definiens: means the carrying out of obligations or tasks consistent withthe reasonable practices of the biopharmaceutical industry for the development or marketing of abiopharmaceutical product having similar market potential or profit potential in the applicable country within theTerritory as the applicable Product, based on conditions then prevailing and taking into consideration issues ofsafety, efficacy, product profile, the competitiveness of the marketplace in such country within the Territory, theregulatory structure involved and other relevant commercial factors . Commercially Reasonable Efforts requiresthat the Party, at a minimum : ( a ) determine the general industry practices in the applicable country within theTerritory with respect to the applicable activities ; ( b ) promptly assign responsibility for such obligations to specificemployee(s ) who are held accountable for progress and monitor such progress on an on - going basis ; ( c ) set andconsistently seek to achieve specific and meaningful objectives for carrying out such obligations ; and(d ) diligently make and implement decisions and allocate resources designed to advance progress with respect tosuch objectives