definiens: means Out - of - Pocket Costs and Commercial FTE Cost s identifiable to the advertising, promotion and marketing of a Product in the Field i n the US Territory, and related professional educat ion, in each caseto the extent incurred specifically with respect to a Product ( and to the extent not performed by Sale sRepresentatives ) in the US Territory, including : a. Advertising, which includes Out - of - Pocket Costs and Commercial FTE Costs associated with mediacosts, direct mails, production expenses, agency fe es, and medical congresses and meetings and other a dvertisingactivities;b . Promotion, which includes Out - of - Pocket Costs an d Commercial FTE Costs associated with professionalsamples, reimbursement of patient assistance progra ms, public relations and communications expenses, development of information and data for national ac counts, managed care organizations and group purcha singorganizations and other promotional activities;c . Market Research, which includes Out - of - Pocket Co sts and Commercial FTE Costs associated withmarket information, focus groups, and market resear ch professional staff and related Out - of - Pocket Cos ts such astravel, business meals;d . Marketing Management, which includes the Out - of- Pocket Costs and Commercial FTE Costs of productmanagement, to the extent directly performing activ ities with respect to the marketing and brand strat egydevelopment of Products;e . Reimbursement / Access Services, which includes Ou t - of - Pocket Costs incurred to manage marketingprograms, marketing costs ( educational material ) as well as coupon or co - pay programs directly attribu table to aProduct ; provided, however, that, if employees of Infinity or [COMPANY] or any o f their respective Affiliates provide thisservice, then the Commercial FTE Costs of such empl oyees and the related Out - of - Pocket Costs such as t ravel, business meals, and entertainment will be included;f . Health Policy / Advocacy, which includes Out - Of - Po cket Costs reasonably necessary and identifiable to aProduct, such as advocacy sponsorships for the Prod uct ’s specific disease state as well as any specifi c policylobbying and trade and government relations related expenses, in each case to the extent attributable to andspecifically conducted with respect to such Product ; g. Activities involving key opinion leaders;h . Launch meetings;i . Conducting advisory board meetings or other cons ultant programs, the purpose of which is to obtain adviceand feedback related to the Commercialization of a Product ; andj . Web site ( product or disease state ) development, implementation and fees