definiens: means the costs, including Allocable Overhead ( but no other costs attributable to general corporateactivities ), specifically identifiable to the sales force activities of Licensed Products in the USA, including the managed caremarket . Sales Costs shall include costs associated with Sales Representatives, including compensation, benefits, travel, supervision and training, and sales meetings, administration, operation and maintenance of the sales force that promotes suchLicensed Product, sales bulletins and other communications, sales meetings, specialty sales forces, consultants, call reportingand other monitoring / tracking costs, district and regional sales management, home office personnel who support the salesforce and direct expenses relating to selling by non - affiliate Third Parties ; provided that Sales Costs shall not include the start - up and turnover costs associated with either party ’s sales force or detailing personnel, including recruiting, relocation andother similar costs . In the event Sales Representatives have responsibility for detailing Licensed Products and other products, the costs of such Sales Representatives shall be allocated among Licensed Products and other products in accordance with theUSA Co - Promotion Agreement, if applicable