definiens: shall mean · health food stores and web sites specific to health food only . also includes health food chains such as GNC, Whole Foods, Vitamin Shop, Vitamin World 337700 Page 23 and the website Drugstore.com, whether or not Drugstore.com would otherwise be considered within the Health Food Channel . does not include grocery stores, food stores, convenience outlets, mass merchandisers, drug stores and any other regional wholesaler or direct buying account or distributors and their respective internet and mail order operations . Further, PACIFIC undertakes and warrants that a ) during the Transitional Period, PACIFIC will utilize no more than the amount of time, resource and money dedicated to advertising and promotion of PMV by PACIFIC per calendar quarter as at the EFFECTIVE DATE, and b ) PACIFIC will immediately cease all use of the Marks and will discontinue all manufacturing, marketing, support, supply and sale of PMV to THIRD PARTIES prior to First Commercial Sale of LICENSED PRODUCT by [COMPANY]