definiens: in respect the Product shall mean CURA 's gross invoice amounts on such sales of such Product by CURA and/or its Affiliates to third part ies, less the following deductions reasonably and properly incurred in the ordinary course of busines s and paid or given : ( a ) transportation cost to deliver Product from CUR A to its customer ; ( b ) trade, quantity or cash discounts, service allo wances and independent brokers or agents ' commissio ns, off - invoice promotional discounts, rebates, volume reim bursements, if any, given, allowed or paid, such am ounts to be agreed to by the es prior to being given, allowe d or paid by CURA ; ( c ) credits or allowance for such Product, if any, given or made on account of price and shelf adjustm ents, returns, bad debts, charge backs, any and all feder al, state or local government rebates or discounts whether in existence now or enacted at any time hereafter, and the gross amount bill for that rejected Product or such Product recalled, seized or destroyed ( voluntarily ( to be mutually agreed to by both parties ) or at th e request of any government agency, subdivision or department ) ; ( d ) any tax, excise or other government charge upon or measured by the production, sale, transportatio n, delivery or use of such Product ; and any surcharge, levy, ta x or assessment mandated by any federal, state or l ocal government or administrative agency to fund a compe nsation program or reserve for persons injured by s uch Product ; in each case determined in accordance with CURA 's customary accounting policies and practices in a manner consistent with Generally Accepted Accountin g Principles in the United States