definiens: means the Internal Expenses and External Expenses incurred by a Party directly orreasonably allocable to activities designed to ensure or improve appropriate medical use of, conduct medicaleducation of, or further research regarding, a Product, including ( i ) activities of medical scientific liaisons ; ( ii)service - based medical activities including providing input and assistance with consultancy meetings andadvisory board meetings, recommending investigators for clinical trials and providing input in the design of suchtrials and other research related activities, delivering non - promotional communications and conducting non - promotional activities including responding to unsolicited inquiries of medical professionals, presenting newclinical trial and other scientific information, conducting health economic studies, exhibiting and presenting atseminars and conventions, conducting speakers programs, conducting appropriate activities involving opinionleaders, providing disease education to health care professionals and consumers and establishing clinicalconsumer and patient registries ; ( iii ) grants to support continuing medical education, symposia, or Third Partyresearch related to a Product ; ( iv ) development, publication and dissemination of publications relating to aProduct, and ( v ) medical information services provided in response to inquiries communicated via salesrepresentatives or received by letter, phone call, or email