definiens: means all infonnation, Technology, and Proprietary Materials that are disclosed to a Party ( the ) by or on behalf of the other Party ( the ) hereunder or under this Agreement or disclosed to any of the Receiving Party 's employees, Consultants, Affiliates, or Sublicensees, except to the extent that any such information ( a ) as of the date of disclosure is known to the Receiving Party or its Affiliates, as demonstrated by credible written documentation ; ( b ) as of the date of disclosure is in, or subsequently enters, the public domain, through no fault or omission of the Receiving Party ; ( c ) is obtained from a Third Party having a lawful right to make such disclosure free from any obligation of confidentiality to the Disclosing Party ; or ( d ) is independently developed by or for the Receiving Party without reference to or reliance upon any Confidential Information of the Disclosing Party as demonstrated . by credible written documentation . It is further agreed that PTI Technology shall be deemed the Confidential Infonnation of PTI, King Technology shall be deemed the Confidential Information of King, and Joint Technology shall be deemed the Confidential Infonnation of both Parties . During the Tenn hereof, neither Party shall disclose any of its own Confidential Information in such a manner that would reasonably be expected to adversely impact any intellectual property rights or commercial interests of the Development Program or the Products, unless such disclosure is subject to confidentiality obligations as strict as those contained in the Collaboration Agreement or this Agreement