All style, no substance

Rating: 4/10 (10 November 2013)

The acting was solid. The production value was superb. Everything else was really poor.
The back story and character motivations are laughably sparse. Most of the characters are completely one-dimensional, with the possible exception of Loki. The plot is the most boring and typical of all action plots - some "bad dudes who happen to be really ugly" decide to "destroy the world for no reason other than being evil" and "only our hero can save us all", etc. Moreover, it was lazy writing - whenever an absolute miracle needed to happen, it conveniently did, every time.
Of course this is a mindless blockbuster Marvel movie so we shouldn't expect much. But the thing is that these kinds of films CAN be made with a reasonable plot, pacing, and character development. The writers were obviously just going through the motions to cash in on the surefire moneymaker sequel, and from a business perspective it is hard to fault them. But it says a lot about the sad state of Hollywood in 2013 that this film currently has a 7.7 on IMDb.