definiens: shall mean Direct Cost s incurred, on a cash basis, by Alimera for the sal es force who are employees of Alimera or its Affiliates, all onl y pursuant to the Commercialization Budget ; provide d, however, that if a portion of time of Alimera Major ity Time Individuals involved in Detailing Products is devoted to Detailing products other than Products, then only the following percentages of the Alimera Majority Time Individuals ’ time spent in Detailing shall be Direct Commercialization Costs : ( a ) [ * ] if the Product is carried in the sole Detail position, in which the Product is the o nly product presented during a Detail and the key Product attri butes are verbally presented in a presentation deli vered during the Detail by Alimera ’s or its Affiliates ’ sales re presentative ; ( b ) [ * ] if the Product is carried in the primary Detail position, in which key Product attri butes are verbally presented in the first position during a Detail, wh ere the Product is given primary emphasis ( i.e., an emphasis that is more important than the emphasis given to a ny other product presented ), and where no more than three products are presented during such Detail ; ( c ) [ * ] if the Product is carried in the secondary Detail position, in which key Product att ributes are presented in the second position during a Detail, w here the Product is given significant but not prima ry emphasis, and where no more than three products are presented during such Detail ; ( d ) [ * ] if the Product is carried in the tertiary Detail position, in which key Product attr ibutes are presented in the third position during a Detail, where the Pr oduct is given some emphasis, and where three produ cts are presented during such Detail ; provided that ( 1 ) if more than one Product is the s ubject of a Detail, the foregoing percentages shall be cumulative, not to exceed 100 % ( e.g., if one Produc t is carried in the primary Detail position and ano ther Product is carried in the secondary Detail position, then [ * ] of the sales force time shall be a Direc t Commercialization Cost with respect to the first Pr oduct and [ * ] shall be a Direct Commercialization C ost with respect to the second Product ), and ( 2 ) if there ar e more than three products presented in a Detail, t he percentages specified in ( b)-(d ) above shall be mul tiplied by a fraction, the numerator of which is th ree and the denominator of which is the number of products pres ented in that Detail ( e.g., if a Product is carried in the secondary Detail position and there are four produc ts presented during such Detail, then [ * ] is multip lied by 3/4 and [ * ] of the sales force time shall be a Direct C ommercialization Cost with respect to that Product ) . For clarification, the costs of Majority Time Individua ls shall be determined according to the amount of M ajority Time Individuals ’ time actually spent on Detailing multiplied by the applicable percentage as specifie d in this Section 1.81 above . For example, if a Majority Time Individual spends twenty - five ( 25 ) hours on Detail ing, in which Products are carried in the primary Detail po sitions, then Direct Commercialization Costs attrib utable to such Detailing shall be the Direct Costs of 25 hour s multiplied by [ * ] ( as may be further adjusted as specified above ) . For further clarification, Selling Expenses relating to a Product may be incurred prior to Fir st Commercial Sale of such Product ( e.g., for sales fo rce training ) ; in such event, the percentages refer red to in this Section 1.81 initially shall be based on the Detail position for the relevant Product contemplated in the Commercialization Budget . For example, if the Produ ct is * CERTAIN INFORMATION HAS BEEN OMITTED AND FILED SEPAR ATELY WITH THE COMMISSION . CONFIDENTIAL TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OM ITTED PORTIONS