Same Old Story

Rating: 3/10 (18 November 2000)

Folks, I'd just like to point a couple of thing out to you. There is an art to movie-making. Part of that art involves developing a story-line. Unless it is a satire, or otherwise involves a comment on an existing story-line, a good movie will have an original story line. Titanic was a romance with a story that has been told before, too many times to count. The inaccessible girl, the boy who must overcome the odds, including a better-placed suitor, to get the girl. Such a lack of imagination makes for a bad movie. Titanic was an unimaginative story with a very large budget.
There is an art to marketing. To market something, you appeal to people's emotional centres. One of the best way to do this is to apply the tried and tested formula of the human courtship ritual. Gets 'em every time (if you spend enough money).
Titanic was an extremely good marketing exercise. However, many people who don't know better, got good marketing confused with good movie making. Let me make this clearer for you. Titanic was a good marketing exercise. Titanic was also a bad movie.