definiens: means the gross amount invoiced on sales or other dispositions of the Product in the Field ( tothe extent such Field can be determined ) by Company ( or its successor ) and its affiliates and licensees to non - affiliate thirdparty customers, less customary deductions as determined in accordance with Generally Accepted Accounting Principles ( ) and as generally and consistently applied throughout Company ’s ( or its successor ’s ) organization, limited to thefollowing ( collectively, ): ( i ) customary trade, quantity, or cash discounts and commissions to non - affiliated brokers or agents, price reduction or incentive programs, retroactive price adjustments with respect to sales of suchProduct, charge - back payments, and rebates granted to managed health care organizations or to federal, state and localgovernments ( or their respective agencies, purchasers and reimbursers ) or to trade customers, including wholesalers and chainand pharmacy buying groups, to the extent actually allowed and taken ; ( ii ) amounts repaid or credited by reason of rejectionor return ; ( iii ) to the extent 3 separately stated on purchase orders, invoices, or other documents of sale, ( or its successor ) or it affiliates ; any taxes or othergovernmental charges levied on the production, sale, transportation, delivery, or use of a Product which is paid by or onbehalf of Company ( or its successor ) or its affiliates or licensees, including value - added taxes, or other governmental chargesotherwise measured by the billing amount, but specifically excluding taxes based on net income of the selling party ; and(iv ) outbound transportation costs prepaid or allowed and costs of insurance in transit