definiens: shall mean Australia, the Benelux countries, Canada, France, G ermany, Italy, Japan, the Scandinavian countries, Spain, Switzerland, the United Kingdom and the Unit ed States . [COMPANY] shall use reasonable diligence, consistent with industry standards generally, to de velop and market Products in other countries ( the ) in the Territory unless in its reasonable busines s judgment such development and marketing is not practical or strat egically inadvisable . Notwithstanding anything to t he contrary in this Agreement, if [COMPANY] does not dili gently develop and market a Product incorporating a Licensed Compound in a Primary Country or in a non- Primary Country where [COMPANY] has not made a reasonable business judgment that to develop and ma rket such Product is not practical or strategically inadvisable, then following [ * * * ] written notice by MTI to [COMPANY] if such decision h as not been reversed by [COMPANY], ( a ) the license and other right s granted to [COMPANY] with respect to such Licensed Compound and such country shall [ * * * ] and ( b ) [COMPANY] [ * * * ] as necessary to develop, make, use, import and sell Products incorporating such License d Compound in such country