definiens: means the exertion on a substantially continuous basis of efforts as would normally be devoted to the applicable task under similar ( . 0 ° circumstances by commercial parties With similar resoUrces to those of the applicable party . .. _ ) where such parties are motivated to the extent appropriate to the circumstances to accomplish such task . Reasonable Commercial Efforts will not mean that a p~ commits that it will actually accomplish the ¥ plicable task . nor that it will devote thereto efforts or resources beyond those that a prudent commercial enterprise woul4 devote, even though ° remaining motivated to do so as described above .. With respect to [COMPANY] 's obligations pursuant to Section 7.1 to commercialize Products following Regulatory Approval, shall mean those efforts consistent with the efforts that would be exerted by [COMPANY] in pursuing the development and commercialization orits other products with similar market potential under like circumstances