definiens: means any undertakings relating to the commercialisation of the Product in the Field inthe Territory, including pricing and market access activities, pre - launch and launch activities, promotion, marketing, distribution, import, medical affairs and selling of the Product ; shall be construedaccordingly ; means a written plan for the Commercialisation of the Product in the Field in theTerritory, including the items listed in Clause 6.9, as such plan may be amended or updated from time to time ; means with respect to the efforts to be expended, or considerations tobe undertaken, by a party or its Affiliate with respect to any objective, activity or decision to be undertakenhereunder, reasonable, good faith efforts to accomplish such objective, activity or decision as such partywould normally use to accomplish a similar objective, activity or decision under similar circumstances, it beingunderstood and agreed that, with respect to the Commercialization of the Product, such efforts and resourcesshall be consistent with those efforts and resources commonly used by a party under similar circumstancesfor similar products owned by it or to which it has similar rights, which product, as applicable, is at a similarstage in its development or product life and is of similar market potential taking into account efficacy, safety, approved labelling, the competitiveness of alternative products sold by Third Parties in the marketplace, thepatent and other proprietary position of the compound or product, the likelihood of Regulatory Approval giventhe regulatory structure involved, the profitability of the product taking into considerations, among otherfactors, Third Party costs and expenses including among other things any royalties, milestone and otherpayments required under this Agreement, and the pricing and market access relating to the product