definiens: or as used in this Agreement s hall mean, with respect to a drug product, the acti vity undertaken by a sales representative during a sales call on physicians in their offices, at hospitals or at other locations, including at hospital displays ( excludin g medical convention exhibits and displays and othe r forms of communication not involving face - to - face contact by a sales representative and a physician ), of descri bing the FDA- Appendix G1 – Page 1 approved indicated uses, safety, effectiveness, con traindications, side effects, warnings and other re levant characteristics of such drug product, in a fair and balanced manner consistent with the requirements o f the Food Drug Cosmetic Act, as amended, and regulations prom ulgated thereunder from time to time, and using, as necessary or desirable, the applicable promotional materials for the drug product, in an effort to inc rease physician prescribing preferences of the drug produ ct for its FDA - approved indicated uses