definiens: means the gross invoiced sales price of all Licensed Products sold by Neuralab or its Sublicenseesto Third Party end users, after deduction of the following items to the extent such items are incurred, taken orborne by the seller thereof and do not exceed reasonable and customary amounts in the market in which suchsale occurred : ( a ) trade, cash or quantity discounts or rebates ; ( b ) credits or allowances given or made forrejection or approved return of goods ; ( c ) taxes or government charges, duties or tariffs ( other than an incometax ) levied on the sale, transportation or delivery of a Licensed Product . Sales between Neuralab and itsAffiliates or Sublicensees shall be excluded from the computation of Net Sales except where such Affiliates orSublicensees are end users, but Net Sales shall include the subsequent final sales to Third Party end users bysuch Affiliates or Sublicensees