definiens: means the rights associated with or arising out of any of the following : ( a ) trade secret rights and corresponding rights in confidential information and other non - public information ( whether or not patented or patentable ), including ideas, formulas, compositions, inventor 's notes, discoveries and improvements, know - how, manufacturing and production processes and techniques, testing information, research and development information, inventions, invention disclosures, unpatented blueprints, drawings, specifications, designs, plans, proposals and technical data, business and marketing plans, market surveys, market know - how and customer lists and information ; ( b ) all trademarks, service marks, logos, domain names, copyrights, database rights, design rights, trade dress and trade names, and other indicia of commercial source or origin ( whether registered, common law, statutory or otherwise ), all registrations and applications to register the foregoing anywhere in the world and all goodwill associated therewith ; and ( c ) any similar, corresponding or equivalent rights to any of the foregoing anywhere in the world