definiens: means with respect to the efforts to be expended by a Party with respect to anyobjective, the use of reasonable, diligent, good faith efforts to accomplish such objective as such Party wouldnormally use to accomplish a similar objective under similar circumstances, it being understood and agreed that withrespect to the Development or Commercialization of the Licensed Product, such efforts shall be commensurate withthose efforts and resources commonly used by a Party for a product owned by it or to which it has rights, whichproduct is at a similar stage in its development or product life and is of similar market potential ( in each case ascompared to the Licensed Product ) taking into account efficacy, safety, Governmental Authority - approved labeling, the competitiveness of alternative products in the marketplace, the patent and other proprietary position of theproduct, the likelihood of regulatory approval given the regulatory structure involved, the profitability of the producttaking into account the royalties payable to licensors of patent or other intellectual property rights, alternativeproducts, manufacturing costs and all other relevant commercial factors . Diligent Efforts requires that : ( a ) each Party [ * ] for such obligations [ * ] ( which in the case of [ * ] includes the Party ’s [ * ] as part of such [ * ] ) ; [ * ]= CERTAIN INFORMATION HAS BEEN OMITTED AND FILED SEPARATELY WITH THE COMMISSION