definiens: means with respect to theperformance of activities under this Agreement by Apellis : reasonable, diligent, good - faithefforts to accomplish such objective as Apellis would normally use ( and which are consistentwith industry standards for companies of comparable size as that of Apellis ) to accomplish asimilar objective under similar circumstances for compounds or products owned by Apellis, orto which it has rights at similar stages in development or product life, and having similarcommercial potential . requires, with respect to a particulartask or activity in making, using, selling, offering for sale, importing, exporting, developing(including seeking regulatory approvals or applicable pricing or reimbursement approvals ) orotherwise commercializing the product, that Apellis : ( i ) promptly assign responsibility for suchtask or activity to specific employee(s ) who are held accountable for progress and monitorsuch progress on an on - going basis ; ( ii ) set and consistently seek to achieve specific andmeaningful objectives for carrying out such task or activity ; and ( iii ) make and implementdecisions and allocate resources designed to advance progress with respect to suchobjectives in accordance with established timelines ; provided however that, to the extent thatthe performance of Apellis ’ obligations hereunder is adversely affected by SFJ ’s failure toperform its obligations hereunder, the impact on Apellis of such performance failure will betaken into account in determining whether Apellis has used its Commercially ReasonableEfforts to perform any such affected obligations