definiens: means, with respect to each Party ’s obligations u nder this Agreement to Develop, manufacture, or Commercialize a Product, the carrying out of such obligations or tasks with a level of efforts and resources that are cons istent with the efforts and resources normally used by such Party in the performance of such activity for other pharmaceutical products, in each case owned by it or to which it has exclusive rights, at a similar stage of deve lopment or commercialization and with similar comme rcial and market potential as the Product, taking into accoun t all relevant factors, including patent coverage, safety and efficacy, product profile, competitiveness of the m arketplace and other products, proprietary position and profitability ( including pricing and reimbursement ) . Without limiting the foregoing, such efforts shal l include : ( a ) assigning responsibilities for activities for w hich such Party is responsible to specific employee ( s ) who are held accountable for the progress, monitoring and c ompletion of such activities, ( b ) setting and seeki ng to reasonably achieve meaningful objectives for carryi ng out such activities, and ( c ) making and implemen ting reasonable decisions and allocating resources reaso nably necessary or appropriate to advance progress with respect to and complete such objectives in an exped itious manner, in each case, consistent with the ef forts and resources normally used by such Party in the perfor mance of such activity for other pharmaceutical pro ducts, in each case owned by it or to which it has exclusive rights, at a similar stage of development or commer cialization and with similar commercial and market potential as the Product, taking into account all relevant fact ors, including patent coverage, safety and efficacy, pro duct profile, competitiveness of the marketplace an d other products, proprietary position and profitability ( i ncluding pricing and reimbursement )