definiens: shall mean those efforts and resources normally used by [COMPANY], in the Territory or in such country, as thecase may be, with respect to a product owned or controlled by [COMPANY], or to which [COMPANY] has similar rights, whichproduct is of similar market potential in the Territory or in such country, as the case may be, and is at a similar stagein its development or life as is such Product, taking into account issues of safety, efficacy, product [ * * * ] Confidential Treatment RequestedConfidential portion omitted and filed separately with the Commission 3 REDACTED COPY profile, the likelihood of obtaining regulatory approvals, including satisfactory reimbursement or pricing approvalsfor such product in the Territory or such country, as the case may be, and the timing of such approvals, the currentand projected competitiveness of the marketplace for such product in the Territory or in such country, as the casemay be, the proprietary position and anticipated exclusivity of such product in the Territory or in such country, as thecase may be, the existing or projected sales and profitability of such product in the Territory or such country, as thecase may be, and other relevant commercial factors