definiens: means, with respect to the efforts to be expended by a Party with respectto any objective, [ … * * * … ] . With respect to any efforts relating to the Development, Regulatory Approval orCommercialization of a Compound, Product, Pharmaceutical Product or Product Delivery Device by a Party, generallyor with respect to any particular country in the Territory, a Party will be deemed to have exercised CommerciallyReasonable Efforts [ … * * * … ] as applicable ( a ) of similar modality Controlled by such Party, or ( b ) ( i ) to which suchParty has similar rights, ( ii ) which is of similar market potential in such country, and ( iii ) which is at a similar stage inits development or product life cycle, as the Compound, Product, Pharmaceutical Product or Product Delivery Device, in each case, taking into account all Relevant Factors in effect at the time such efforts are to be expended