definiens: means the costs actually incurred for marketing, promotion, advertising, Product promotional materials, professional education, Product related public relations, relationships with opinion leaders and professional societies, market research ( after the first Registration ), collection of data about sales to hospitals and other end users, healthcare economics studies, and other similar activities, relating to activities of a Party under a Commercialization Program for a Product . Such costs of a Party shall include, without limitation, ( i ) both direct internal costs actually incurred by a Party or for its account which are attributable to activities of such Party under a Product 's Commercialization Program ( e.g., without limitation, salaries, benefits, supplies and materials, etc . ), and ( ii ) outside services and expenses ( e.g., without limitation, consultants, agency fees, meeting costs, etc . ), relating to activities of such Party under a Product 's Commercialization Program . Such costs of a Party shall also include, without limitation, the cost of all pre - launch marketing activities and the cost of activities related to obtaining reimbursement from payers and costs of sales and marketing data