definiens: or means, with respect to a Product, the communication by a Sales Representative during aSales Call ( a ) involving face - to - face contact, ( b ) describing in a fair and balanced manner the FDA - approved uses and otherrelevant characteristics of such Product, ( c ) using the Promotional Materials in an effort to increase the prescribing and / orhospital ordering preferences of a Product for its FDA - approved uses in a manner consistent with this Agreement, and ( d ) madeat such medical professional ’s office, in a hospital, skilled nursing facility, assisted living facility, at marketing meetingssponsored by a Party for the Product or other appropriate venues conducive to pharmaceutical product informationalcommunication where the principal objective is to place an emphasis on a Product with such medical professional . Detailsshall be measured by each Party ’s internal recording of such activity ; provided that such measurement shall be on the samebasis as the recording Party ’s measurement for its Sales Representatives ’ detailing of such recording Party ’s other products, consistently applied throughout the Term . If a Party has no other marketed products, subject to Section 5.10(d)(ii ), it willestablish a basis of internal recording of Details that is reasonable as a basis for recording Details . For the avoidance of doubt, discussions at conventions or other meetings not specifically sponsored by a Party for a Product shall not constitute or