definiens: as used in this Agreement shall mean any and all technical and non - technical information including patent, copyright, trade secret, and proprietary information, techniques, sketches, drawings, models, inventions, know - how, processes, apparatus, equipment, algorithms, software programs, software source documents, and formulae related to the current, future and proposed products and services of each of the parties, and includes, without limitation, their respective information concerning research, experimental work, development, design details and specifications, engineering, financial information, procurement requirements, purchasing, manufacturing, customer lists and information, business forecasts, sales and merchandising, and marketing plans and information . In order to be Confidential Information, information which is in writing must be marked 2 . Each of the parties agrees that it will not make use of, disseminate, or in any way circulate within its own organization any Confidential Information of the other party which is suppl ~ ed to or obtained by it in writing, orally or by observation, except to the extent necessary for negotiations, discussions, and consultations with personnel or authorized representatives of the other party ; and any purpose the other party to whom such information is confidential may hereafter authorize in writing