definiens: shall mean that such information and materials already exist and that [COMPANY] hasalready prepared or obtained them for its own internal use, and [COMPANY] is not under any obligation to prepare, create ormodify any such information or materials for [COMPANY] but instead need only provide them in their existing form, other thanmaking applicable redactions as described in the following clause ), excluding know - how and techniques proprietary toAstellas that are utilized in developing or obtaining such information but including information resulting therefrom to theextent applied to the applicable Product ( and provided that if documents or materials contain both such proprietary know - how or techniques as well as information that is otherwise to be provided hereunder, [COMPANY] shall provide such documents ormaterials, but may redact such proprietary know - how or techniques ), including ( A ) the activities that would be undertaken inpromoting such Product in the applicable countries, including plans for product positioning, key message delivery, marketsegmentation, target population identification, competitor analysis and other key promotional activities ( includingbackground market research and analysis as applied specifically to the Product at issue ) in support thereof, ( B ) projections ofapplicable Costs ( including Manufacturing Costs, Sales Costs and Marketing Costs, Phase IV commitments and othernecessary post - approval activities ) related to the applicable Product with respect to such countries, ( C ) projections of sales andmarket penetration of such Product in such countries, including forecast data and assumptions related to sales growth, peaksales, time to peak and Commercialization personnel required, brandswitch strategy, pricing and reimbursement assumptions, target market sizes and unit volume projections, and ( D ) such other information regarding commercial potential of suchProduct in such country as is material to a decision to launch such Product in each country within the Joint CommercializationTerritory on a country - by - country basis, and ( ii ) be available ( promptly, and in any event within [ * * * * ] following theapplicable request ) for consultation as reasonably requested by [COMPANY] regarding information provided under this or thepreceding sentence . In the event [COMPANY] exercises the Co - Promotion Option with respect to a particular Product ( each, a ), the provisions of this Section 5.2 shall apply with respect thereto . For the avoidance of doubt, allinformation and * Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission