definiens: means those efforts and resources consistent with the usual practice ofDEBIOPHARM in pursuing the development or commercialization of its ownpharmaceutical products that are of similar development stage and marketpotential as the Product, taking into account all relevant factors, includingpresent and future market potential, and DEBIOPHARM ’s own pharmaceuticalproducts that are of similar market potential, financial return, medical andclinical considerations, present and future 11[CONFIDENTIAL TREATMENT HAS BEEN REQUESTED AS TO CERTAIN PORTIONS OF THIS DOCUMENT . EACHSUCH PORTION, WHICH HAS BEEN OMITTED HEREIN AND REPLACED WITH AN ASTERISK [ * * * ], HAS BEENFILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION . ] regulatory environment and competitive market conditions, all as measured bythe facts and circumstances at the time such efforts are due