definiens: means, wi th respect to the efforts to be expended by a Party with respect to any objective, those reason able and good faith efforts and resources to accomp lish such objective as a similarly - situated company within th e pharmaceutical industry would normally use to acc omplish a similar objective under similar circumstances, in e ach case taking into account all Relevant Factors i n effect at the time such efforts are to be expended . With respect to any efforts relating to the development, Regulat ory Approval and/or commercialization of a Product, generally in the Territory, such Party will be deemed to have e xercised Commercially Reasonable Efforts if such Party has e xercised those efforts normally used by a similarly -situated company within the pharmaceutical industry, in the relevant country, with respect to a compound, produ ct or product candidate which is of [ * * * ], in each case t aking into account all Relevant Factors in effect a t the time such efforts are to be expended . [ * * * ]