definiens: . Launch Costs shall mean, with respect to a Licensed Product in the US Territory, the incremental portion of FTE Costs and costs and expenses paid to Third Parties ( or payable to Third Parties andaccrued in accordance with GAAP ) in connection with pre - launch [ * * ] market development, and the pre - launch [ * * ] promotion, marketing, selling and product support, of such Licensed Product ( excluding cost of goods sold ) in the USTerritory, in accordance with the budget for such Launch Costs that has been approved by the JCC, that representsthe amount of such FTE Costs and costs and expenses paid to Third Parties6 that is in excess of levels of similar Commercialization expenses that are incurred in periods [ * * ] following FirstCommercial Sale . Launch Costs shall include the incremental portion described above for the following expensesrelated to ( or the portion thereof reasonably allocable to ) the promotion, marketing, selling and product support of suchLicensed Product in the US Territory : ( i ) Third Party marketing expenses ( training materials etc . ) as well as internalcost for preparation of materials ; ( ii ) medical education events ; ( iii ) convention expenses ; ( iv ) sales calls, ( v ) marketresearch costs, ( vi ) sales rep training, ( vii ) physician training and education, ( viii ) referral or local marketing events, and ( ix ) senior product manager