definiens: means the [ * ] costs that are [ * ] the sales and marketing of a Co - Promotion Product in the U.S., including : ( a ) activities directed to the advertising and marketing of a Co - PromotionProduct ; ( b ) professional education ( to the extent not performed by sales representatives ), including launch meetings;(c ) costs of advertising, public relations and medical education agencies ; ( d ) peer - to - peer activities, such ascontinuing medical education, grand rounds, and lunch and dinner meetings ; ( e ) speaker programs, including thetraining of such speakers ; ( f ) grants to support continuing medical education or research ( excluding Clinical Costs);(g ) development, publication and dissemination of publications relating to a Co - Promotion Product ; ( h ) developing, obtaining and providing training packages of a Co - Promotion Product, promotional literature, promotional materials andother selling materials ; ( i ) developing and performing market research ; ( j ) conducting symposia and opinion leaderdevelopment activities ; ( k ) development reimbursement programs ; ( l ) developing information and data specificallyintended for national accounts, managed care organizations and group purchasing organizations ; ( m ) [ * ] incurred inconnection with [ * ], to the extent provided therein ; ( n ) direct expenses relating to selling by non - Affiliate ThirdParties ; ( o ) costs of transporting, housing and maintaining sales representatives for training ; ( p ) conducting Phase IIIbClinical Trials and Phase IV Clinical Trials, and clinical trials performed for marketing purposes and post - marketingsurveillance activities ; ( q ) administration, operation and maintenance of the sales force that promotes a Co - PromotionProduct in the U.S., sales bulletins and other communications, sales meetings, specialty sales forces, consultants, call reporting and other monitoring / tracking costs, district and regional sales management, home office personnel whosupport the sales force ; and ( r ) costs associated with Medical Education Activities, and other ancillary services to theforegoing ( to the extent not otherwise falling within [ * ] = Certain confidential information contained in this document, marked by brackets, has been omitted andfiled separately with the Securities and Exchange Commission pursuant to Rule 24B-2 of the SecuritiesExchange Act of 1934, as amended