definiens: . Pre - Marketing Expenses shall mean those ex­penses incurred on a Product - by - Product and country - by - country basis, by either Party, other than R&D Expenses, before Regulatory Approval of the Product in such country, directly attrib­utable to the carrying out of such Party 's obligations under the Commercialization Plan or an Annual Commercialization Plan, as applicable, in preparation for the Commercialization of such Product in such country . Such expenses may include, without limitation, costs incurred for pro­fessional education, Product - related public relations, relationships with opinion leaders and pro­fessional societies, market research, health care economics studies, and establishment of the sup­ply chain for the distribution and sale of such Product in such country . Such expenses may in­clude both internal expenses incurred by a Party, excluding costs of field sales force personnel ( i.e., excluding salaries, bonus, benefits, sales force automation, and personnel expenses -tele­phone, supplies, postage, meetings, travel and voice mail including all information technology ) but including costs of other Product marketing personnel, as well as out - of - pocket expenses paid to Third Parties by a Party at reasonable rates pre approved by the JSC