definiens: means with respect to the efforts to be expended by ASLAN underthis Agreement, active and diligent efforts and resources to develop and commercialize Products, and to obtain theoptimum commercial return for such Products throughout the world consistent with the exercise of prudent scientificand business judgment, as are typically applied by ASLAN ( and in any event not less than are typically applied bybiotechnology and/or pharmaceutical companies that are similar in size and financial resources as ASLAN ) whenactively and diligently pursuing development or commercialization of its other similarly important innovativepharmaceutical products of comparable commercial potential, taking into account all relevant factors including, asapplicable, stage of development, efficacy and safety relative to competitive products in the marketplace, actual oranticipated governmental approved labeling, the nature and extent of market exclusivity ( including patent coverageand regulatory exclusivity ), cost and likelihood of obtaining Marketing Approval in major markets, and actual orprojected profitability, but not taking into account ( a ) any other pharmaceutical product such Party is then researching, developing or commercializing, alone or with one or more collaborators, or ( b ) any payments required to be made tothe other Party hereunder . ASLAN shall perform its obligations under this Agreement with respect to 3CONFIDENTIAL – EXECUTION VERSION development and commercialization of Products solely in the best interests of maximizing the success of suchProducts, and not in the present or future interest of other products of ASLAN or its Affiliates other than Products