Vulgar misfire almost succeeds in being a look at what men and women really want

Rating: 4/10 (10 August 2009)

Producer of a local news program is forced to take on a piggish cable TV host when her ratings fall. He's supposedly an expert in what men and women really want and his inflammatory style is ratings grabber. She's both horrified and charmed. Can romance be too far away? Low brow comedy that is trying to be more than it is. Give the film points for trying to deal with men and women's baser instincts but take a few away for not always leaving the sewer. In all honesty my attitude has changed since I saw the film three or four days ago. Initially I thought this was an occasionally funny but terribly foul mouthed film was a complete failure. Since then, in the process of talking and thinking about the film I find that the film has grown a bit on me. I don't think the film is the total disaster I first thought. Now I find it to be more an foul mouthed misfire that doesn't quite work. Personally I find it interesting that any Hollywood film is dealing with the battle between high brow and low brow, especially when the whole industry is rapidly dumbing itself down. Lets face it the industry is moving more and more toward the brainless and enforcing the baser stereotypes of men and women. Here is a film about that battle. Thinking about the film after the fact I still think the humor only occasionally works, but I don't think its as mindless as I first thought. Clearly there is, or was something to the material that drew its stars to it other than the vulgarity, and I think if one looks at the finished film I think some of that is still there. Is that a thumbs up recommendation, no, but its not a total pan. I don't think you should pay 12 bucks to see it (I'm still stinging from that bad move) but I do think that if you see this on cable with a beverage of your choice you might enjoy it in a Neanderthal sort of way.