Good but still disappointing

Rating: 6/10 (22 February 2018)

To get this short:
the good aspects of the movie are the good actors, good jokes, great effects, and the God-like soundtrack. The charm and tempo sets off the continued franchise in a way, that gets the smile going from beginning to end. Overall it's a fairly interesting film.
The bad aspects of the movie though...
First is the wasted potential! this is meant with both the antagonist and the setting of the film. It starts off with introducing the villain Helen - the God of Death, which is supposed to be an important character for the franchise! but ends up being wooden, dull and boring in general. She is presented with no personality whatsoever, and with the sheer motivation of "conquering the world", which is fine if the character is deep, but being so one-dimensional makes it such a cliche that really falls flat. This is especially noticeable when considering that it's double oscar winner Cate Blanchett playing Helen. This is of course a HUUUUGE waste of potential.
The other is the fact that in a time with so remarkable CGI, they put most of the runtime outside of Asgard... Maybe it's because Marvel wanna tie up the franchise in a climax there, but for now it just comes off as a cheap way to avoid any world-building. In the end - this movie leads to nowhere, with almost zero consequences from bumping into the God of Death. Good movie in general, but also a big disappointment when considering the circumstances.