definiens: . Diligent Efforts means, with respect to each Party ’s obligations relating to LicensedProduct, the carrying out of such obligations in a diligent and sustained manner using efforts substantially similar tothe efforts a biopharmaceutical company of comparable size and resources would typically devote to a product ofsimilar market potential, profit potential, similar stage in development or commercialization, or strategic value resultingfrom its own research efforts, based on conditions then prevailing, and taking into account other relevant factors, including technical, medical, clinical efficacy, safety, manufacturing, and delivery considerations, product labeling oranticipated labeling, the patent and other proprietary position of the product, the regulatory environment andcompetitive market conditions . Diligent Efforts with respect to [COMPANY] ’s obligations, as specified in Sections 3.3,4.3(b ), 5.9, 6.1(b ) and 9.6 related to the actions of its Related Parties or the actions of any other Third Party withwhom [COMPANY] has entered into an agreement related to Licensed Product shall mean that ( a ) to the extent suchobligation is not currently included in its agreement with such Related Party or other Third Party, [COMPANY] shall [ * * ], ( b ) in entering into any new agreement with a Related Party or such other Third Party, [COMPANY] shall [ * * ], and ( c ) ineach case, [COMPANY] shall take reasonable action to enforce such obligations