definiens: shall mean a paymenl to COMPANY or AH - ILIA IE from a SLHLlCENSEE due upon achievement of an agreed upon lechnical, business, or regulatory miles[One pertaining to the research, developme.nt or cOlllmercialization of J.TCENSED PRODUCTS . J\lustrativc examples of such milestones indude, but are not limited to : delivery of a sample LICENSED PRODUCT customized to the requirements of the SUBLICEKSDE and obtaining regulatory approval for a LICEI\SED PRODUCT . Payments received by COMPAKY for the purchase or sale of equity in COMPANY at a price up to and including the FAIR \IIARKET VALUE are excluded from this definition . The amount of such payment which exceeds the fAIR MARKET VALUE is included in this definition . Dona fide RESEARCH SUPPORT PA YMENTS are excluded from lhi ! ' . definitioll . Bona fide payments t, o COMPANY or APFIT JATES from a SLBLICENSEE for rights other than those licensed hereunder arc excluded from this definition