definiens: means all intellectual property and associated rights in any jurisdiction, includingall ( a ) trademarks, service marks, trade names, corporate names, company names, business names, fictitiousbusiness names, trade styles, logos, slogans, trade dress and all other source or business identifiers and allapplications and registrations and renewals for, and goodwill associated with and symbolized by, any of the foregoing(collectively, ), ( b ) Internet domain names ( including top level domain names and global top level domainnames ) and social media identifiers, handles and tags, ( c ) patent disclosures, patent applications and patents and allregistrations, continuations, continuations - in - part, divisionals, re - examinations, renewals, extensions and reissues andcounterparts thereof ( collectively, ), ( d ) trade secrets and know - how, including all proprietary or confidentialinventions, improvements, processes, methods, techniques, protocols, formulae, recipes, compositions, models, layouts, designs, drawings, plans, specifications, methodologies and other proprietary or other confidentialinformation, ( e ) works of authorship ( whether or not copyrightable ), copyrights and registrations and applicationstherefor, and all renewals, extensions, restorations and reversions thereof, including website content, product artwork, promotion and marketing materials, software, databases and database rights, and ( f ) rights of publicity and privacy