definiens: means those expenses directly allocable, on a Co - De veloped Product - by - Co - DevelopedProduct basis, to the marketing, promotion and/or s elling of such Co - Developed Product, including both FTE Costs ( e.g.,Personnel Costs as well as compensation provided to Third Parties ( e.g., consultants, agency fees and meeting costs ) ) . Salesand Marketing Expenses shall include, without limit ation, costs for : ( a ) activities related to obtaini ng reimbursement frompayers, ( b ) market research and data, ( c ) preparing and reproducing promotional materials, ( d ) profess ional education,(e ) public relations, ( f ) sales calls, ( g ) pharmaco economics studies, ( h ) manufacturing and distributi ng samples, and(i ) conducting seminars, attending conventions and industry meetings, and establishing relationships w ith opinion leaders andprofessional societies