definiens: [ [ means : for [COMPANY], efforts and resources comparable to those that would be employed by [COMPANY] to manufadure a product owned by [COMPANY] that would have similar market potential at a shnHar stag4 . : in the product life cycle as the Product ; and for [COMPANY], efforts and resources comparable to those that would be employed with respect to the highest revenue producing biophannace utiud product manufactured by [COMPANY] ( or any of it Affiliates ) for itself or its Affiliates or any Third Party anywhere in the world, but in any event, no less than dedicating the highest level of skill, care, efforts and resources to the Commercial Production of the Product, including ~neeting the deadlines and milestones herein, and, except as otherwise provided for herdn, dedkating the highest priority to obtaining FDA Approval and Commercial Production of the Pmd.uct . J 1.17 means [COMPANY] Confidential Information and/or [COMPANY] Confidential Information, as the context requires