definiens: means all actual out - of - pocket expenses incurred ( i.e., paid or accrued ) to a Third Party by or on behalf of DEY in connection with selling, marketing and Promotion of the Product in the Territory, including the following ( but excluding expenses for Samples purchased by CRTX hereunder, Third Party market data, such as IMS or Wolters Kluwer Health data purchased by CRTX, sales forces of CRTX, and salaries for employees of CRTX performing marketing functions ): US1DOCS 6280441v2 ( a ) marketing, advertising, Promoting, and educational expenses, including speakers ' programs, medical education programs and symposia, relationships with opinion leaders and professional societies, public relations and market research ; ( b ) training and communications materials and detail and visual aids ; 8 ( c ) Third Party market data from IMS or Wolters Kluwer Health purchased by DEY ; ( d ) implementing marketing programs ; and, ( e ) preparation, storage and distribution of Promotional Materials ; provided, however, that Promotion Expenses shall specifically exclude salaries and other internal overhead and/or compensation paid to either Party 's employees, including their respective sales forces