definiens: shall mean the tota l of all fees, amounts, payments, and other consideration charged by the Co mpany, any Affiliate, or a Collaborative Sublicensee to a third party for the manufacture, use, sale, rental or lease of Licensed Products, less returns and customary trade discounts actually taken, outbound freight, value added, sale s or use taxes, and custom duties . In the case of transfers of Licensed Produc ts by the Company to an Affiliate or Collaborative Sublicensee for sale, re ntal, or lease of such Licensed Products by such Affiliate or Collaborativ e Sublicensee to third parties, Net Sales shall be based upon the greater of the total fees, amounts, payments, and other consideration charged by the Co mpany to the Affiliate or Collaborative Sublicensee and the total fees, amoun ts, payments, and other consideration charged by the Affiliate or Collabora tive Sublicensee to third parties, provided that the multiple sale, resale, o r disposition of the same unit of Licensed Products shall not be counted more than once in calculating Company Net Sales