definiens: means, ( a ) with respect to the efforts to be expended by a Party toaccomplish a particular objective, the good - faith and diligent efforts that such Party would normally use to accomplisha similar objective under similar circumstances, and ( b ) with respect to the research, development orCommercialization of a Collaboration Product, an [COMPANY] Product or a SGI Product, such efforts as are [ * * * ], takinginto account commercially relevant factors such as ( as applicable ) stage of development, product life, marketpotential and regulatory issues . Commercially Reasonable Efforts shall be determined on a [ * * * ] and [ * * * ] for aparticular Collaboration Product, [COMPANY] Product or SGI Product, and it is anticipated that the level of effort may bedifferent for different markets, and may change over time, reflecting changes in the status of such Product and themarket(s ) involved . Without limiting the forgoing, Commercially Reasonable Efforts with respect to a CollaborationProduct, an [COMPANY] or a SGI Product requires that the relevant Party : ( a ) [ * * * ], and ( b ) [ * * * ]