definiens: means the [ * ] costs that are [ * ] the sales and marketing of a Co - Promotion Product inthe U.S., including : ( a ) activities directed to the advertising and marketing of a Co - Promotion Product ; ( b ) professionaleducation ( to the extent not performed by sales representatives ), including launch meetings ; ( c ) costs of advertising, 13 [ * ] = Certain confidential information contained in this document, marked by brackets, has been omitted and filedseparately with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Exchange Act of 1934,as amended.public relations and medical education agencies ; ( d ) peer - to - peer activities, such as continuing medical education, grandrounds, and lunch and dinner meetings ; ( e ) speaker programs, including the training of such speakers ; ( f ) grants to supportcontinuing medical education or research ( excluding Clinical Costs ) ; ( g ) development, publication and dissemination ofpublications relating to a Co - Promotion Product ; ( h ) developing, obtaining and providing training packages of a Co - Promotion Product, promotional literature, promotional materials and other selling materials ; ( i ) developing and performingmarket research ; ( j ) conducting symposia and opinion leader development activities ; ( k ) development reimbursementprograms ; ( l ) developing information and data specifically intended for national accounts, managed care organizations andgroup purchasing organizations ; ( m ) [ * ] incurred in connection with [ * ], to the extent provided therein ; ( n ) direct expensesrelating to selling by non - Affiliate Third Parties ; ( o ) costs of transporting, housing and maintaining sales representatives fortraining ; ( p ) conducting Phase IIIb Clinical Trials and Phase IV Clinical Trials, and clinical trials performed for marketingpurposes and post - marketing surveillance activities ; ( q ) administration, operation and maintenance of the sales force thatpromotes a Co - Promotion Product in the U.S., sales bulletins and other communications, sales meetings, specialty sales forces, consultants, call reporting and other monitoring / tracking costs, district and regional sales management, home office personnelwho support the sales force ; and ( r ) costs associated with Medical Education Activities, and other ancillary services to theforegoing ( to the extent not otherwise falling within subsections ( a ) through ( r ) . Sales and Marketing Costs shall include costsof such activities that are undertaken at any time during the term of this Agreement ( including prior to the initial RegulatoryApproval of a Co - Promotion Product in the U.S. )