definiens: means, with respect to a Party, the reasonable, diligent efforts and resources typically used [ * ] to perform the obligation at issue, which efforts shall not be less than those efforts [ * ] with respect to other products at a similarstage of development or in a similar stage of product life, with similar developmental risk profiles, of similar market and commercial potential, taking into account the competitiveness of themarketplace and the development of other product candidates ( including the development of [ * ] ), the proprietary position of the products, the regulatory structure involved, Regulatory Authorityapproved labeling, product profile, the profitability of the applicable products, issues of safety andefficacy, the likely timing of the product ’s entry into the market, pricing and reimbursement policyin the market, the likelihood of receiving Regulatory Approval and other relevant scientific, technical and commercial factors, in each case, without regard to any amounts payable underthis Agreement