confidence and not make use of such Confidential Information for any purpose other than those permitted by this Agreement