definiens: means all intellectual and industrial property interests now or hereafter owned by GUESS, other th an the Trademarks, whether or not copyrightable or patentable, including, without limitation, manufacturing formulas, concepts, designs, trade dress and simila r materials in and to any Products or components thereof and to any prints, p ackage designs, containers, bottles, tubes or other packaging and form thereof ( including the shape and graphic design ), tooling, molds, sketches, artwork, labels, Advertising and any promotional materials using or used in conjunction with any of the Trademarks or the Products or components thereof, whether created by or on behalf of GUESS or LICENSEE and embodied in any form whatsoever ( inclu ding without limitation, electronic media, computer discs and hard drives ) . Notwithstanding the foregoing, IP Rights shall also include the exclusi ve rights to use the scent