definiens: means any and all informationpertaining to the business, products, services, or technology of a party hereto, or any third party on whose behalf thatparty holds such information in confidence, that is disclosed by that party ( the ) or its agents toanother party ( the ) or its agents, and ( i ) is identified as Confidential Information under any provision of thisAgreement ; ( ii ) is clearly labeled or otherwise identified in writing as confidential ; ( iii ) is identified orally as confidentialat the time of disclosure with written confirmation within fifteen days thereafter ; or ( iv ) would be apparent to areasonable person, familiar with the Disclosing Party 's business and the industry in which it operates, to be of aconfidential or proprietary nature the maintenance of which is important to the Disclosing Party . ConfidentialInformation shall include, but not be limited to, information considered under either theExisting NDA or the Pilot Agreement, financial information, business plans, marketing strategies, research anddevelopment activities, trade secrets, computer programs and codes, software design, network topology and securitymeasures, claims processing rules and procedures, data relating to customers and customer transactions, pricinginformation, the terms of this Agreement ( except to the extent that such terms must be disclosed by Athena or theAHS Entities in a filing with the Securities and Exchange Commission of the United States or similar entity in anotherjurisdiction ), and information relating to the discussion or negotiation of any agreement or other relationship betweenany of the parties hereto