definiens: shall mean the gross amount of monies or cash equivalent or other consideration which is billed, invoiced or received ( whichever occurs ﬁrst ) for sales, leases or other modes of transfer of Licensed Products by LICENSEE orSublicensee(s ) to a non - Affiliated third party end user customer ( subject to the last paragraph of this Section 1.7 ) less;(i)customary trade, quantity or cash discounts and rebates to the extent actually allowed and taken;(ii)amounts repaid or credited to customers by reason of rejections or returns made of previously sold Licensed Productsbased on product defect;(iii)to the extent separately stated on purchase orders, invoices or other documents of sale, taxes and/or other governmentalcharges ( except ﬁling fees ) which are actually paid by or on behalf of LICENSEE or Sublicensees for the production, sale, transportation, delivery or use of a Licensed Product ; and(iv)reasonable charges for delivery or transportation of Licensed Products to customers through the use of third party deliveryor transportation services, if separately stated and not charged to or reimbursed by the customer