A marketing trick

Rating: 6/10 (3 June 2003)

The Matrix Reloaded. As everyone I really looked forward to the sequence to the Matrix. Despite bad reviews I went and see the film with the idea to just enjoy the best action scenes money can buy, and I did.
The Matrix Reloaded didn't give the rush of excitement as the first one did. Why? The inbetween scenes where a little bid too long and the editing was unlucky. It is both a sequel and a lead-in towards the Matrix Revolutions. Movie rules would say that can't be good, and it isn't. The newness which was there in the first, wasn't there in the second. Then why can the most expensive movie up to now not be good. My thought is :marketing. The longest and most expensive trailer ever. For where there is good there has to be bad. They make the second movie in the trilogy likeable but not good, so the third one is at least going to be better than the second. They know they are not going to be able to repeat the level of the first one because it was the newness which made the Matrix good. All the money in the world can't bring that. This is their solution. The producer's solution to just make more money. In Holland we call it milking the cow until its empty.