definiens: means the direct costs, including Allocable Overhead ( but no other costs attributable to generalcorporate activities ), that are specifically identifiable to the sales and marketing of a Licensed Product in the U.S., including:(a ) activities directed to the advertising and marketing of such Licensed Product ; ( b ) professional education ( to the extent notperformed by sales representatives ), including launch meetings ; ( c ) costs of advertising, public relations and medicaleducation agencies ; ( d ) peer - to - peer activities, such as continuing medical education, grand rounds, and lunch and dinnermeetings ; ( e ) speaker programs, including the training of such speakers ; ( f ) grants to support continuing medical education orresearch ( excluding Clinical Costs ) ; ( g ) development, publication and dissemination of publications relating to such LicensedProduct ; ( h ) developing, obtaining and providing training packages of such Licensed Product, promotional literature, promotional materials and other selling materials ; ( i ) developing and performing market research ; ( j ) conducting symposia andopinion leader development activities ; ( k ) development reimbursement programs ; ( l ) developing information and dataspecifically intended for national accounts, managed care organizations and group purchasing organizations ; ( m ) conductingPhase IV Clinical Trials ; and ( n ) costs associated with Medical Education Activities, and other ancillary services to theforegoing ( to the extent not otherwise falling within Subsections ( a ) through ( n ) . Sales and Marketing Costs shall include costsof such activities that are undertaken at any time during the Term ( including prior to the initial Regulatory Approval of suchLicensed Product in the USA).of marketing, promotion, advertising, professional education, product - related public relations, relationship - building activities with opinion leaders and professional societies, market research, healthcare economics studies, and other similar activities directly related to the Licensed Products and approved by the JCC . Marketing Costs shall alsoinclude activities related to obtaining reimbursement from payers . Marketing Costs shall specifically exclude the costs ofactivities that promote either party ’s business as a whole without being specific to the Licensed Product ( such as corporateimage advertising )