definiens: , and means all activities of using, marketing, promoting, distributing, importing, exporting, offering for sale and/or selling a pharmaceutical product thathas obtained Marketing Authorization ( noting that some such activities may occur prior to the actual grant ofMarketing Authorization ) in the Territory . Commercialization Activities may include : ( a)the creation and implementation of:(i ) a product publication strategy that is compliant with applicable law;(ii ) a product education strategy including creation of educational materials and initiatives;(iii ) a product registration strategy, including selection and sequencing of applications for MarketingAuthorization ( but not the actual preparation and filing of regulatory approvals pursuant to such strategy);(iv ) development of a market access strategy, including product pricing and reimbursement(v ) a product positioning, messaging and branding strategy;(vi ) a product sales and marketing strategy;(vii ) a product safety monitoring program, including all safety reporting and pharmacovigilance activitiesassociated with the products ; and(viii ) a product lifecycle management strategy, including a product post - marketing clinical and labelextension strategy ; ( b)medical affairs activities related to the product including advisory boards, key opinion leader development, management of investigator - initiated clinical trials ; ( c)the design, creation and implementation of patient support programs and mechanisms ; ( d)the administration, operation and maintenance of the sales force for promotion of product(s ) in the Territory, sales bulletins and other communications, sales meetings, specialty sales forces, consultants, callreporting and other monitoring / tracking costs, district and regional sales management, and home officepersonnel who support the sales force ; and 9 Deed of Amendment and RestatementLicense Agreement ( e)Phase III and IV clinical trials sponsored ( directly or indirectly ) by the Marketing Authorization holder andpricing studies