definiens: shan mean, with respect to a particular Licensed Product in the Otic Sub - Field or Sinus Sub - Field, ~ny territory in the world ( other than Asia ) where [COMPANY] ( itself or through its Affiliates or allowed Marketing Partners ) is not committing saJe~ and marketing resour(,;~s reasonably sufficient for the promotion, marketing and sales of such Licensed Product in such Sub - Field . For such purpo:,~s : [COMPANY] ' : : ; wJluuitmcnt of such resources and personal shall be deemed not to be if at such time [COMPANY] has not committed al l ~ i : lst the number and level of promotional effort of sales representatives devoted to promoting and selling such Lkensed Product as other pharmaceutical companies of similar size commit to their pharmaceutical products with similar market potentia ) . financial value, and number of potential prescribing physicians in such teJTitory