definiens: means all trade secrets, processes, formulae, data, Know - How, improvements, inventions, chemical or biological materials, chemical structures, techniques, marketing plans, strategies, customer lists, orother information that has been created, discovered, or developed by a Party, or has otherwise become known to a Party, or towhich rights have been assigned to a Party, as well as any other information and materials that are deemed confidential orproprietary to or by a Party ( including without limitation all information and materials of a Party ’s customers and any otherThird Party and their consultants ), in each case that are disclosed by such Party to the other Party, regardless of whether any ofthe foregoing are marked or or communicated to the other by the disclosing Party in oral, written, graphic, or electronic form . For purposes of this Agreement, any Know - How that is subject to a license granted hereunder shallbe treated as being Confidential Information of both the licensor and the licensee