definiens: means all activities, whether initiated or conducted prior to or following receipt of Regulatory Approval for a Product in the Field and in any jurisdiction in the Territory, undertaken pursuant to the Commercialization Plan in support of the promotion, marketing, sale and distribution ( including importing, exporting, transporting, customs clearance, warehousing, invoicing, handling and delivering Product to customers ) of the Product, including : ( a ) sales force efforts, detailing, advertising, marketing, sales and distribution ( as described in Section 3.3.5 ), pricing, managed markets and medical affairs, including publications, medical education, medical information, clinical science liaison activities, investigator initiated sponsored research programs and health economics and outcomes research, ( b ) the preparation, filing, and maintenance of Regulatory Filings, including the filing of annual updates, but excluding any such activities relating to obtaining the first, and only the first, Regulatory Approval for such Product, and ( c ) other similar activities directly relating to the Product anywhere in or for the Territory . shall exclude Development and Manufacturing activities . When used as a verb, means to engage in Commercialization activities