definiens: shall mean the gross amount of monies or cash equivalent or other consideration which isbilled, invoiced or received ( whichever occurs first ) for sales, leases or other modes of transfer of Licensed Productsby LICENSEE or Sublicensee(s ) to a non - Affiliated third party end user customer ( subject to the last paragraph of thisSection 1.7 ) less;(i ) customary trade, quantity or cash discounts and rebates to the extent actually allowed and taken;(ii ) amounts repaid or credited to customers by reason of rejections or returns made of previously sold LicensedProducts based on product defect;(iii ) to the extent separately stated on purchase orders, invoices or other documents of sale, taxes and/or othergovernmental charges ( except filing fees ) which are actually paid by or on behalf of LICENSEE or Sublicensees forthe production, sale, transportation, delivery or use of a Licensed Product ; and(iv ) reasonable charges for delivery or transportation of Licensed Products to customers through the use of third partydelivery or transportation services, if separately stated and not charged to or reimbursed by the customer