definiens: shall mean the invoice price of an y Product sold by [COMPANY] or its Affiliates to bona fide independent third parti es, less, to the extent included in such invoice price the total of : ( 1 ) or dinary and customary trade discounts actually allowed ; ( 2 ) credits, rebates an d returns ; ( 3 ) freight and duties paid for and separately identified on the in voice or other documentation maintained in the ordinary course of business, and ( 4 ) excise taxes, other consumption taxes, customs duties and other compuls ory payments to governmental authorities actually paid and separately identified on the invoice or of the documentation maintained in the ordinary course of business . Net Sales shall also include the amount of fair market value of all other consideration received by [COMPANY] or its Affiliates in respect of Products, whether such consideration is in cash, -31- 33 payment in kind, exchange or another form