This Is the End is definitely the end of Seth Rogen movies for me.

Rating: 4/10 (17 June 2013)

"This is embarrassing."
In a mood for a movie and not for another adaptation of a disappointing franchise (Superman), I decided to go see This Is the End. I had the expectation that the movie would provide numerous laughs based on its surprisingly positive ratings. Based on Seth Rogen's previous movies, I guess it was wrong to believe so. This Is the End houses an empty plot filled with over-the-top vulgarity that is seemingly supposed to make viewers laugh rather than be disturbed and confused. And again, it was my fault to even hope that a Seth Rogen and Evan Goldberg movie was going to be good, or even funny.
The film starts off with an interesting and new premise: Hollywood actors/comedians playing their fictional selves in an apocalypse. While the main cast consist of Jay Baruchel, Seth Rogen, James Franco, Craig Robinson, Jonah Hill, and Danny McBride, there are many cameos throughout the movie, including Emma Watson and Michael Cera. Michael Cera steals the spotlight in the beginning with his horny and drug addicted awkwardness. While his parts are the funniest scenes in the film, sadly, he is one of the first to go. For the rest of the hour and a half, the film attempts to make rape jokes, regurgitation, and excessive masturbation into something humorous. The film has potential, but definitely ends up as a hit and miss. I was surprised to find other viewers laughing their heads off when someone on screen had their own head chopped off and kicked around. But then again, they were mainly obnoxious high school students. It just goes to show the level of stupidity and maturity that the movie has.
The film tries to focus on Seth and Jay's shaky friendship. But the movie is careless with its story, paying more attention to the cast getting high with Psy's international hit playing in the background. So it's obviously safe to say that the film lacks any sort of real story and is just a narcissistic display of actors ridiculing themselves for creepy and cheap laughs.
I couldn't help but feel embarrassed for watching such a horrific attempt at comedy. I also couldn't help but feel embarrassed for the actors as well. This Is the End is definitely the end of Seth Rogen movies for me.
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