definiens: means any tangible and/or intangible information ( including information with respect totreatments, delivery devices, stored cells from treated patients, patient selection, patient screening, cell collection, cell processing, cell culture, cell transplantation, and follow up protocols and procedures ), know - how, show - how, ideas, data ( including pharmacology and clinical data ), inventions, designs, specifications, processes, techniques, formulae, sketches, drawings, models, apparatus, equipment, databases, research, experimental work, development, software programs and applications, software source documents, third party licenses, studies, works of authorship, materials ( including advertising, promotional, marketing and training materials ), trade secrets, technology and otherIntellectual Property Rights ( other than Patent Rights ), including any and all SOPs required to Exploit Proceduresand / or Products, including those set forth on Exhibit G, whether or not proprietary or patentable and whether stored ortransmitted in oral, documentary, electronic or other form, in each case with respect to the Field or otherwise