definiens: means the gross amounts invoiced or billed, and all other amounts ( including as a result of any agreementor arrangement with any Third Party and whether in cash or non - cash consideration ) received by Licensee with respect to salesby or on behalf of Licensee of Licensed Product to unaffiliated Third Parties less the sum of actual amounts for the followingitems : any outbound transportation, insurance and other shipping and handling costs paid or allowed ; trade, quantity anddiscounts in amounts customary in the trade ; allowances and credits to purchasers for damaged and returned product, including allowances and credits because of returns or rejections ; excise, duty, sales or similar taxes ; allowances forpromotional and demonstration units permitted under Section 3.4 ; and [ * ] . shall be measured on a country - by - country basis, when a Licensed Product is first sold or otherwise transferred for value by or on behalf of Licensee, or first usedor leased in such country