definiens: means all information which is Controlled and relates to the pricing, reimbursement, marketing, promotion and selling of the Product including but not limited to ( i ) commercialization plans, strategic andimplementation ; and ( ii ) pharmaco - economic studies justifying pricing ; and ( iii ) analysis of competitive products andenvironment including market research reports ; and ( iv ) product positioning strategies ( including unique selling propositionand understanding of competitors ' positioning strategies ) and promotional strategies ( including Promotional Materials ) ; and(v ) Pricing Approval submissions and the content of bids for tenders ; and ( vi ) virtual product and clinical supportapproaches and techniques via web page ; and ( vii ) medical education strategies ; and ( viii ) strategies used for buildingrelationships with health insurance and managed care entities ; and ( ix ) analysis of market sales and prescription data ; ( x)terms of contractual arrangements with purchasers ; and ( xi ) customer lists