definiens: Detailing " shall mean, with respect to a Collaboration Product, the communication by a Sales Representative to a member of the Target Audience ( a ) involving face - to - face contact, ( b ) describing in a fair and balanced manner the Regulatory Authority - approved indicated uses and other relevant characteristics of such Collaboration Product, ( c ) using the Promotional Materials in an effort to increase the Target Audience prescribing and/or hospital ordering preferences of a Collaboration Product for its R ~ gulatory Authority - approved indicated uses, and ( d ) made at the Target Audience men : tber 's office, in a hospital or other place where the Target Audience member nonnally issues prescriptions where the principal objective is to place an emphasis, either primary or secondary, on a Collaboration Product and not simply to discuss a Collaboration Product with a member of the Target Audience . For the avoidance of doubt, discussions at conventions, congresses and meetings of key opinion leaders organized by a Party shall not constitute or