definiens: means any and all of the following as they exist throughout theworld : ( i ) rights in trade names, trademarks and service marks ( registered and unregistered),trade dress and similar rights, applications ( including intent to use applications ) to register any ofthe foregoing and all goodwill associated therewith ; ( ii ) Internet domain names and social mediaaddresses and identifiers ; ( iii ) patents and patent applications ( collectively, ) ; ( iv ) copyrights in both published and unpublished works ( registered and unregistered ) andapplications for registration ; and ( v ) trade secret rights and know - how, inventions, methods, processes, technical data, specifications, research and development information, technology, product roadmaps, customer lists and any other proprietary information, in each case to theextent any of the foregoing derives economic value ( actual or potential ) from not being generallyknown to other persons who can obtain value from its disclosure or use