Wish it had been made by Pixar...

Rating: 7/10 (5 March 2013)

At first glance this would appear, as some reviews have sighted, the new Toy Story (1995). Maybe it is, but I just didn't feel it. I'm old enough to remember these 8-bit games and even though Fix It Felix, Hero's Duty and Sugar Rush are all fictitious, they're all rooted in the reality of the industry, with their real life counterparts being Donkey Kong, Call Of Duty and Super Mario Cart.
The plot is basically that of any Disney film and this is kind of where it fails a little. This isn't Pixar and I'm spending most of the time wishing that it was. Tangled (2010) had the same problem, with it being good, in fact better on the second viewing but not as good the masters of digi-mation would have made it. But Wreck-It Ralph would seem to cry out for the Pixar treatment. Its similarity in tone to Toy Story, with computer game characters coming to life when the kids leave, rather than toys, as well as the fact that this is the perfect subject for a Computer Generated movie!
The comedy was decent, with more of the successful jokes revolving around candy, Mentos and cola, rather than the arcade worlds themselves, but still, plenty of references for the game heads, which my wife is but I'm not, really. It was fun and the final reel was exiting, with the running time pushing two hours, it wasn't overly long but still felt wanting.
I think that it would have been better if there was more that just one line cameos from the established arcade characters, but I'll say it again, that for me, this wanted to be a Pixar classic but just couldn't match the standards.