definiens: means any and all of t he following intellectual property rights owned by or licensed to Seller and used exclusively in connection with or r easonably necessary to the conduct of the Business : all ( i ) Patents ; ( ii ) Know - how ; ( iii ) copyrights, copyr ight registrations, applications therefor and renew al rights therefor ; ( iv ) trademarks, service marks, brand nam es, trade names, trade dress, logos, common law tra demarks and service marks, and trademark and service xxxx r egistrations, licenses, renewals and applications t herefor ( excluding the [COMPANY] trade names, trademarks an d logos ) ; and ( v ) software, data, covenants not to assert and trade secrets, and in each case all documentation a ssociated therewith ; including those items identifi ed in Section 6.07(a ) of the Seller Disclosure Schedule