definiens: shall mean, with respect to the efforts to be expended by a Party withrespect to any objective, reasonable, diligent, good faith efforts to accomplish such objective as such Partywould normally use to accomplish a similar objective under similar circumstances, it being understood andagreed that with respect to the research, discovery, development or commercialization of any Licensed Product(or aHer2 - ADC, aHer2 - ADC Candidate, aHer2 - ADC API, aHer2 - ADC Product, as applicable ) by either Party, such efforts shall be substantially equivalent to those efforts and resources commonly used by such Party for aproduct owned by it or to which it has rights, which product is at a similar stage in its development or productlife and is of similar market potential taking into account efficacy, safety, approved labeling, thecompetitiveness of alternative products in the marketplace, the patent and other proprietary position of theproduct, the likelihood of regulatory approval, the profitability and commercial potential of the product to theapplicable Party ( including the amounts payable to licensors of patent or other intellectual property rights),alternative products and other relevant factors