definiens: means the direct costs that are specifically identifiable to the following sales, marketing and education activities of the Parties relating to Product in the U.S. : ( a ) activities directed to the advertisingand marketing of such Product ; ( b ) launch meetings ; ( c ) costs of advertising, public relations and medical educationagencies;(d ) promotional programs and meetings ; ( e ) speaker programs, including 4 * CONFIDENTIAL TREATMENT REQUESTED . CONFIDENTIAL PORTION HAS BEEN FILED SEPARATELY WITH THESECURITIES AND EXCHANGE COMMISSIONthe training of such speakers ; ( f ) development, publication and dissemination of publications relating to such Product;(g ) developing, obtaining and providing training packages of such Product, promotional literature, promotional materialsand other selling materials ; ( h ) developing and performing market research ; ( i ) developing information and dataspecifically intended for national accounts, managed care organizations and group purchasing organizations, includingreimbursement programs ; ( j ) administration, operation and maintenance of the sales representatives ( or ) that promote Product in the United States, district and regional sales management, homeoffice personnel who support the sales force, all as included in the FTE Rate ; ( k ) conducting Phase IV Clinical Trials onProduct in the U.S. ; ( l ) conducting advisory board meetings or other consultant programs, the purpose of which is toobtain advice and feedback related to the development or commercialization of such Product in the U.S. ; and ( m ) otherancillary services directly related to the foregoing ( to the extent not otherwise falling within subparagraphs 7(a)(ii)(a)through ( l ) above )