definiens: shall mean activities conducted in accordance with a Plan that are designed to ensure and/or improve app ropriate medical use of, conduct medical education of, and/or further research regarding, Licensed Products sold in the Territory, including by way of example : ( a ) activities of medical scientific liaisons who, among their other functions may ( i ) conduct service based medical act ivities including providing input and assistance with consu ltancy meetings, recommend investigators for clinic al trials and provide input in the design of such trials and other research related activities, and ( ii ) deliver non - promotional communications and conduct non - promotio nal activities including presenting new clinical tr ial and other scientific information ; ( b ) grants to support continuing medical education, symposia, and/or res earch related to a Licensed Product ( excluding Developmen t activities ) ; ( c ) development, publication and dissemination of publications relating to Licensed Products, as well as medical information services p rovided in response to inquiries communicated via the sales re presentatives or otherwise received by a Party and/ or its Affiliates ; ( d ) the support of Non - Approval Trials ; and ( e ) establishment and implementation of risk, evaluation and mitigation and strategies ( REMS )