definiens: shall mean : ( i ) the gross amount billed or invoiced, or if no such bill or invoice is issued the amount received, whichever is greatest, by Company and its Affiliates and Sublicensees for or on account of Sales of Products and Processes ; ( ii ) less the following amounts : ( A ) to the extent separately stated on the bill or invo ice, actually paid by Company and its Affiliates in effecting such Sale : 1 . amounts repaid or credited by reason of rejection o r return of applicable Products or Processes ; 2 . reasonable and customary trade, quantity or cash re bates or discounts to the extent allowed and taken ; 3 . amounts for outbound transportation, insurance, han dling and shipping, but only to the extent separately invoiced in a manner that clearly specifies the charges applicable to the app licable Products ; and 4 . taxes, customs duties and other governmental charge s levied on or measured by Sales of Products or Processes, to the extent separately invoiced, wheth er paid by or on behalf of Company so long as Company ’s price is reduced thereby, but not franchi se or income taxes of any kind whatsoever