definiens: means : ( a ) with respect to the efforts to be expe nded by a Party with respect to any objective, such reasonable, dil igent, and good faith efforts as such Party would normally use to accomplish a similar objective unde r similar circumstances ; and ( b ) with respect to an y objective relating to Development or Commercializat ion of the Product by a Party, the application by s uch Party, consistent with the exercise of its prudent scientific and business judgment, of diligent effor ts and resources to fulfill the obligation in issue, consi stent with the level of efforts such Party would de vote to a product at a similar stage in its product life as t he Product and having profit potential and strategi c value comparable to that of the Product, taking into acco unt, without limitation, commercial, legal and regulatory factors, target product profiles, produc t labeling, past performance, the regulatory enviro nment and competitive market conditions in the therapeuti c area, safety and efficacy of the Product, the str ength of its proprietary position and such other factors as such Party may reasonably consider, all based on conditions then prevailing . For clarity, Commercial ly Reasonable Efforts will not mean that a Party guarantees that it will actually accomplish the app licable task or objective