definiens: means all information, in whatever form or manner presented, which : ( a ) relates to adisclosing Party ’s business or business plans, including but not limited to suppliers, customers, prospectivecustomers, contractors, clinical data, the content and format of various clinical and medical databases, utilizationdata, cost and pricing data, disease management data, software products, programming techniques, data warehouseand methodologies, know - how, trade secrets, technical and non - technical materials, products, specifications, processes, sales and marketing plans and strategies, designs, and any discussions and proceedings relating to anyof the foregoing ; ( b ) is disclosed pursuant to this Agreement or any Product Addendum ; and ( c ) ( i ) is disclosed inwriting, electronically, or visually and is marked or stamped to indicate its confidential nature or is otherwiseidentified as confidential by the disclosing Party at the time of such disclosure ; ( ii ) is disclosed orally and isidentified as confidential by the disclosing Party at the time of such disclosure and is confirmed in writing withinfourteen ( 14 ) calendar days after such disclosure ; or ( iii ) is information, however disclosed, which shouldndreasonably be considered to be confidential