definiens: shall mean all secret, confidential, non -public or proprietary Know -How, wheth er provided in written, oral, graphic, video, computer or other form, provided by or on behalf of one Party to the other Party pursuant to this Agreement, including information relating to the disclosing Party ’s existing or proposed research, development e fforts, promotional efforts, regulatory matters, patent applications or business and any other materials that have not been made available by the disclosing Party to the general public . All such information related to this Agreement disclosed by or on beha lf of a Party ( or its Affiliate ) to the other Party ( or its Affiliate ) pursuant to the Confidentiality Agreement shall be deemed to be such Party ’s Confidential Information disclosed hereunder . For purposes of clarity, ( i ) Dova ’s Confidential Information s hall include all Product Materials unless and until made available by Dova to the general public ( including through [COMPANY] ) and ( ii ) the terms of this Agreement shall be considered Confidential Information of both Parties