definiens: means ( a ) with respect to a Party ’s obligations under this Agreement, those efforts and resources that are consistentwith the exercise of customary scientific and business practices, as applied in the pharmaceutical industry for a Group of companies of asimilar size and having similar resources, for activities conducted with respect to products at a similar stage of development orcommercialization and having similar commercial potential, taking into account all relevant factors, including relative safety and efficacy, product profile, stage in product lifecycle, the regulatory environment, approved labeling, payors ’ policies and regulations, competitiveness ofthe marketplace and the market potential of such products, the nature and extent of market exclusivity, including patent coverage andregulatory exclusivity protection, and price and reimbursement status, and ( b ) with respect to the efforts to be expended by a Party withrespect to any objective or activity other than those described in clause ( a ) above, those reasonable, good faith efforts to accomplish suchobjective or perform such activity as such Party ’s Group would normally use to accomplish a similar objective under similar circumstances