Fun trip, but why is the heroine 'alcohol' dependant?

Rating: 8/10 (19 November 2017)

Enjoyable and funny with Lord of the Rings thrilling overtones, but was this movie sponsored by the alcohol industry? It is unclear what the principal female protagonist is drinking as she fights alongside Thor, but she drinks...a lot. And when Thor suggests she give it up, she is adamant she will continue drinking. In the opening scene she is clearly inebriated. The writers may as well had her knitting, or smoking substances, sniffing, or even injecting- it wouldn't have made any difference to her actions, motivations, nor the plot. It was totally gratuitous. So why did the writers have her drinking to excess and render her character impervious to this? Was this to make her appear more powerful, or cool? With millions of viewers being young tweenies, and with her character seeming to personify female empowerment and independence, could she be inspirational or a role model? Does this movie undermine the millions (if not billions globally) of dollars spent on campaigns to encourage safe drinking? Key message from this movie: let's all drink flagons of wine/spirits in one hit just like she does! Beware this one significant flaw in an otherwise entertaining movie that renders women as either evil, or admirable, but drunk.