definiens: shall mean any of the following : ( u ) patents and patent applications ; ( v ) registered and unregistered trademarks, service marks and other indicia of origin, pending trademark and service mark registration applications, and intent - to - use registrations or similar reservations of marks ; ( w ) registered and unregistered copyrights and applications therefor ; ( x ) internet domain names, applications and reservations therefor, uniform resource locators and the corresponding Internet sites ; ( y ) trade secrets and proprietary information not othelWise listed in ( u ) through ( x ) above, including, without limitation, unpatented inventions, invention disclosures, confidential information, technical data, customer lists, corporate and business names, trade names, trade dress, brand names, know - how, formulae, methods ( whether or not patentable ), designs, processes, procedures, technology, source codes, object codes, computer software programs, databases, data collections and other proprietary information or material of any type, and all derivatives, improvements and refinements thereof, howsoever recorded, or unrecorded ; and ( 6 ) any good will associated with any of the foregoing ; and ( ii ) shall mean NEWYORK 1040698 ( 2 K ) CONFIDENTIAL any Intellectual Property or rights thereto, owned by or licensed to the Company for use in connection with the business of the Company