In Your Face Product Placement Ruined What Could Have Been A Great Film!

Rating: 1/10 (28 December 2013)

Sorry, but the product placement was so blatant it ruined the illusion of the story. Let's face it, unless your making a documentary all filmmaking is based on creating good illusions, like a talented magician! When a particular fast food company that serves gross food infects a story - like a flu virus - it wrecks the fantasy created by the filmmakers! James Thurber would be spinning in his grave!
Such product placement is totally unnecessary unless the producers of the film felt The Secret Life of Walter Mitty was going to be a big flop. Or, those making the film want to squeeze every last cent they can to make money by treating filmmaking like a commodity, such as toothpaste or underarm deodorant! Hey, that's a great idea, since we get to know over and over again Walter Mitty's favorite crappy fast food restaurant, why not let us know what his favorite toothpaste and underarm deodorant are, too?!! And why stop there? Let's find out his favorite type of paper towel, toilet paper, laundry detergent, car, soda, vodka, beer and on and on. I even have a new idea for a title: "The Secret Product Placement Life of Walter Mitty.
I didn't pay $11.50 for a ticket and another $6.50 for popcorn to repeatedly watch and hear the characters talk about commercial products in the middle of a movie. The product placement in this film was not subtle and I didn't appreciate being forced to watch such nonsense!
It's really sad filmmaking has stooped so incredibly low and that the film-going public tolerates this crap! Wow!