Is it rewatch-able?

Rating: 7/10 (17 April 2019)

In my opinion, great horror films are instantly re-watchable. American Werewolf in London, Return of the Living Dead, Dawn of the Dead, Poltergeist, Invasion of the Body Snatchers... all of those are worth viewing over and over again.
I think Us is worth a second viewing to see for certain if the story holds up. After that, I'm not sure if it would be re-watchable at all. And that's not to say there isn't a lot to admire about this film. The unique story, most of the acting (the lead is ASTOUNDING), strong visuals, great cinematography, and a very memorable score help to elevate this movie beyond your standard horror movie tripe.
While I enjoyed many of those aspects, I left the theater with a few nagging questions. Mostly, I was wondering if the entire story behind The Tethered was even necessary. To me, sometimes the horror of a fantastic and seemingly implausible situation is even stronger without much of any explanation at all. Obviously not all horror films can or should follow this path, but some horror movies are better told with more mystery and ambiguity. Too much explanation can ruin a story's full potential and I feel Us came way too close to doing this.
It's also worth noting that most horror film trailers end up making more of an impact than the full-length features they're based off of. I believe there's two main reasons for that. The first is the combination of visuals and music. You don't need much more than that to effectively pull in the viewers. And secondly, trailers don't give us much information. What we see in a trailer remains a mystery, which, of course makes us want to go see the film. And that's why a lot of horror films end up being disappointing - the mystery is explained and the plot holes are revealed the more it's dissected.
Still, there's a lot to like about Us. It's different and unique. And hats off to Jordan Peele for attempting something that isn't a ghost movie (yawn), a possession movie (double yawn), or a higher budget version of some shlock ripped straight from the SyFy Channel (I'm looking right at you Meg).
And for that alone, I'm recommending Us.