definiens: " shall mean the perfonllanct : of obligations or ta ~ ks m II mlUlneT cornlSltnt with the reasonable practices of companies in the biophalTllactutiCllI industry having similar financial resoorct!i for the Devclopmem or Commercialization ( 115 applicable ) of a product havmg similar technical and regulalory factors and similar market potential, profit potential and strategic value, and that is at II SImilar slllge m its Developmc : m or product life cycle all the LICensed Product . in elll : lt ense bMed on conditions ! hen ~va llmg and .... Ithout regard to lilly competitive internal prog1tiIl of LiCCll<;ee . Diligent Effons requITes thDt the Party, CONF'IDEN11AL ' _, 0 <,, " ( a ) promptly assign responsibility for such obligations 10 specifi < : employees who are held al : COuntoble for progress : md monitoring 50ch progress on an ongoing basis . ( b ) set and oonsistently seck to a<:hieve specific and meaningful objectives for carrying out soch obligations