definiens: shall mean Direct Costs incurred, on a cash basis, by Alimera for the sales force who are employees of Alimera or its Affiliates, all only pursuant to the Commercialization Budget ; provided, however, that if a portion of time of Alimera Majority Time Individuals involved in Detailing Products is devoted to Detailing products other than Products, then only the following percentages of the Alimera Majority Time Individuals ' time spent in Detailing shall be Direct Commercialization Costs : ( a ) [ * ] if the Product is carried in the sole Detail position, in which the Product is the only product presented during a Detail and the key Product attributes are verbally presented in a presentation delivered during the Detail by Alimera 's or its Affiliates ' sales representative ; ( b ) [ * ] if the Product is carried in the primary Detail position, in which key Product attributes are verbally presented in the first position during a Detail, where the Product is given primary emphasis ( i.e., an emphasis that is more important than the emphasis given to any other product presented ), and where no more than three products are presented during such Detail ; ( c ) [ * ] if the Product is carried in the secondary Detail position, in which key Product attributes are presented in the second position during a Detail, where the Product is given significant but not primary emphasis, and where no more than three products are presented during such Detail ; ( d ) [ * ] if the Product is carried in the tertiary Detail position, in which key Product attributes are presented in the third position during a Detail, where the Product is given some emphasis, and where three products are presented during such Detail ; provided that ( 1 ) if more than one Product is the subject of a Detail, the foregoing percentages shall be cumulative, not to exceed 100 % ( e.g., if one Product is carried in the primary Detail position and another Product is carried in the secondary Detail position, then [ * ] of the sales force time shall be a Direct Commercialization Cost with respect to the first Product and [ * ] shall be a Direct Commercialization Cost with respect to the second Product ), and ( 2 ) if there are more than three products presented in a Detail, the percentages specified in ( b)‐(d ) above shall be multiplied by a fraction, the numerator of which is three and the denominator of which is the number of products presented in that Detail ( e.g., if a Product is carried in the secondary Detail position and there are four products presented during such Detail, then [ * ] is multiplied by ‐3/4 and [ * ] of the sales force time shall be a Direct Commercialization Cost with respect to that [ * ] ‐ INDICATES MATERIAL THAT HAS BEEN OMITTED AND FOR WHICH CONFIDENTIAL TREATMENT HAS BEEN REQUESTED . ALL SUCH OMITTED MATERIAL HAS BEEN FILED WITH THE COMMISSION PURSUANT TO RULE 24b‐2 PROMULGATED UNDER THE SECURITIES AND EXCHANGE ACT OF 1934, AS AMENDED