definiens: and shall mean all activities relatedto the launch and commercialization of a Product in the respective countries of the Territory . Such CommercializationActivities may include the development and implementation of : ( a ) a compliant Product publication strategy ; ( b ) a Producteducation development strategy ; ( c ) a Product registration strategy, including selection, sequencing and filing of individualcountry or regional Product license applications ; ( d ) commercial manufacture of a Product, including : ( i ) the development of acommercial inventory and Product supply chain distribution strategy, ( ii ) the manufacture of commercial inventory, ( iii ) themanufacture of a delivery device for the Product and ( iv ) the manufacture of the packaging for the Product ; ( e ) a market accessstrategy including Product pricing ; ( f ) a Product branding strategy ; ( g ) a Product sales and marketing strategy ; ( h ) a Productsafety monitoring program ( including all safety reporting and pharmacovigilance activities associated with the Products ) ; ( i ) aProduct post - marketing clinical and label extension strategy ; ( j ) a Product lifecycle management strategy ; ( k ) design, development and implementation of patient support programs and mechanisms ; and ( l ) selling