definiens: means : ( a ) where applied to carrying out specificobligations under the Research Plan, deploying appropriate resources commensurate with the obligation, andcarrying out such obligation in a reasonably sustained manner ; and ( b ) where applied to the development orcommercialization activities of [COMPANY] pursuant to a Commercial License, the efforts and resources that UCBand its Affiliates would use as part of an active and continuing program of development orcommercialization of its other pharmaceutical products of a commercial potential similar to the commercialpotential of the relevant Licensed Product, at a similar stage of its product life, taking into account relevantfactors such as the establishment of the Licensed Product in the marketplace, the competitiveness of themarketplace, the proprietary position of the Licensed Product, the regulatory status involved, the pricing andlaunching strategy and the risk / benefit profile ( including relative safety and efficacy ) of the LicensedProduct . of a Party shall require that such Party ( on its own or actingthrough any of its Affiliates, sublicensees or subcontractors ), at a minimum : ( i ) promptly assignresponsibility for such obligations to qualified employees, set annual goals and objectives for carrying outsuch obligations, and monitor and hold employees accountable for progress with respect to such goals andobjectives ; * * * INDICATES MATERIAL THAT WAS OMITTED AND FOR WHICH CONFIDENTIAL TREATMENT WASREQUESTED . ALL SUCH OMITTED MATERIAL WAS FILED SEPARATELY WITH THE SECURITIES ANDEXCHANGE COMMISSION PURSUANT TO RULE 406 PROMULGATED UNDER THE SECURITIES ACT OF 1933,AS AMENDED