definiens: shall mean the amount collected by COMPANY, its Affiliates and/or its sublicensees onaccount of sales of Product to Third Parties in the Territory, less the following deductions:1.29.1 . sales and excise taxes arid duties paid or allowed by the selling party and any other governmentalcharges imposed upon the production, importation, use or sale of the Products;1.29.2 . bona fide trade, quantity and cash discounts allowed on Products;1.29.3 . bona fide rebates;1.29.4 . allowances or credits to customers on account of rejection or return of Product or on account ofretroactive price reductions affecting the Product ; and1.29.5 . freight and insurance costs, if they are included in the selling price for the product invoiced to ThirdParties or if they are billed separately on an invoice, provided always that such deduction shall not be greater than thebalance between the selling price actually invoiced to the Third Party and the standard selling price which would havebeen charged to such Third Party for such Product exclusive of freight and insurance in the respective country or in acomparable country