definiens: means a detailed written plan for production, distribution, selling and promotion of eachLICENSED VARIETY prepared by or on behalf of CERES and CERES - NOBLE Master Research Agreement Page 33 of 57 submitted to NOBLE . A MARKETING PLAN may be ( a ) binding, i.e., the performance of CERES ( through CERES and/or anySUBLICENSEE ) shall be reasonably compared to forecasts and/or projections therein, or ( b ) non - binding, i.e., the performanceof CERES ( through CERES and/or any SUBLICENSEE ) shall not be compared by forecasts and/or projections therein andsuch forecasts and/or projections are merely advisory . Each MARKETING PLAN, binding or non - binding, shall include atleast the information outlined in ANNEX C. Actual, adopted MARKETING PLANS shall be attached as further annexes to thisAgreement as adopted and identified as or as agreed to by the parties