definiens: means the carrying out by a LICENSOR, ALZA, or any Affiliate thereofobligations or activities as specified herein and exerting overall a level of effort no less than consistent with the level ofeffort that such Party, or if an obligation or activity is performed by ALZA, or ALZA customarily devotes tocorresponding activities, with respect to a pharmaceutical product or products of similar market potential, profit potentialor strategic value, based on conditions then prevailing . Without limiting the foregoing, Transitional CommerciallyReasonable Efforts requires that a Party : ( i ) timely assign responsibility for such activities to specific employees, contractors, agents or Affiliates, as applicable, who are held accountable for progress with respect to such activities,(ii ) monitor such progress on an on - going basis, ( iii ) set and seek to achieve objectives and timelines for carrying outsuch activities, and ( iv ) allocate resources reasonably designed to advance progress with respect to such objectives andtimelines