definiens: means those diligent efforts and resources, with respect to a particularParty, at the relevant point in time, that are comparable to those generally used by that Party, in good faith, in the exercise ofits reasonable and prudent scientific and business judgment relating to other prescription pharmaceutical products owned orlicensed by it or to which it has exclusive rights, which have market potential and are at a stage of development or product lifesimilar to the Product, taking into account measures of relative safety and efficacy, product profile, the competitiveness of themarketplace, the proprietary CONFIDENTIAL position of the compound or product, the regulatory structure involved, the relative profitability of the products, and otherrelevant factors, including without limitation comparative technical, legal, scientific, and/or medical factors . SuchCommercially Reasonable Efforts shall include, without limitation, comparable efforts with respect to ( i ) promptly assigningresponsibility for development and commercialization activities to specific employees who are held accountable for progressand monitoring such progress on an on - going basis, ( ii ) setting and consistently seeking to achieve specific and meaningfulobjectives and timelines for carrying out such development and commercialization activities, ( iii ) consistently making andimplementing decisions and allocating resources designed to advance progress with respect to such objectives and timelines, and ( iv ) employing compensation systems for its employees working with the Product that are similar to the compensationsystems the applicable Party applies with respect to its other programs with products of similar potential