Pixar Pixar Pixar Pixar Pixar Pixar ?????? What's going on?

Rating: Null/10 (9 June 2009)

I started reading the reviews for "Up." Strangely, every review refers to Pixar. "What can I say about Pixar? Amazing?? Perfect??" "Pixar launches their funniest film out of their tank to date." "Possibly the best Pixar film to date." "Pixar hits it out of the park, again" "UP, Pixar's latest animated feature, is just delightful." "Pixar do it again! Up soars to new heights!" "Pixar produces another Oscar Winner." "If Pixar - as a studio - has any weakness, it's that they have no idea how to make a bad film." "Pixar soars again." Pixar is God. Pixar for president. Long live Pixar! What's going on here? It really struck me as odd that so many consecutive reviews referred to Pixar. I would think that legitimate reviewers would refer to the film first, then to the plot, then to characters, and sometimes to the director if he/she is famous. I have grave reservations as to comments posted regarding this film. Has Pixar hired a team of professional writers to bombard IMDb.com with positive comments with rave reviews? As my usual practice is to skip the first two pages of reviews on IMDb, I am aware that this practice of insider reviews does happen. i.e. terrible film gets rave reviews in the first two pages, then followed by all terrible reviews and ratings. In the past, it was only the first two or three comments that were posted by insiders, and then it progressed to a page or two, but this may bring it all to new heights. As with the voting, there can be cheats, and IMDb.com has got to look at this again and see if I am correct in my assumptions of cheating in the comments. It is a terrible disservice to the honest members of the web site. If the comments are accurate, then why did 6.1% give this film a rating of 1 to 5? Where are the negative comments? And 38% of viewers rated it from 6 to 9? 7,837 voters gave "Up" a perfect score of 10, and a total of 6,170 scored it below that number. So, it's almost an 8 to 6 as to perfect film versus good film / terrible film. Where are those comments? All I read in the first several pages was Pixar, Pixar, Pixar. One just has to read the first page of comments to see what I mean. What's going on?