definiens: means electronic data of Pu rchaser processed by, stored in, or accessible electronically via servers or applications used in connection with the transactions contemplated by th is Agreement . ( b ) Confidentiality . Each Party ( the ) agrees that, from the date of this Agreemen t until the third ( 3 rd ) anniversary of the date hereof, it shall, and sha ll cause its Affiliates and representatives to : ( 1 ) take reasonable measures to maintain the con fidentiality of all Confidential Information of the other Party ( the ) ; ( 2 ) use such Confidential Information only for t he Proper Use ; ( 3 ) permit access to such Confidential Informati on only to such of its directors, officers, employees and advisors having a need to know such C onfidential Information ( ), p rovided, that the Receiving Party shall inform each of those Permitted Disclosees of the confidential nature of such Confidential Information and instruct them to compl y with the obligations of the Receiving Party in re spect thereof, and the Receiving Party shall be responsible for an y breach of this Section 9 by any of its Permitted Disclosees ; ( 4 ) make copies of the Confidential Information of the Disclosing Party only to the extent that the same are reasonably required for the Proper Use ; ( 5 ) treat all Confidential Information of the Di sclosing Party with the degree of care to avoid disclosure to any third party as is used with respe ct to the Receiving Party ’s own information of like importance which is to be kept confidential ; and ( 6 ) promptly return all Confidential Information of the Disclosing Party to the Disclosing Party upon its written request or ( at the Disclosing Part y ’s option ) destroy all such Confidential Informati on and provide to the Disclosing Party a certificate of such destr uction signed by a duly authorized officer of the R eceiving Party