Deceptive Advertising, Not the "Kid" Movie it Appears to Be

Rating: 1/10 (1 August 2016)

Not commenting on artistic merits, purely on content/target advertising. Commercials are happy/fluffy/funny.... this is in no way representative of this movie as a whole, and could/should be considered deceptive at best, if not literally false advertising. My child has watched commercials depicting happy-go-lucky, anthropomorphic pets hanging out and happily partying with their pet friends of all persuasions while their owners were away. So naturally she loved.... the first 15 minutes of this movie. In short time, anything most rational people would consider appropriate for a child gave way to frightening, gangland-style violence, including discussing the "glory" associated with "pets" murdering their owners and an attempted "initiation" involving an over-sized viper, and an overall tone that is simply disturbing. The greatest disappointment for the moviegoer isn't even in the questionable content of the film itself, but in the fact that it can only be reasonably assumed that the commercials were deliberately misrepresentative of the film as a whole because someone realized that if rational parents were given an accurate depiction, the box office take would have been very disappointing to the company.