definiens: means each Law applicable to privacy, integrity, availability or security of Personal Data such as the bre ach, retention, security, protection, disposal, international transfer or other Processing of Personal Data, by the Company, including, as applicable, ( a ) the EU Data Protection Directive 95/46 / EC, the EU General Data Protection Regulation 2016/679, the EU e - Privacy Directive 2002/58 / EC as amended by Directive 2009/136 / EC or further amended or replaced from time to time, and any relevant national implementing legislation, and any substantially similar local legislation, ( b ) Laws regarding the Processing of Personal Data in direct marketing, e -mails, text messages or telemarketing, ( c ) Laws regarding the secure disposal of records containing Personal Data, ( d ) Laws regarding international data transfers and/or on -soil requirements of Personal Data, ( e ) Laws r egarding incident reporting and data breach notification requirements with respect to Personal Data, ( f ) the Payment Card Industry Data Security Standard, ( g ) the California Consumer Privacy Act of 2018, ( h ) Laws regarding unfair or deceptive practices wit h respect to the Processing of Personal Data ; ( i ) state consumer protection Laws with respect to the Processing of Personal Data, and ( j ) HIPAA and any similar state Laws related to the privacy and security of health information