definiens: . COl11mcrciJlly RC(lsonable Efforts shClIl mean, with respect to a product and a Part'y, the carrying oul " by such Party of obligations with respect to the product in a commercially reasonable and diligent manner . lIsing efforts not Jess than the efforts such Party devotes to a product of similar market potential, profit potential and stf < ltegic value, at a similar stnge of its product life and based on conditions then prevailing including the safety and efficacy of the compound or product, the cost to Develop, Manufacture and Com mercial ize the product, the risks inherent in the Development, Manu factmc and Commercial ization of the product, the competitiveness of the marketplace, the proprietary position of the compound or product, the likelihood of obtaining Regulatory Approval for the product . the potential economi~ return from the product : LInd other te ~ hllical, legal . scientific, medical or commercial factors that such P<:Il·ty deems in good faith to be relevant