definiens: means informationconcerning the 30 businesses or affairs of the Buyer or Seller, as applicable, including, but not limited to, information relating tocustomers, clients, product providers, suppliers, distributors, independent contractors, consultants or employees, price lists and pricing policies, financial statements and information, budgets and projections, business plans, production costs, market research, marketing, sales and distribution strategies, manufacturing techniques, technology, know - how, processes and business methods, technical information, pending projects and proposals, newbusiness plans and initiatives, trade secrets, designs, patterns, marks, names, improvements, industrial designs, mask works, works of authorship and other intellectual property assets, devices, samples, plans, drawings andspecifications, photographs and digital images, all other confidential information and materials relating to thebusinesses or affairs of the Buyer or Seller, as applicable, and all notes, analyses, compilations, studies, summaries, reports, manuals, documents and other materials prepared by or for Buyer or Seller, as applicable, containing orbased in whole or in part on any of the foregoing, whether in verbal, written, graphic, electronic or any other form andwhether or not conceived, developed or prepared in whole or in part by Buyer or Seller, as applicable ; provided that, from and after the Closing, Confidential Information relating to, arising out of or including the Assets or the Businessshall be deemed Confidential Information of Buyer for all purposes of this Agreement