definiens: means a Commercialization plan, to be updated fro m time to time, the first of which shall be provided in writing to [COMPANY] at least [ * * * ] months before the estima ted Completion of the first Registration Trial, and whi ch shall include : [ * * * ] 1.24 means with respect to the efforts to be expended by a Party with respect to any objective under this Agreement, reasonable, good faith efforts to accomplish such objective as such Party would normally use to accomplish a simil ar objective of such Party under similar circumstan ces, it being understood and agreed that with respect to th e Commercialization of a Licensed Compound and Prod ucts, such efforts shall be similar to those efforts and resources commonly used by pharmaceutical or biopha rmaceutical companies, as applicable, of comparable size and re sources to such Party for a similar biological or p harmaceutical product owned by it or to which it has rights, whic h product is at a similar stage in its development or product life and is of similar market potential taking into acco unt efficacy, safety, approved labeling, the compet itiveness of alternative products in the marketplace, the patent and other proprietary position of the product, and the likelihood of Regulatory Approval given the regulatory structu re involved