definiens: or means any and all activities ( whether before or after RegulatoryApproval ) directed to the commercialization of the Licensed Product in the Field in the applicable country in theTerritory, including pre - launch and post - launch marketing, Promoting, distributing ( including importing, exporting, transporting, customs clearance, warehousing, invoicing, handling and delivering the Licensed Product to customers),offering to sell and selling, sales force efforts, detailing, advertising, marketing, sales and distribution, pricing, contracting managed markets and medical affairs, including publications, medical education, medical information, clinical science liaison activities, investigator initiated sponsored research programs health economics and outcomesresearch, the preparation, filing, and maintenance of Regulatory Approvals, including the filing of annual updates, Phase IV Studies, Post Approval Marketing Studies and other activities similar to any of the activities listed abovethat directly relate to the Licensed Product in the Field in such country in the Territory