Didn't hit the mark

Rating: 5/10 (18 September 2013)

Gave "This Is the End" a 5/10 because while its not an affront, it didn't achieve anything. The plot is some watered down interpretation of the Christian religion's judgement day and i don't remember laughing uproariously (or otherwise) once.
The best thing it had going for it, in my humble opinion, was the art- style of the cg. Other than that it was your classic comedy that supplants an interesting plot and acting with cameos from more than enough celebrities to take up an hour of the screen time just with their irrelevant appearance.
The actors all portray themselves in the film and feign some small modicum of self realisation, without actually saying anything about the culture surrounding actors that needed to be said or hasn't been highlighted before. Not a bad film if you want to kill some time, but i cant conscionably rate it higher or it would brush shoulders with films that tried to do more than churn profits, made all the more heinous because materialism is one of the issues the characters "learn" about during their redemptive journey.