definiens: means Out - of - Pocket Costs and Commercial FTE Cost s identifiable to the advertising, promotion and marketing of a Product i n the Field, and related professional education, in each case to the extent incurred specifically with respect to a Product ( and to the extent not performed by sale s representatives ), including : ( a ) Advertising, which includes Out - of - Pocket Costs an d Commercial FTE Costs associated with media costs, direct mails, production expenses, age ncy fees, and medical congresses and meetings and o ther advertising activities ; ( b ) Promotion, which includes Out - of - Pocket Costs and Commercial FTE Costs associated with professional samples, reimbursement of patient assi stance programs, public relations and communication s expenses, development of information and data for n ational accounts, managed care organizations and gr oup purchasing organizations and other promotional acti vities ; ( c ) Market research, which includes Out - of - Pocket Cost s and Commercial FTE Costs associated with market information, focus groups, and market r esearch professional staff and related Out - of - Pocke t Costs such as travel, and business meals ; ( d ) Marketing management, which includes the Out - of - Po cket Costs and Commercial FTE Costs of product management Commercial FTEs, to the exten t directly performing activities with respect to th e marketing and brand strategy development of Product s ; ( e ) Reimbursement / access services, which includes Out- of - Pocket Costs incurred to manage marketing programs, marketing costs ( educational ma terial ) as well as coupon or co - pay programs direct ly attributable to a Product ; provided, however, that, if employees of MEI or KKC or any of their respect i ve Affiliates provide this service, then the Commercia l FTE Costs of such employees and the related Out - o f - Pocket Costs such as travel, business meals, and entertain ment will be included ; ( f ) Health policy / advocacy, which includes expenses re asonably necessary and identifiable to a Product, such as advocacy sponsorships for the Prod uct ’s specific disease state as well as any specifi c policy lobbying and trade and government relations related expenses, in each case to the extent attributable to and specifically conducted with respect to such Product ; 13 Confidential EXECUTION VERSION ( g ) Activities involving opinion leaders ; ( h ) Launch meetings ; ( i ) Conducting advisory board meetings or other consul tant programs, the purpose of which is to obtain advice and feedback related to the Commercia lization of a Product ; and ( j ) Web site ( product or disease state ) development, i mplementation and fees