definiens: means ( i ) with respect to the efforts to be expended by any Person - with respect to any objective - reasonable, diligent, good faith efforts to accomplish such objective as such Person would use or has used in the ordinary course of business to accomplish a similar objective under similar circumstances for its own business and ( ii ) with respect to the efforts to be expended by any Person with respect to research, development, manufacture, supply, installation, service, support, and commercialization of a 70f48 product, efforts and resources normally used or which have been used by such Person with respect to a medical device product owned by such Person which is of similar market potential at a similar stage in the development or life of such product, taking into account issues of safety, efficacy, product profile, the competitiveness of the marketplace, the proprietary position of the product, the regulatory structure involved, profitability of the product and other relevant commercial factors . For clarity, the reasonableness of [COMPANY] 's efforts in performing development, manufacture, and supply for [COMPANY] shall be assessed under ( i ) and ( ii ) above as if [COMPANY] was performing development for itself and its own product ; and the [COMPANY] Products shall be deemed to be of similar market potential and profitability as CyberKnife Systems for purposes of the foregoing