Horrible stuff for kids

Rating: 1/10 (5 June 2017)

Started watching this with my kids based on trailer. I actually very rarely do this, but research the movie well before pressing play. Based on trailer I figured this is a harmless cute pet movie. It isn't. I don't know what sick twisted mind thinks this is good family entertainment.
Starts off amusing, nice animation, cute characters, it's basically what the trailer showed us. I started grinning already when the two main characters didn't get along, but when they get out of the house, the things get really twisted. They loose their id tags and run into dogcatcher and a "lost pets gang" and go down to sewers.
There's a lot of detailed talk about pets killing their human owners, with a blender, the discussion comes up twice and is really long. The lead characters are made to act "tough" and they make up horrible stories the "gang leader" disturbingly enjoys. Then there is a scene where a pet literally beats out answers from another. A lot of scary action, cute bunny turning scary hostile etc etc.
I don't know who this film is for really. Kids don't need to see and think of this stuff as entertainment. Kids don't need to think about murders. They don't and I'm pretty sure the whole idea went over their head, because it's not how kids think - thank god. But why feed them this hostile crap?
What eventually made us stop watching was the snake in the sewers. My 7 yo said he doesn't want to watch anymore and I agreed.
I'm sure the ending is all nice and friendly (atleast I hope so), but I really really despise the idea that you can do what ever to create dramatic structure in the movie, just to sort of make up for it in the end with a "good message" (I don't know if there is one tho). At that point the film makers have already served the ideas to kids so you can't take them away anymore.
You can do a proper - dramatic, even scary - kids movie without the themes served in this movie. Look at Totoro and other Ghibli movies. You don't need baddies, violence and murder.
Come on film makers, you can do better.