definiens: means Out - of - Pocket Costs ( excluding corporate and administrative overheadand all internal FTE Costs ) incurred by APEL or for its account which are specifically identifiable to the advertising, promotion and marketing of Profit - Share Products consistent with the European Commercialization Plan, and relatedprofessional education in the Field ( to the extent not performed by sales representatives ), including,(i ) Promotional / Educational Materials, ( ii ) reimbursement and patient assistance programs and health outcomes programs,(iii ) development of information and data specifically identifiable for national accounts, managed care organizations andgroup purchasing organizations of Profit - Share Products in Europe consistent with the European Commercialization Plan,(iv ) development of competitive intelligence, ( v ) branding expenses, ( vi ) packaging and labeling expenses,(vii ) advertisements appearing in journals, newspapers, magazines or other media, including direct mail and electronicmedia, ( viii ) external market research, ( ix ) Profit - Share Product - specific public relations programs, ( x ) sales operations andreimbursement services, and ( xi ) training programs and materials ; provided, however, that such expenses shall excludeIndirect Selling Expenses, Medical Affairs Costs, and Distributor / CSO Expenses