definiens: means all cash payments, the fair market cash value of any equity consideration ( less anyamounts paid for such equity consideration ), and forgivable loans ( to the extent actually forgiven ) received by Licensee, itsAffiliates, or Sublicensees from a Third Party in consideration for the grant of a sublicense under the ADVENTRX Technology, including any upfront payments, license maintenance fees, milestone payments or the like . Sublicense Revenue will notinclude : ( a ) in the event that Licensee collaborates on research and/or development with such a Sublicensee after the effectivedate of the sublicense agreement, amounts paid by such Sublicensee as bona fide reimbursement for research and developmentcosts ( not to exceed fully - allocated costs plus thirty percent ( 30 % ) ) incurred after the date of such agreement ; ( b ) bona fide, non - forgivable loans ( and forgivable loans unless and until forgiven ) ; and ( c ) running royalties ( including any amounts paidbased upon sales of a Product )