definiens: means the costs that are reasonably and directly allocable to the sales and marketingof a Product in the Shared Territory and that are compliant with Applicable Law and applicable industry codes, including thePhRMA Code, including the costs of : ( a ) activities directed to the advertising and marketing of a Product in the SharedTerritory ; ( b ) professional education in the Shared Territory for U.S.-based professionals ( to the extent not performed by salesrepresentatives ), including launch meetings ; ( c ) costs of advertising and public relations with respect to a Product in theShared Territory ; ( d ) peer - to - peer activities with respect to a Product in the Shared Territory, such as ‘ lunch and learns ’ ; ( e)promotional speaker programs with respect to a Product in the Shared Territory, including the training of such speakers ; ( f)developing, obtaining and providing training with respect to a Product in the Shared Territory, as well as training packages, promotional literature, promotional materials and other selling materials with respect to a Product in the Shared Territory ; ( g)developing and performing market research with respect to a Product in the Shared Territory and developing branding andcommunications plans ; ( h ) conducting promotional symposia with respect to a Product in the Shared Territory ; ( i ) developingreimbursement programs with respect to a Product in the Shared Territory ; and ( j ) developing information specificallyintended for national accounts, managed care organizations and group purchasing organizations with respect to a Product inthe Shared Territory