definiens: shall mean, with respect to any Product and any Party ( includinJlluch Pany 's AffiliatCII and tub - licensees hereunder ), the aggregate Dollar cqui .. aJent of such Party ', Gross Revenues ( including Gross Revenues of such Patty ' . Affiliates and lUb - licenseea hereunder ) with rcspocl to such Product, less : ( a ) credits, allowanc : es or charge - backs, if any, granted on account of price adjustments, recalls, rejection, return or spoilage of such Product previousl y told, ( b ) excise, import and expon taxes, .. les, use, value lidded and other direct lruIes iucurred on the sale of such Product, custOIlUl dutiCII, surcharges or other tues imposed upon or paid with ~t to any IIle or usc gencnting such Gross Revenues ( acluding income 01 " franchise lUes of wly kind ) . 4 ( c ) the cost of imurante, packing and shipping Product in oonnocIion with such sale or 1l!lC ; and ( d ) cash, quantity or other diseounts, and credits, reba lei or price reductions for sud Product, given under price r«Iuction programs that are consistent with indU$try prllClices