definiens: shall have the mc : arung assigned In SectlOfl 3.3 . 1.11 means Ihc : c3rrying OUt of obligations requinng Diligcont Eftom in a sustained manner COnslsttnt with the effom a Pany dcvOtcs 10 a product of similar market potential . profit potential or strategic value resulting from Its own research effom . based on condmons then prevailing . Diligent Effons requires Ihat : ( I ) each Pany promptly assign responsibility for such obligations 10 specific employee(s ) who art held accountable for progress and monitor such progress on an on - going basis . ( ii ) each Par1y set and cOllSistently seek 10 achieve specific and meaningful objectivts for carrying out such obligations . and ( iii ) each Pany consistently make and implement decisions and allocale resources designed 10 advance progress With respect to such objectives