definiens: means, with respect to aProduct, the three ( 3 ) year rolling plan developed by the JCC and approved by the JSCfor the Commercialization of such Product in the Territory, which shall include thefollowing:(a ) the overall strategy for Commercializing such Product in the Territory, including target product profiles, branding, positioning, promotional materials, promotional activities, detailing strategies and core messages for such Product;(b ) all marketing related activities to support the Commercialization of suchProduct including advertising, market research, public relations, patient advocacy, KOLoutreach and any other marketing programs for such Product in the Territory;(c ) the field force size and the number and position of details required tomeet market and sales forecasts;(d ) anticipated launch dates for such Product for countries in the Territory;(e ) supply forecasts, in compliance with the Commercial SupplyAgreement, for commercial supply of Products for the Territory;(f ) market and sales forecasts for Products for the Territory ; and(g ) any medical affairs activities