definiens: shall mean, with respect to Licensee, the application of alevel of human and financial resources, efforts and urgency to commercialize the LicensedProduct consistent with Licensee ’s practices in the Territory in pursuing the commercialization ofits other high - value pharmaceutical products in light of the Licensed Product ’s characteristicfeatures, target indication, competitiveness and sales volume, but in no event less than the levelcommonly applied by other pharmaceutical companies to their own high - value pharmaceuticalproducts of a similar nature ; and with respect to Licensor shall mean, the application of a level ofhuman and financial resources, efforts and urgency to develop, compile the Registration Dossier, file for and seek the Regulatory Approval consistent with Licensor ’s protection in the U.S. or inthe E.U., as the case may be, in pursuing the development and commercialization of its otherhigh - value pharmaceutical products in light of the Licensed Product ’s characteristic features, target indication, competitiveness and sales volume, but in no event less than the levelcommonly applied by other pharmaceutical companies to their own high - value pharmaceuticalproducts of a similar nature