definiens: means, collectively : ( a ) inventions and discoveries ( whether or not patentable and whether or not reduced to practice ), improvements thereto, and Patents ; ( b ) trade names, trade dress, trademarks, service marks, assumed names, business names, product names, slogans, logos, internet domain names and URLs, including any cornmon law rights, all registrations and applications therefor, toll free numbers and the goodwill associated with all of the foregoing, worldwide ; ( c ) copyrightable works, including, but not limited to, all product inserts, advertising, labeling and packaging, all rights in copyrights, including copyrights, and other rights of authorship and exploitation ( including those in computer software ), and all registrations, applications and renewals in connection therewith ; ( d ) trade secrets and confidential business and technical information ; ( e ) websites and webpages and related items, and all intellectual property and proprietary rights incorporated therein ; and ( f ) other intellectual property and proprietary rights, including rights of publicity, privacy, moral rights and rights of attribution