definiens: means, to the extent owned by Sellers andtheir Affiliates, all paper and electronic versions of ( i ) all market research, marketing plans, media plans, advertising, marketing - related clinical studyresults, form letters and medical queries, sales training materials, customerlists, NWDA forms, supplier lists, display materials, trade show booth panels, banners, stands and the like, and information with respect to sales of Products(including doctors, GPOs and pharmacists ), marketing books and records owned bySellers and their Affiliates and used in connection with the marketing andpromotion of the Products ; and ( ii ) those items of advertising and promotionalmaterials and literature owned by Sellers and their Affiliates as of the Closingand used in connection with the advertising and promotion of the Products ( the ) ; provided that shall exclude thelabeling of the Products, which shall be deemed part of the Regulatory Approvalsand DDD reports received from IMS