definiens: means trade secrets and confidential and proprietary information, know - how, ideas, information, data, inventions, discoveries, research and development, works, innovations, compositions, formulations, formulas, practices, procedures, processes, methods, schematics, knowledge, data, databases, data collection, technology, techniques, designs, drawings, product configurations, prototypes, models, improvements, proposals, graphics, illustrations, artwork, manuals, industrial designs, correspondence, algorithms, mask works, circuit designs, documents, apparatus, results and strategies, pharmacological, toxicological, non - clinical, pre - clinical and clinicaldata, analytical and quality control data, manufacturing data and descriptions, market data, financial data ordescriptions, reports, descriptions, laboratory notebooks, devices, assays, specifications, physical, chemical andbiological materials and compounds, cost and pricing information, business and marketing plans and proposals, manufacturing techniques, business methods, customer, supplier, distributor and provider lists, and the like, in eachcase, in written, electronic, oral or other tangible or intangible form, whether or not patentable, and all rights thereto