definiens: means, with respect to a Party ’s obligations under this Agreement to research, develop or commercialize a Collaboration Compound or Licensed Product, the carrying out of its obligations in a sustained manner using a level of efforts in good faith consistent with the reasonable practices of pharmaceutical companies with comparable size and business activities of the respective Party, and the ex ercise of prudent scientific and business judgment for the, development and commercialization of a pharmaceutical product having similar market potential as a Product at a similar stage of its product life, taking into account all relevant matters such as the prospects of or actual establishment of the Product in the marketplace, the competitiveness of the marketplace, the proprietary position of the Product, the regulatory status involved, the pricing and launching strategy and the relative safety and e fficacy of the Product ( but without consideration of payments under this Agreement ) . Commercially Reasonable Efforts requires that the Party : ( a ) promptly assign responsibility for such obligations or tasks to specific employee(s ) who are held accountable for progress and monitor such progress on an on -going basis, ( b ) set and consistently seek to achieve specific and meaningful objectives for carrying out such obligations, and ( c ) consistently make and implement decisions and allocate resources designed to advance progress with respect to such objectives