definiens: shall mean any do ctor, hospital, clinic or similar medical outlet where the ultimate consumer can onlysecure the relevant product when it has been prescr ibed and shall mean any outlet where the ultimate consumer m ay, at his or herown initiative, self - select or request to purchase the relevantproduct in a form which may be sold to consumers wi thout aprescription . The Coordination Committee of each JV Entity shall beresponsible for ensuring that marketing claims for Ranitidine Productsand OTC Switch Products are made consistent with th e medical andregulatory claims that have been approved by GW . Th e Governing Boardshall review and approve recommendations of the Coo rdination Committeeas part of the Annual Operating Plan approval proce ss . Following theapproval of the Governing Board, W - L shall have the responsibility forexecution of the plans pursuant to the applicable W -L ServicesAgreement