definiens: means all expenses determined in accordance with Generally AcceptedAccounting Practices, applied consistently, incurred by or on behalf of Solvay to the extent attributable to the marketing, advertising or promotion of the Product in the 6 Confidential Information, indicated by [ * * * ] has been omitted from this filing and filed separately with the SecuritiesExchange Commission th Field in the Territory ( but excluding Detailing Costs ), including without limitation, to the extent reasonably attributable to themarketing, advertising or promotion of the Product in the Field in the Territory, the following : ( a ) Pre - Launch and Launch expenses ; ( b ) Marketing, advertising and marketing research expenses ( including Detail messaging audits ) ; ( c ) Non - personal promotion and advertising expenses ( including agency fees, direct - to - consumeradvertising, direct mail, internet programs, telemarketing, e - marketing, reminder promotions and journal advertising ) ; ( d ) Expenses of exhibit opportunities carried out at medical conventions, professional and scientificsymposia and other similar events ; ( e ) Expenses of promotional activities associated with key opinion leaders and educationalprograms ; ( f ) Expenses of managed care marketing programs incurred with the aim of promoting the Productto managed care audiences ; ( g ) Expenses of data, market research, including all incremental secondary data purchases, andpharmacoeconomics studies ; ( h ) Costs of creating, developing, printing and distributing promotional materials and voucher / co - pay assistance programs ; and ( i ) Amounts paid to Third Parties in connection with producing training materials for the Product, including ( i ) costs of samples and any amounts paid to Third Parties for ( 1 ) warehousing of samples prior to distribution, and ( 2 ) the distribution of samples to Solvay ’s distribution centers ; ( ii ) expenses of promotional and sales meetings andProduct management ; and ( iii ) costs of such other activities reasonably attributable to the marketing, advertising orpromotion of the Product, including funds allocated to regional marketing managers and/or accounts ( including lunch andlearns )