definiens: means all amounts, less Deductible Expenses, recei ved by Licensee, Affiliates, and Sublicensees from the sale or other distribution ( w hether commercial or not ) of Licensed Products . Any non - cash consideration received by Licensee for the sal e or other distribution of Licensed Products or the licensing of Licensed Patent Rights will be converted to a cash value based on the fair market value or a value mut ually agreed upon . Sales of Licensed Products between or among Licensee, its Affiliates or its Sublicensees shall be excluded from the computation of Net Revenues . Furt her, transfers of reasonable quantities of Licensed Product by Licensee, any of its Affiliates or its Sublicens ee to a third party that is not a Sublicensee for u se in the development of such Licensed Product ( and not for r esale ) and transfers of industry standard quantitie s of Licensed Product for promotional purposes shall not be deemed a sale of such Licensed Product that giv es rise to Net Revenues for purposes of this definition