definiens: means ( 1 ) the out - of - pocket costs that are directly and reasonably allocable to thesales and marketing of a Product in the Shared Territory and that are compliant with Applicable Laws and applicableguidelines concerning the advertising, sales and marketing of prescription drug products ( e.g. PhRMA Code ), including:(a ) activities directed to the advertising and marketing of a Product ; ( b ) professional education in the Shared Territory for U.S.-based professionals ( to the extent not performed by Sales Representatives ), including launch meetings ; ( c ) costs of advertising, public relations and medical education agencies with respect to a Product ; ( d ) peer - to - peer activities with respect to a Product, such as grand rounds, and lunch and dinner meetings ; ( e ) speaker programs with respect to a Product, including the training ofsuch speakers ; ( f ) developing and providing training packages, promotional literature, Samples, Promotional Materials andother selling materials with respect to a Product ; ( g ) developing and performing market research with respect to a Product anddeveloping branding, communications and life cycle management plans ; ( h ) conducting symposia and opinion leaderdevelopment activities with respect to a Product ; ( i ) developing reimbursement programs with respect to a Product ; and ( j ) e - details or detailing through video and ( 2 ) subject to Section 5.10(d ), Field Force Detailing Costs