definiens: means ( a ) with respect to [COMPANY] ’s obligations under this Agreement to Develop orCommercialize a Product, the carrying out of such obligations or tasks with a level of effort and resources consistentwith the commercially reasonable practices [ * * * ] for the research, development, manufacture or commercialization of asimilar biopharmaceutical product owned by it ( or to which it has exclusive rights ) at a similar stage of development orcommercialization and of similar market potential, profit potential and strategic value, based on conditions thenprevailing, including issues of safety and efficacy, Regulatory Authority - approved labeling, product profile, thecompetitiveness of alternative products in the marketplace, pricing / reimbursement for the product in a country relativeto other markets, the likely timing of the product ’s entry into the relevant market in a country, the patent and otherproprietary position, the likelihood of regulatory approval and other relevant scientific, technical and commercialfactors and ( b ) with respect to BN ’s obligations under this Agreement, the carrying out of such obligations or taskswith a level of effort and resources consistent with commercially reasonable practices normally [ * * * ] at such time