definiens: to support the Buyer BISIEEG Module and the BISx Systems . shall mean : i. Buyer communicating to Buyer 's Monitoring Solutions GMs in the respective pole organizations the fact that Buyer has alternative product offerings for patient consciousness monitoring, with a reasonably detailed description of the features, benefits and customer support available for each product ; ii . Buyer communicating to Buyer 's Monitoring Solutions GMs in the respective pole organizations, first, that customers interested in consciousness monitoring should be informed that Buyer has two technologies ( BIS and Entropy modules ) that are US I DOCS S369430vl -20 - available to meet their needs, and second, that sales representatives, distributors, and dealers should permit customers to choose freely between these alternative solutions ; 111 . In the event that Buyer elects to display or otherwise advertise the availability of the Entropy module at any of the following meetings : the annual meetings of the American Society of Anesthesiologists, the European Society of Anesthesiologists, the Japanese Society of Anesthesiologists, and the World Congress, Buyer agrees to utilize commercially reasonable efforts within the context of a complex worldwide organization to display or otherwise advertise the availability of Buyer BIS monitoring solutions for Buyer customers ; iv . Buyer 's customers interested in BIS technology shall be provided a fair representation of the features, benefits and customer support available with BIS ; v. Buyer BISIEEG Modules and BISx Systems will be available to Buyer 's sales representatives, dealers and distributors on the same basis that Buyer provides demonstration equipment of its Entropy module ; vi . if a Buyer customer requests BIS, Buyer will submit the quote for the Buyer BISIEEG Module or BISx System within the normal Buyer turnaround time ; vii . all of Buyer 's customer requests for BIS and BIS product support will be fulfilled within the normal Buyer turnaround time ; and viii . any other matters agreed to in writing by the agreement managers