definiens: means all activities undertaken by or on behalf of a Party to promote, market, sell, and distribute a Commercial Product, includin g : ( a ) sales force efforts, detailing, advertising, marketing, the creation and approval of promotional materials, sal es or distribution, pricing, customer and governmen t contracting, and medical affairs, including medical education, medical information, clinical science l iaison activities, and health economics and outcomes resea rch ; ( b ) product security activities that may inclu de enhancing supply chain security, implementing brand protectio n technologies, intelligence gathering, forensic an alysis, customs recordation, and anti - counterfeiting enforc ement action, such as taking Internet countermeasur es, collaborating with law enforcement and seeking crim inal restitution ; ( c ) management of any risk evalua tion and mitigation strategies ( REMS ) programs ; ( d ) importin g, exporting, transporting, customs clearance, ware housing, invoicing, handling, and delivering Commercial Prod uct to customers ; and ( e ) other similar activities relating to Commercial Product . When used as a verb, means to engage in Commercialization activities