definiens: means, subject to Section 17.3, any and all data, results, know - how ( including Licensed Know - How ), plans, business information and other Information, whether oral or in writing or in any other form, disclosed before, on or after the date of this Agreement by one Party to the other Party, including the terms and existence of this Agreement and the Co - Promotion Agreement . For purposes of this Agreement, notwithstanding the Party that discloses such data, results, know - how, plans, business information and other Information, all data, results, know - how, plans, business information and other Information generated or collected by or on behalfofMAP and its Affiliates in connection with the exercise of its rights or the performance of its obligations pursuant to Article 7 or the Co - Promotion Agreement ( other than non - product specific information and expertise relating to promotional practices generally that would not be Confidential Information of [COMPANY] but for this sentence ) shall be [ the Confidential Information of [COMPANY] and not the Confidential Information of MAP, and AstraZeneea shall be deemed to be the Disclosing Party and MAP shaU be deemed to be the Receiving Party with respect thereto ]