definiens: of a Parry means, with respect to an objective, the reasonable, diligent, good faith efforts of such Party ( including the efforts of its Affiliates, and permitted sublicensees ), of the type to accomplish such objective as a similarly situated ( with respect to size, stage of development, and assets ) biopharmaceutical company would normally use to accomplish a similar objective under similar circumstances, it being understood and agreed that, with respect to efforts to be expended in relation to a Product, including implementation of Development . Manufacturing and Commercialization strategies, sllch efforts shall be substantially equivalent to those efforts and resources that a similarly situated biopharmaceutical company would typically devote to its own internally discovered compound or product, which compound or product is at a similar stage in its development or product life and is of similar market and economic potential as products at a similar stage in its development or product life, taking into account the risks of development, the commercial potential for the Product, its proprietary position and other relevant factors