definiens: means, with respect to the objective that is the subject of such efforts, such reasonable, good faith efforts and resources as a Party would normally use to accomplish a similarobjective under similar circumstances, it being understood and agreed that, with respect to Development orCommercialization of a Licensed Product by Licensee, such efforts shall be similar to those efforts andresources consistent with [ * * * ] that are of similar market potential as such Licensed Product, taking intoaccount its safety and efficacy, its cost to develop, the competitiveness of alternative products and thenature and extent of market exclusivity ( including Patent coverage and regulatory exclusivity ), the likelihoodof obtaining regulatory approval, including the expected or actual Product Labeling, its expected or actualpricing, reimbursement and formulary status, its expected or actual profitability, including the amounts ofmarketing and promotional expenditures with respect to such Licensed Product, the likelihood, timing orexistence of Generic Products and all other relevant factors with respect to such market