"Finchys a gag man, I'm more character based"

Rating: 9/10 (20 January 2008)

Well it appears that Apatow can do both. Make no mistake this is a very gag based film, but there are plenty of laughs in there. The storyline gets pushed along and it does not gel together that well, but if you like stupid/silly/awkward gags then this should be right up your street.
For me comedy has to tick 2 boxes: quotability (basically how many scenes/lines/jokes are memorable) and longevity (how many times you would want to watch this) Whereas with a film like Anchorman you laugh more each time you watch it (due to the more character based humour and heavy ad lib) I don't think Dewey Cox will stand up to repeated viewings as well, although the one thing it has going for it in that respect is the songs.
I loved the scene where he is recording a new song and the backing band just come straight in with the words... there were a lot of little things which added together made this a very enjoyable experience.
Yes people with a dryer sense of humour might not enjoy it so much and there isn't much to think about but for an evenings entertainment I can't rate it highly enough... so 9/10 then!