definiens: [ [ AL TRE'->'T\lL'Commercially Reasonable Efforts reasonable practices of ( i ) in the case of [COMPANY] : a company in the pl·escription pharmaceutical industry comparable in size and operations to [COMPANY], or ( ii ) in the case of lv determined, in eueh cuse, based upon conditions then pl - evailing,~rovided, however, that with I·egurd to [COMPANY] only elT.orts customary for the development and commercialization of compounds at a similar stage in its development or product life and of similar market potential, taking lllto account efficacy, safety, labeling ( 01Oducts ), the competitiveness of alternative products in the marketplace, the patent and other proprietary position of the product, the likelihood of marketing approval given the regulatory structure involved, the profitabilitv of the product, altemative products in the pipeline of I3ayel ', and other relevant factOl, that Commercially Reasonable Efforts requires that the Party in accordance with its standard pmctices § sign responsibilities for the performance of its obligations to specific employee(s ) ] 1.20 and, ' .vith cOl'Contmlled ", means, with respect to a Patty and any Patent, Know - l-!ov, ·, or other intellectual propCrly right, the ability to grant the other Party access, a license, a sublicense Ol " the right to usc ( as applicable ) such Patent, Know-]--[Q\v, or intellectual property dght as provided in this Agr·eement without violating the terms of any license granted by, or agreement 01 ' othel · arrangemellt with, any Third Pal·ty