definiens: means that effort [ * ] with respect to its own products or diagnostics, as thecase may be, of similar scientific merit and comparable commercial potential, taking into account all appropriatefactors that impact the applicable Party ’s decisions as to resource allocation for its products or diagnostics, such asintellectual property position, the cost of development, regulatory risk, safety and efficacy, reimbursement factors, parallel importation considerations, pricing, product life cycle and cost of sales and marketing, also including thetiming and promptness with which such efforts and resources would be applied, and, in the case of [ * ] . The effortsrequired by [COMPANY] or [COMPANY] necessary to constitute Commercially Reasonable Efforts will not be reduced byconsideration of the fact in and of itself, that [COMPANY] or [COMPANY] has an interest in developing or commercializingpharmaceuticals or diagnostics other than the Product or Companion Diagnostic that may be marketed for the sametherapeutic indications as such Product or Companion Diagnostic