definiens: means such governmental approval, agreement, determination or decision establishing prices for aLicensed Product that can be charged and/or reimbursed in regulatory jurisdictions where the applicable Governmental Authoritiesapprove or determine the price and/or reimbursement of pharmaceutical products and where such approval, agreement, determinationor decision establishes prices for a Licensed Product that are acceptable to [COMPANY] in its sole discretion, provided that [COMPANY] shallpromptly notify [COMPANY] of any governmental approval, agreement, determination or decision establishing prices for a LicensedProduct ( including any final decision by a Governmental Authority which is the result of an appeal ( whether formal or informal ) byGSK of a previous governmental approval, agreement, determination or decision establishing prices for a Licensed Product ) ( each, a ) and shall notify [COMPANY] within thirty ( 30 ) Business Days of the receipt of such Pricing Decision whether GSKintends to appeal such Pricing Decision ( where appeal is permitted in a particular market ), accept such Pricing Decision, or reject ( butnot appeal or further appeal ( where appeal is permitted in a particular market ) ) a Pricing Decision . A Pricing Decision which [COMPANY] hasnotified [COMPANY] that it does not intend to appeal ( i.e. whether [COMPANY] has accepted the Pricing Decision or rejected ( without appealing)such Pricing Decision ) shall thereafter be considered a Pricing Approval . For the avoidance of doubt, if [COMPANY] begins to commerciallysell a Licensed Product under a Pricing Decision, then for purposes of this Agreement, such Pricing Decision shall thereafter beconsidered a Pricing Approval . The concept of as used in relation to a Pricing Decision shall include both formal appealprocesses as well as entering into discussions with applicable Governmental Authorities regarding the Pricing Decision and desiredchanges or adjustments to such Pricing Decision, in each case where such appeal is permitted in a particular market, and isconsidered concluded upon the cessation of discussions between [COMPANY] and the applicable Governmental Authority, at which pointthe applicable Governmental Authority shall be deemed to have made its final Pricing Decision with no possibility for furtherappeal . Following [COMPANY] providing notice to [COMPANY] that [COMPANY] intends to appeal a Pricing Decision, [COMPANY] shall use CommerciallyReasonable Efforts to diligently prosecute such appeal and shall keep the JSC regularly updated regarding the progress of suchappeal