definiens: shall mean the sales price paid by third parties to PLiVA for Product, less only the following deductions to the extent actually incurred, all determined in accordance with generally accepted accounting principles : ( 1 ) customs and excise duties or other sales taxes ( but, for the avoidance of doubt not income or corporation tax ), directly related to the sale of the Product ; ( 2 ) costs incurred by PLiVA in respect of transport, shipping and insurance costs ; and industry standard or mandatory discounts or rebates related to the sale of the Product, including, without limitation, any credit in respect of any Federal or state Medicaid, Medicare or similar program ; and ( 3 ) amounts repaid or credited by PLlVA, consistent with its ordinary or customary business practices for similar products, by reason of the rejection or return of goods and allowances, including trade, quantity and cash discounts and any other adjustments, including those granted on account of price or shelf stock adjustments, billing errors, rejected goods, damaged goods, recalls, returns, rebates, chargebacks, reimbursements, similar payments granted or given to wholesalers or other distributors, buying groups, health care insurance carriers or other institutions