definiens: means, with respe ct to a Party, an activity, and a country or other regulatory jurisdiction, the efforts, budget, head count, expe rtise, and resources normally used by such Party an d its Affiliates ( or if such Party or any of its Affiliat es is acquired by, or assigns or delegates to, a Pe rson any of its applicable rights or obligations to conduct such ac tivity to the extent expressly permitted hereunder, such Person ; provided that, in no event shall such efforts, expe rtise, and resources be less than those normally us ed by such Party and its Affiliates ) in connection with such a ctivity in such country or regulatory jurisdiction for a product or compound that is owned by it or its Affiliates o r to which it or its Affiliates has rights and that is of similar market potential and at a similar stage in its deve lopment or product life as the applicable product o r compound related to the applicable activity and the fact tha t a Party is required to make any payments to the o ther Party under this Agreement shall not reduce the level of efforts that such Party and its Affiliates shall be required to expend