definiens: means all confidential, non -public or proprietary information that is disclosed or made available by one party to the other party in connection with this Agreement . All Confidential Information shall as far as possible be identified as confidential at the time of disclosure . Confidential Information may include, without limitation, any inventions, discoveries, improvements, developments, ideas, know -how, trade secrets, technical and non - technical data, specifications, formulae, compounds, formulations, assays, methods, processes, techniques, practices, procedures, manufacturing techniques, designs, works of authorship, trade names, logos and other intellectual property, whether or not patentable or protectable by copyright or trademark, bu siness and product plans, research and development plans or results, and sales, marketing, financial and pricing information, in each case, whether disclosed or made available in visual, oral, written, electronic, graphic or any other form, including in th e form of samples