definiens: or means ( a ) in the case of an, a written description of a concept of interest to a Party for Development of a product or service in the Alliance Field that describes the proposed Alliance Product including the following information : ( i ) test or service type ; ( ii ) intended diagnostic use or expected medical indications or disease state for such use ; ( iii ) target customers ; ( iv ) sampling requirements ; ( v ) testing frequency ; ( vi ) expected product or service pricing ; ( vii ) peak unit sales and revenues ; ( viii ) description of freedom to operate issues or special technologies necessary to develop the product, service or technology ; ( ix ) 11 Confidential Treatment Requested by Celeta Corporation competitive landscape issues, including market research ; ( x ) each Party 's Independent Technology and Independent Patent Rights expected to be applicable to the proposed product or service and its manufacture or use and associated royalties and milestones owed to Third Parties ; ( xi ) the specific proposed study design, including identification of each goal and deliverable of the proposed study ; ( xii ) the proposed Supplier ; ( xiii ) the proposed Distributor ; ( xiv ) synergies with other Alliance Products or Carveouts ; and ( xv ) estimated pro - forma profit and loss statement . An NPCD -Development will generally be in the form attached hereto as Exhibit 1.62(a ) ; and ( b ) in the case of an, a written description of a concept of interest to a Party for establishing feasibility of a product or service in the Alliance Field that describes the proposed Alliance Product including the following information : ( i ) test or service type ; ( ii ) intended diagnostic use or expected medical indications or disease state for such use ; ( iii ) testing frequency ; . ( iv ) description of freedom to operate issues or special technologies necessary to develop the product, service or techriology ; and ( v ) the details of a feasibility study including expected outcomes or feasibility objectives . An NPCD -Feasibility will generally be in the form attached hereto as Exhibit l.62(b ) and will be limited to a maximum of twelve ( 12 ) months of feasibility studies, unless extended by mutual agreement of the Parties