definiens: . Commercially Reasonable means, with respect to the efforts to be expendedby a Party with respect to any objective or with respect to the decision to be made by a Party, reasonable, diligent, good faithefforts to accomplish such objective as such Party would normally use to accomplish a similar objective, or making suchdecision in reasonable, good faith as such Party would normally make, in each case under similar circumstances exercisingreasonable business judgment, it being understood and agreed that, with respect to the Development or Commercialization ofa Product or Legal Activities, such efforts, or decisions, shall be substantially equivalent to those efforts and resourcescommonly used, or decisions commonly made, by such Party for a product owned by it or to which it has rights, whichproduct is at a similar stage in its development or product life and is of similar market potential, taking into account efficacy, safety, approved labeling, the competitiveness of alternative products in the marketplace, the patent and other proprietaryposition of the Product, the likelihood of regulatory approval given the regulatory structure involved, the profitability of theProduct, alternative products and other relevant factors commonly considered in similar circumstances