definiens: means all written, printed, video or graphic adve rtising, promotional, educational and communication materials ( other than Collaboration Product labels and package inserts ) for marketing, advertising and promotion of the Collabo ration Products, including, without limitation, cop yrights in any such materials and all designs, industrial desi gns, design patents, design registrations, and desi gn patent applications developed in connection with such mate rials, for use by ( a ) a sales representative or ( b ) advertisements, web sites or direct mail pieces . Fo r clarity, it is understood and agreed that Promoti onal Materials shall not include corporate communication s and general marketing or advertising by a Party o r its Affiliate ; provided, however, that to the extent th at such corporate communications or general marketi ng or advertising include or reference a Collaboration Pr oduct or related disease state and do not make any actual or implied claims, then such corporate communications or general marketing or advertising shall be govern ed by the provisions of Section 9.2