definiens: means that th e level of efforts to be expended by a Party under this Agreement with respect to the research, discov ery, Development, Manufacture and/or Commercializat ion of Compounds and Products will be consistent with the level of reasonable, diligent, good faith efforts a nd resources that would normally be used by such Party ( whether acting alone or through its Affiliates ) f or a pharmaceutical product of similar commercial potent ial at a similar stage in its lifecycle, and taking into account issues of safety and efficacy, product profile, mar ket and profit potential, the patent and other prop rietary position of the product, the then current competiti ve environment for such product, the likely timing of such product ’s entry into the market, the regulatory env ironment, and other relevant scientific, [ * ] = Certain confidential information contained in this document, marked by brackets, has been omitte d and filed separately with the Securities and Exchange C ommission pursuant to Rule 406 of the Securities Ac t of 1933, as amended