definiens: shall mean, with regard to a Product, on an accrual basis, for any period, Gros s Revenues less reasonable and customary deductions i n accordance with GAAP applied on a consistent basi s, however, as points of clarity, ( a ) the costs associ ated with administering any contractual and governm ental rebates or co - pay assistance program shall be exclu ded as a deduction from Gross Revenues and ( b ) in a ll instances in which Alimera or its Affiliates invoic es a sublicensee or distributor separately for the fully burdened cost of a Product 8 [ * * * ] INDICATES MATERIAL THAT WAS OMITTED AND FOR W HICH CONFIDENTIAL TREATMENT WAS REQUESTED . ALL SUCH OMITTED MATERIAL WAS FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUAN T TO RULE 24b-2 PROMULGATED UNDER THE SECURITIES EXCHANGE ACT OF 19 34, AS AMENDED