definiens: mean FTE Costs of the Parties arising from themanagement of marketing activities for the Licensed Products in the Field in the Territory, including management and administration of managed care and national accounts and otheractivities associated with developing overall sales and marketing strategies ; product - relatedadvertising, market research and public relations ; relationship maintenance with opinion leaders, professional societies, contract pricing administrators, and market information systems ; educationprograms for health care professionals ; governmental affairs activities for D-4reimbursement, formulary acceptance ; and other activities directly related to the marketing orpromotion of a Licensed Product in the Territory ; provided that, in each case, such costs may beallocated to the Licensed Product on a percent of sales or other basis consistently applied withinand across a Party ’s operating units ; provided, further, that such allocation is made no lessfavorable to the Licensed Product than to the internal allocation to such Party ’s other products