definiens: means the gross amount invoiced for sales of Prod uct by or on behalf of the Company, its Affiliates or Sublicensees to any third party ( whether an end - user, or a distributor ), exclusive o f Inter - Company transfers or sales to or from Affiliates or Sublicensees, less the following deductions from s uch gross amounts only to the extent reasonable and customary, and which are actually incurred and included in g ross amounts invoiced ( i ) all discounts, returns, reject ions and retroactive price reductions given in resp ect of such sales and credits or allowances actually paid or gr anted, ( ii ) deducting sales, excise and similar tax es ( including VAT ) or other relevant governmental charges, and ( i ii ) transportation, packaging and insurance charges ; amounts actually credited, rebated or allowed for r ejections or returns of Product ; retroactive price reductions that are actually allowed or granted, bad debt, tra nsportation expenses related to the sale of Product and custom duties imposed and with reference to the sale of Pr oduct . Such deductions shall be directly related to the sale of Products that were awarded within the regular runni ng of the business of the Company and made at . In the event of sales not made at, Net Sales shall be calculated in accordance with the current market conditions, or in the absence of suc h conditions, according to reasonable conditions fo r such sale