definiens: shall mean the total annual marketing budget for the Product, as approved annually by the Management Steering Committee, which sets forth all marketing expenses, including, without limitation, PCP - directed speaker and medical education programs, PCP advisory boards, Promotional Materials, clinical publications, samples, coupons, and, to the extent approved by the Management Steering Committee, Phase 11Th trials and Phase N trials . The Marketing Budget will include certain items that will be used both in ( a ) PCP­directed marketing activities performed by the Parties, and ( b ) Specialist - directed marketing activities performed by [COMPANY] . Therefore, the Marketing Budget will contain PCP and Specialist sections . Promotion Materials used exclusively for Specialists are not included in the Marketing Budget, except for speakers ' training . The Marketing Budget for Year 1 shall be approved in final form by the Management Steering Committee within thirty ( 30 ) days of the Effective Date based on the initial draft of the Marketing Budget attached hereto as Exhibit A