definiens: means the actual amount invoi ced for sale of a Product by P&U or its Affiliate(s ) or Sublicensee(s ) to a Thir d Party after deducting the following, to the extent actually incurred or allow ed with respect to such sale : ( a ) actual transportation charges, includ ing insurance, paid by the selling party ; ( b ) import, export, sales, use and excise taxes, tariffs and duties paid or allowed by a selling Party and any oth er governmental charges imposed upon the importation, use or sale of a Product ; ( c ) normal and customary ( i ) quantity dis counts ( including volume or formulary or other positioning discounts paid or credited to any wholesaler, purchaser or Third Party payor or other contractee as a result of a contractual arrangement specific to a Pro duct ), ( ii)cash discounts ( including discounts for prompt payment ), and ( iii)trade promotional allowances and credits, in each case of ( i ), ( ii ), or ( iii ), in the ordinary course of a business ; ( d ) discounts ( including retroactive pric e reductions or a statutorily required reimbursement ) mandated by or granted in response to local, state, provincial or federal law or regulation ; ( e ) allowances or credits to customers on account of recalls, rejection or return ( including for spoiled, da maged and outdated goods ) in the ordinary course of business ; 4 ( f ) rebates paid or credited to any gover nment or agency or any Third Party payor, administrator or contractee ; and ( g ) wholesaler charge - backs allowed and t aken in amounts customary in the trade