definiens: means the actual amounts invoiced on sales of the Product by the Buyer and its Affiliates andlicensees to non - affiliate third party customers, less the following customary deductions as determined in accordancewith U.S. generally accepted accounting principles ( ) and as generally and consistently applied byBuyer : ( a ) customary trade, quantity, rebates, or cash discounts, to the extent actually allowed and taken ; ( b ) credits, price adjustments or allowances given or made for rejection or return of previously sold Products for retroactiveprice reductions ( including Medicare and similar types of government mandated rebates and chargebacks ) ; ( c ) to theextent separately stated on purchase orders, invoices, or other documents of sale, any taxes or other governmentalcharges levied on the production, sale, transportation, delivery, or use of a Product which is paid by or on behalf ofthe Buyer ; ( d ) outbound transportation costs prepaid or allowed and costs of insurance ; and ( e ) any other itemsactually deducted from sales amounts as reported by the Buyer in its financial statements in accordance with USGAAP