definiens: ( i ) in respect of Atlantic means efforts and reso urces commonly used in the biotechnology industry by companies at a similar stage of development for products of simi lar commercial potential to develop and commercialize a product owned by such a company or to which it has rights, which product is at a similar stage in its development or product life and is of similar marke t potential to the Alicaforsen Product in question and taking into account the patent and other proprietary position of the product ; and ( ii ) in respect of Isis means efforts and resources commonly used by biotechnology compan ies of a similar size to Isis based on market capitalization to develop a product owned by such a company or to which it has rights, which product is at a similar stage in its development or product life and is of similar m arket potential to the Alicaforsen Product in question and taking i nto account the patent and other proprietary positi on of the product