definiens: means the Out - of - Pocket Costs and internal costs ( including labor cost ofAsahi ’s sales force ) paid by Asahi for, and attributable to, or reasonably allocable to, the marketing, promoting, selling oroffering for sale of the Product for an indication in the Field in the Territory, including planning, market research, Pre - Marketing, advertising, educating, marketing and promoting, by Asahi of the Product in the Field in the Territory, including,(i ) advertising agency fees, ( ii ) costs for conducting medical education or seminars in the Territory, ( iii ) costs for exhibiting atmedical conventions and participating in professional medical association meetings in the Territory, ( iv ) costs for direct mail, internet programs and journal advertising in the Territory, ( v ) costs for conducting post - marketing surveillance that is notrequired for obtaining or maintaining Regulatory Approval for the Product in the Territory, ( vi ) costs and expenses associatedwith detailing and ( vii ) costs for creation of Promotional Materials and campaigns . For purposes of clarity, the costs andexpenses associated with Asahi ’s sales force which are not attributable to, or reasonably allocable to, the marketing, promoting, selling or offering for sale of the Product in the Field in the Territory shall not be considered Advertising andPromoting Costs hereunder