definiens: means, ( a ) with respect to the efforts to be expended by any Party with respect toany objective, such reasonable, diligent, and good faith efforts as such Party would normally use to accomplish a similarobjective under similar circumstances, and ( b ) with respect to any objective relating to Development or Commercialization ofa Licensed Product by [COMPANY], the application by [COMPANY] of diligent efforts and resources to fulfill the obligation in issue whereit is commercially viable to do so, consistent with the usual practice followed by [COMPANY] for a product at a similar stage in itsproduct life as the Licensed Product and having profit potential and strategic value comparable to that of the Licensed Product, taking into account, without limitation, scientific, development, technical, commercial and regulatoryfactors, target product profiles, product labeling, past performance, the regulatory environment and competitive marketconditions in the therapeutic area, safety and efficacy of a subject product, the strength of its proprietary position and suchother factors as [COMPANY] may reasonably consider, all based on conditions then prevailing . Commercially Reasonable Effortswill not mean that [COMPANY] commits that it will actually accomplish the applicable task