Had a lot of issues with this film's presentation and marketing

Rating: 4/10 (3 November 2017)

First of all, it was very obvious the director was a no-name beginner they took a gamble on. It was hard to take the movie seriously because it never took itself seriously. I like humor in my movies, but every scene tried to shoe in situational joke after joke to the point of absurdity. The blue rock man was the worst. I presume he was voiced by that annoying actor from Flight of the Conchords, Jerome whatever. The director got so obsessed with his jokes that the plot of the movie got lost in it all and it was hard to take Hela seriously.
As for Hela, I could never buy her as a serious villain. Cate Blanchett did a good job, but she was an afterthought in this movie. You knew she was the bad guy, and that was that. Her story arc was as generic, boring and non-threatening as it gets. I mean, Thor has known his dad for what, thousands of years, but he never bothered to tell him about her? Really? No one else in Asgard told Thor and Loki about her? Not even the Frost Giant king? Come on. She comes and goes in the film barely registering an impression other than looking attractive. Karl Urban is totally wasted in the Marvel universe as a lame henchman when he's totally capable of much, much more. That was the biggest tragedy of the whole film.
Marvel keeps pulling this stunt where a character's weapon, home or whatever gets destroyed, leaving the viewer wondering how the character will deal with this in the sequel. We all know what's going to happen, they're just going to have said weapon, home or equipment magically respawn and never explain what happened. They've done this with Iron Man's suits, Captain America's shield, Asgard's bifrost and now, Thor's hammer. You will see Thor get his hammer back in Infinity War without any sort of explanation. It's just bad storytelling.
Last but not least, the trailers completely ruined the movie. It would have been a much better film without all the ads thrown in your face everywhere, revealing the Hulk's appearance in the movie and Hela destroying the hammer. There were no surprises. Dr. Strange could have easily been cut out without anything lost, why not spam the trailers with his scenes? There were plenty of other action scenes that would have spiced up the trailers just as well. I feel that the director of this film got boned as badly as the one who directed Terminator Genisys, who ironically, was the same guy who directed the last Thor! What are these studio exec fools thinking?
The best thing about this movie was Tessa Thompson playing Valkyrie. She was another actress totally wasted on a lame sidekick role. Why not make her Captain Marvel? She's far more believable as a leading lady superhero than Brie Larson! What a WASTE. I'm going to presume they're going to make her the female Thor? Please don't do this, for the love of God.