definiens: means to promote, market, distribute, sell ( and offer for sale or contract to sell ) or provide product support for a Product, including by way of example : ( a ) detailing and other promotional activities in support of a Product ; ( b ) advertising and public relations in support of a Product, including market research, developme nt and distribution of selling, advertising and promotional materials, field literature, direct - to - consumer advertising canlpaigns, media / journal advertising, and exhibiting at seminars and conventions ; ( c ) developing reimbursement programs and information and data specifically intended for national accounts, managed care organizations, governmental agencies ( e.g., federal, state and local ), and other group purchasing organizations, including pull - through activities ; ( d ) conducting Medical Education Activities and journal advertising ; and ( e ) conducting Phase IV Clinical Studies for purposes other than label expansion and Regulatory Approval, and post - marketing surveillance activities . For clarity, and have a correlative meantng