definiens: means, with respect to a Licensed Product, any and all activities ( whether before or after Regulatory Approval ) directed to th e marketing, promotion and sale of such Licensed Pr oduct after Regulatory Approval for commercial sale has b een obtained, including pre - launch and post - launch marketing, promoting, marketing research, distribut ing, offering to commercially sell and commercially selling such Licensed Product, importing, exporting or tran sporting such Licensed Product for commercial sale, medical education activities with respect to such Licensed Product, conducting Clinical Trials that are not re quired to obtain or maintain Regulatory Approval for such Lic ensed Product for an indication, which may include epidemiological studies, modeling and pharmacoecono mic studies, post - marketing surveillance studies, investigator sponsored studies and health economics studies and regulatory affairs ( including interact ing with Regulatory Authorities ) with respect to the foregoi ng . When used as a verb, means to e ngage in Commercialization activities