definiens: means, with respect to a Profit - Share Product, Out - of - Pocket Costs ( excluding corporate and administrative overhead and all internal FTE Costs ) that are specifically identifiable and allocable to the advertising, promotion and marketing of such Profit - Share Product consistent with the applicable Commercialization Plan, and related professional education in the Field ( to the extent not performed by sales representatives ), including such Out - Of Pocket Costs for ( i ) promotional / educational materials, ( ii ) reimbursement and patient assistance programs and health outcomes programs, ( iii ) development of information and data specifically identifiable for national accounts, managed care organizations and group purchasing organizations of such Profit - Share Product consistent with the Commercialization Plan, ( iv ) development of competitive intelligence, ( v ) branding expenses, ( vi ) packaging and labeling expenses, ( vii ) advellisements appearing in journals, newspapers, magazines or other media, including direct mail and electronic media, ( viii ) external market research, ( ix ) the Pront - Share Product - specific public relations programs, ( x ) sales operations and reimbursement services, and ( xi ) training programs and materials ; provided, hOlVel'er that such expenses shall exclude Indirect Selling Expenses and Medical Affairs Costs