definiens: of a Party means, with respect to an objective, the reasonable, diligent, good faith efforts of a Party, ( including the efforts of its Affiliates, and sublicensees ) of the type to accomplish such objectiveas a similarly situated ( with respect to size, stage of development, and assets ) biotechnology or pharmaceutical company, asthe case may be, would normally use to accomplish a similar objective under similar circumstances, it being understood andagreed that, with respect to efforts to be expended in relation to a product ( including implementation of Development andCommercialization strategies to support the pursuit of multiple Indications in accordance with Exhibit C ), such efforts shall besubstantially equivalent to those efforts and resources that a similarly situated biotechnology or pharmaceutical company, asthe case may be, would typically devote to its own internally discovered compound or product, which compound or product isat a similar stage in its Development or product life and is of similar market and economic potential as products expected toresult from the Licensed Compounds at a similar stage in their Development or product life, taking into account the risks ofdevelopment, the commercial potential for the Product, its proprietary position and other relevant factors