definiens: means the commercialization plan with respect to the Commercialization ofthe Products in the US Territory for the relevant C alendar Years in accordance with Section 5.3.1, inc luding an overallstrategy for Commercialization, a tactical plan to accomplish such strategy, a plan regarding promotio naleducational / materials, sales force training, market research and advisory board strategy, a public rel ations plan, HECOR strategy, an advertising / public relations pla n, managed care / contracting strategy, sales force a lignment, theUS Commercialization Budget, the Sales Force Deploy ment Plan, pricing strategy and determination of pr icing, andannual forecasts including demand units, supply uni ts, Gross Sales and Net Sales ( which forecasts the Partiesacknowledge and agree are non - binding and are not i ntended to provide any assurance of future commerci al success),in each case for the Products in the US Territory, on a Product - by - Product basis, as developed, approv ed andamended in accordance with this Agreement and consi stent with the Global Branding Strategy