definiens: means all Costs incurred by [COMPANY] and its Aﬃliates during the Term in connectionwith Commercialization activities undertaken hereunder in a manner consistent with the applicable United States BrandPlan, including without limitation, ( i ) selling expenses, or other direct and indirect costs and expenses associated withmarketing of the Product for Commercialization in the Field in the United States, including Sales Force Costs calculated inaccordance with Section 8.6.6 ( Calculation of Sales Force Costs ) ; ( ii ) costs for preparing and reproducing Detailing aids, Product promotional materials and other promotional materials, costs of professional education, product related publicrelations, relationships with opinion leaders and professional societies, market research ( before and after RegulatoryApproval for the Product in the United States, but excluding research relating to product naming ), healthcare economicsstudies and other similar activities directly related to the Product ; and ( iii ) the cost of activities related to obtaining marketaccess, reimbursement from payers, costs of sales and marketing data, costs associated with training of the salesrepresentatives incurred in accordance with Section 5.3 ( Training ), sales meetings, samples, sales call reporting, work onmanaged care accounts, costs related to customer service and other sales and customer service - related expenses ; in eachcase ( ( i ) through ( iii ) ) to the extent [ * * * ] . Such costs may also include actual out - of - pocket costs for outside services andexpenses ( e.g., consultants, agency fees, meeting costs, etc . )