definiens: or shall mean, with respect to a Shared Product, the communication by a Sales Representativeto a member of the Target Audience ( a ) involving face - to - face contact, ( b ) describing in a fair and balanced manner theRegulatory Authority - approved indicated uses and other relevant characteristics of such Licensed Product, ( c ) usingpromotional materials in an effort to increase the Target Audience prescribing and/or hospital ordering preferences of aLicensed Product for its Regulatory Authority - approved indicated uses, and ( d ) made at the Target Audience member’soffice, in a hospital or other place where the Target Audience member normally issues prescriptions where the principalobjective is to place an emphasis, either primary or secondary, on a Licensed Product and not simply to discuss aLicensed Product with a member of the Target Audience . For the avoidance of doubt, discussions at conventions, congresses and meetings of key opinion leaders organized by a Party shall not constitute or