definiens: means Company ’s, its Affiliates ’ and their sublicensees ’ gross receipts for the sale, license, lease, sublicense or transfer of any Licensed Products to any third party, less the sum of the following : · Discounts, credits, refunds and rebates actually allowed in amounts customary in the trade ; · Sales and value added taxes, tariffs, duties and use taxes directly imposed on the sale of Licensed Products andactually paid by Company, its Affiliates or any of their sublicensees ; · Reasonable and customary rebates and similar payments made with respect to sales paid for by any governmentalor regulatory authority such as, by way of illustration and not in limitation of the parties ’ rights hereunder, programs in the applicable territory that are equivalent or similar to Federal or state Medicaid, Medicare orsimilar state programs in the United States ; · Amounts allowed or credited on returns of sales of Licensed Products ; and · Amounts that are written off as non - collectible after Company ’s, its Affiliates ’ or their sublicensees’commercially reasonable efforts to collect such amounts, exclusive of costs of collection