definiens: means, as to any Person, any information not generally known outside such Person that may be of value to s uch Person including information that has not been disclosed to the public or to the trade with respec t to such Person ’s present or future business, oper ations, services, products, research, inventions, discoveri es, drawings, designs, plans, processes, models, te chnical information, facilities, methods, trade secrets, co pyrights, software, source code, systems, patents, procedures, manuals, specifications, any other intellectual pro perty, confidential reports, price lists, pricing f ormulas, customer lists, financial information ( including th e revenues, costs or profits associated with any of such Person ’s products or services ), business plans, lea se structures, projections, prospects, opportunitie s or strategies, acquisitions or mergers, advertising or promotions, personnel matters, legal matters, any other confid ential and proprietary information, but excludes any informati on already properly in the public domain . also includes confidential and proprie tary information and trade secrets that Third Parti es entrust to such Person in confidence