definiens: means the [ * ] costs that are [ * ] the sales, marketing and education relating to aCo - Developed Product in the U.S., including : ( a ) activities directed to the advertising and marketing of such Product;(b ) professional education ( to the extent not performed by sales representatives ), including launch meetings ; ( c ) costsof advertising, public relations and medical education agencies ; ( d ) peer - to - peer activities, such as continuing medicaleducation, grand rounds, and lunch and dinner meetings ; ( e ) speaker programs, including the training of suchspeakers ; ( f ) grants to support continuing medical education or research ( excluding Clinical Costs ) ; ( g ) development, publication and dissemination of publications relating to such Product ; ( h ) developing, obtaining and providing trainingpackages of such Product, promotional literature, promotional materials and other selling materials ; ( i ) developing andperforming market research ; ( j ) conducting symposia and opinion leader development activities ; ( k ) developmentreimbursement programs ; ( l ) developing information and data specifically intended for national accounts, managedcare organizations and group purchasing organizations ; ( m ) [ * ] incurred in connection with [ * ], to the extent providedtherein ; ( n ) direct expenses relating to selling by non - Affiliate Third Parties ; ( o ) costs of transporting, housing andmaintaining sales representatives for training ; ( p ) conducting Phase IIIB Clinical Trials and/or Phase IV Clinical Trials;(q ) administration, operation and maintenance of the sales force that promotes such Product in the U.S., salesbulletins and other communications, sales meetings, specialty sales forces, consultants, call reporting and othermonitoring / tracking costs, district and regional sales management, home office personnel who support the salesforce ; and ( r ) costs associated with Medical Education Activities, and other ancillary services to the foregoing ( to theextent not otherwise falling within subsections 1.14(a ) through ( q ) . Commercial Costs shall include costs of suchactivities that are undertaken at any time during the term of this Agreement ( including prior to the initial RegulatoryApproval of such Product in the U.S. )