Great Film, But Probably Still Overrated

Rating: 7/10 (27 December 2012)

Jack Skellington (Chris Sarandon), king of Halloweentown, discovers Christmas Town, but does not quite understand the concept.
I understand this is a modern Christmas classic, and as we approach the 20th anniversary, there will probably be a great deal of fanfare. I guess I just do not get it, though. While I enjoy the movie, love the songs (Danny Elfman is amazing) and think the animation is spectacular, it is unclear to me how it has the strong cult following it does or how it has made the Top 250 movies list.
Maybe I am just rebelling because I instinctively dislike things that are popular. But I just am not clear on the mass appeal. If we consider this a Tim Burton film (and that is debatable), it is probably among his best work... but still not on the level of, say, the Batman films or "Beetlejuice". And those do not get the level of praise. Why?