definiens: means with respect to a Party, the use of diligent, good faith efforts and resources, in an active and ongoing program, as normally used by such Party for a product discovered or identified internally or in -licensed from a Third Party that is important to such Party ’s overall strategy or objectives, which product is at a similar stage in its development or product life and is of similar market potential and intellectual property protection but in the event such Party is Zai, not conside ring the obligations ( including financial ) to Deciphera or the rights of Deciphera hereunder ; provided, however, that in no event shall such efforts and resources be less than those a similarly situated biopharmaceutical company would apply to the developm ent, manufacture, or commercialization of a similarly situated product . Commercially Reasonable Efforts requires that a Party, at a minimum, ( i ) assign responsibility for such obligations to qualified employees, ( ii ) set annual goals and objectives for car rying out such obligations, and ( iii ) allocate adequate resources designed to meet such goals and objectives, in each case, in order to Develop and Commercialize the Licensed Product as an active and ongoing program, and obtain Regulatory Approval for the Licensed Product in the Territory in an expeditious manner and then exercise such efforts towards Commercialization