definiens: means, with respect to a Party ’s obligations under this Agreement, includingto Develop or Commercialize the Product, those efforts and resources consistent with the usual practices of such Party inpursuing the development or commercialization of its own pharmaceutical products that are of similar market potential assuch Product, taking into account all relevant factors including product labeling or anticipated labeling, present and futuremarket potential, past performance of such Product and such Party ’s other pharmaceutical products that are of similar marketpotential, financial return, medical and clinical considerations, present and future regulatory environment and competitivemarket conditions, all as measured by the facts and circumstances at the time such efforts are due . Without limiting theforegoing, Commercially Reasonable Efforts requires, with respect to * * CERTAIN INFORMATION IN THIS EXHIBIT HAS BEEN OMITTED AND WILL BE FILED SEPARATELYWITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO A CONFIDENTIAL TREATMENTREQUEST