definiens: means, with respect to the eﬀorts to be expended by a Party with respect toany objective, those reasonable and good faith eﬀorts and resources to accomplish such objective as [ * * * ] would normallyuse to accomplish a similar objective under similar circumstances . With respect to any eﬀorts relating to the RegulatoryApproval and/or commercialization of a Product, generally in the Licensee Territory, such Party will be deemed to haveexercised Commercially Reasonable Eﬀorts if such Party has exercised those eﬀorts normally used by [ * * * ], in the [ * * * ], withrespect to a compound, product or product candidate which is of similar market potential in the Licensee Territory and whichis at [ * * * ] or [ * * * ] . With respect to any eﬀorts to commercialize a Product, the Parties acknowledge and agree that Licenseewould not have made Commercially Reasonable Efforts to commercialize a Product if it [ * * * ] or to [ * * * ]