definiens: means, with respect to either Party, efforts that are consistent with the type and scope of efforts that a company within the biopharmaceutical industry similarl y situated to, as applicable, [COMPANY] ( in the case of [COMPANY] ’ obligations hereunder ) or the [COMPANY] Health Unit ( in the case of NHSc ’s obligations hereunder ) would devote to a compound or product of similar type, launch timing, risk profile and profit pote ntial as the applicable Compound or Product, but in no event less than the type and scope of efforts that [COMPANY] and its Affiliates or the [COMPANY] Health Unit, as applicable, would devote to any of its other compounds or products of similar type, launch ti ming, risk profile and profit potential as the applicable Compound or Product, but without taking into account any Competing Products being developed or commercialized by or on behalf of [COMPANY] or NHSc or their Affiliates or licensees or sublicensees, as applicable . Without limiting the foregoing, in relation to Commercialization activities, Commercially Reasonable Efforts shall be determined on a country -by - country basis