definiens: means, with respect to ( a ) the Gorilla IL-12 Prod ucts in the HPV Field, or ( b ) the Gorilla IL-12 Products in the Fie ld, but outside of the HPV Field, and to the extent incurred by [COMPANY] or its Affiliates, the reasonable internal FTE and out - of - pocket costs that are directly allo cable to the sales and marketing of a Gorilla IL-12 Product, inc luding : ( i ) activities directed to the advertising of a Gorilla IL-12 Product ; ( ii ) costs of advertising, public relat ions and medical education agencies with respect to a Gorilla IL-12 Product ; ( iii ) speaker programs with respect to a Gorilla IL-12 Product, including the training of such speakers ; ( iv ) developing and providing training packages, pr omotional literature, samples, promotional material s and other selling materials with respect to a Gorilla IL-12 P roduct ; ( v ) developing and performing market resear ch with respect to a Gorilla IL-12 Product and developing b randing, communications and life cycle management p lans ; ( vi ) conducting symposia and opinion leader develop ment activities with respect to a Gorilla IL-12 Pro duct ; ( vii ) developing reimbursement programs with respect to a Gorilla IL-12 Product