definiens: mean s Third Party costs ( excluding corporate and administrative overhead an d all internal FTEs ) incurred by OBI or for its account which are specifically i d entifiable to the advertising, promotion and marketing of the Product and related professional education in the Field in the Major European Countr ies ( to the extent not performed by Sales Representatives ), including, ( i ) advertisements appearing in journals, newspapers, magazines or other media, inc luding direct mail and electronic media, ( ii ) exhibiting at seminars, conv entions and medical congresses and meetings, ( iii ) Promotional Material s, ( iv ) external market research, ( v ) symposia, continuing medical educatio n, and opinion leader development activities, ( vi ) publication expenses ; ( vii ) reimbursement and patient assistance programs and health outcomes pro grams, ( viii ) development of information and data specifically intended for nati onal accounts, managed care organizations and group purchasing organizations ( o r the equivalent ) of a Product, and ( ix ) Product - specific public relations programs