Visually beautiful 2 hrs of actors having fun on set

Rating: 8/10 (4 November 2017)

First of all, props to all the visual effects teams involved, IL&M and others, the movie really did look amazing (even though 3D felt off sometimes).
This movie is very similar to another MCU movie "Guardians of the Galaxy 2" in many ways:
1. This movie also had almost no plot, and even those parts were standing still for about 80% of the movie. By the end of the movie the plot is rushed through a couple of scenes and "bam!", it's over.
2. It also has the same structure: most of the movie consists of action scenes and funny exchanges between the characters. Sometimes the movie goes deeper and opens some of the backstories but it always feels forced. I remember even a couple of lines like "so, what's your story" and the guy starts to backtrack.
3. Like in GotG2 I found it really hard to care about any of the characters and the "story" just because nobody in this film cares about what's going on. Nobody has motivation to do anything. They just sort of do things because they sort of should and thus everything is funny and just a daily routine for them. Thor's father is dead and his home is invaded but he still has some time to spend pushing funny lines with his friends. Banner spent 2 years being Hulk and still behaves kind of confused and corky, trying to be funny as everyone else. Loki's presence was completely optional but they obviously couldn't just remove him from the story.
4. Most of the characters are interchangeable. They occasionally get some sort of personality traits but most of the time they all act and react the same.
My biggest problem with MCU movies is that as there's more and more movies being released they tend to lose any sort of originality and freshness (which is typical for anything not just movies).
It would've been much easier for me to remember each movie if I had something to grab to, like a strong character or a really intense emotion, but these movies just fail to deliver those lately.
It is interesting that DCU movies are often blamed for being too serious and dark to be actually fun, but MCU ones are drifting further and further away from being called actual movies becoming pretty much what they should be, I guess - a motion picture representation of a comic book.
I'm not a comic book fan but I still hope that comic books are not all about flashy imagery and easy laughs. Or am I wrong?
8 for the looks and some well done action.