Do not expect anything groundbreakingly deep

Rating: Null/10 (24 September 2013)

This film tells how a group of film stars face an apocalyptic event, hiding in a multi-million dollar home.
"This Is the End" is interesting as it shows film stars playing themselves in a party, making fun of themselves. This is a new idea to me, but the novelty ends there. The rest of the film features a bunch of best friends acting irresponsibly, in a very juvenile way. The dialog is at times so ridiculous that makes me wonder why the filmmakers thought it was a good idea. There is plenty of product placement, including chocolate and even a certain boy band.
I guess "This Is the End" serves the purpose of providing brainless entertainment. Just do not expect anything groundbreakingly deep. Not literally anyway.