Truly Incredible Film

Rating: 9/10 (21 February 2020)

The LEGO movie does an excellent job of portraying how LEGO toys are used. You have people like Finn's dad who collect LEGO sets and have to follow the instructions perfectly, and are very serious about it. Then you have people like Finn who like to build their own things and don't follow the instructions. Master Builder is a term that is actually used by LEGO and it refers to people who make all of the instructions for the company's toys. Being captured by Lord Business is a metaphor for LEGO hiring people who grew up loving LEGO and then being taken in to the company. Lord Business represents a consumer/collector that always wants more sets to add to their collection. I think this was a very bold movie for LEGO to make, because it questions both the company and the community itself. I truly love this movie for so many reasons but mainly because it makes me appreciate what The LEGO Group has done.