definiens: means the carrying out of obligations in a sustained manner consistentwith the efforts a party would be expected to devote ( and which in no event shall be less than the level of effort andresources standard in the pharmaceutical industry for a company similar in size and scope to such party ) to a leadproduct of similar market potential, profit potential or strategic value resulting from its own research efforts, based onconditions then prevailing, in respect of a Core Indication . Without limiting the foregoing, Diligent Efforts in all casesrequires at least that ( i ) each Party promptly assigns responsibility for such obligations to specific employee(s ) whoare held accountable for progress and monitor such progress on an ongoing basis ; ( ii ) each Party sets andconsistently seeks to achieve specific and meaningful objectives for carrying out such obligations ; and ( iii ) each Partyconsistently makes and implements decisions and allocates resources designed to advance progress with respect tosuch objectives