definiens: with a c~ lalJve meamng for -Commtrdali7,e means aU IICtivitiC$ in the Cypress Territory under\llken before IlfId after obtaining Regulatory Approvals relating spo:-cificaUy 10 the pre - IaUrlCh . launch, promotion, ~i ling . medical education and medical li&son activities, matkettng . pncing . reimhurselT1CDI, & ale, and distribution of the I'roducu in the Cypren Territory . IrlCluding : ( I ) str1uegie markcung, sales force detailing, ad\·ertising, medical educallOn and liaison . and markelllnd Product suppon : ( b ) any post - marketing clinical studies ( othcr Ihan thoae included in Pre - Commcrcializalion ) for use in generaling dall 10 he, ~ubmilled to Regulatory AUloorilk - s ( uml all lWOCinlro reponlllg requirements ) ; and ( c ) all customer 5uppon . Product distribution, invoicinll and salllS activities, 1.1 I'lanrU " meMS carrying OUI of obligations or lasks by a Pany using a level of efforts consistent with the c ~ crcise of good fuith and prudent scienlific and business judgment in an active and ongoing Prolll'lllll B~ appli~-d by a Party I " the pre­commerc ialization and commercializa tion of iu own pharmaceulical products at a similar slage of development and with snnilar markel potential