definiens: means, with respe ct to a Party ’s obligations under this LSA, includi ng to Commercialize Product, those efforts and resourc es consistent with the usual practices of such Part y in pursuing the development or commercialization of it s own pharmaceutical products that are of similar m arket potential and strategic value as such Product, taki ng into account all relevant factors including prod uct labeling or anticipated labeling, present and future market potential, past performance of such Product and suc h Party ’s other pharmaceutical products that are of similar m arket potential, financial return, medical and clin ical considerations, present and future regulatory envir onment and competitive market conditions, all as me asured by the facts and circumstances at the time such effort s are due . Without limiting the foregoing, Commerci ally Reasonable Efforts require, with respect to such ob ligations, that the Party apply efforts sufficient to carry out the given obligation in a diligent and sustained ma nner without undue interruption, pause, or delay