definiens: means all reasonable Out - of - Pocket Costs and all internal costs on an FTE rate basis ( using an appropriate FTErate determined by the JFC ) annually for those individuals fully dedicated to the Co - Developed Product incurred by the Parties that are directly attributable tothe following functions for the sale, promotion and marketing of a Co - Developed Product in the Co - Development Territory : ( a ) market research on such Co - Developed Product, ( b ) marketing, Advertising and promoting of Co - Developed Products ( including, without limitation, educational expenses, advocatedevelopment programs and symposia, sales meetings, direct to consumer / patient advertising, samples, agency fees for the development of promotionalmaterials and printing of promotional materials ), ( c ) training and communication materials for the Co - Developed Products ( d ) corporate accounts ( includingwithout limitation administrative costs, expenses related to accounts receivable, expenses related to customer service, fees to banks or authorities, e.g. forlegalization of documents ), ( e ) managed care, ( f ) sales force training, ( g ) product hotlines, ( h ) reimbursement support, ( i ) contracting, ( j ) pricing, ( k ) conductingcompassionate use programs and for domestic Phase IV studies for Co - Developed Products ( including without limitation FAMC for any Co - DevelopedProduct utilized in such compassionate use programs ) and ( k ) telemarketing services . Marketing Expense shall not include any General Public Relations orany other activities that promote the business of a Party as a whole without specifically referencing any Co - Developed Product