I used to work at Lego... kind of

Rating: 8/10 (11 February 2014)

Living in Montreal, I worked for Mega Brands, Lego's #1 competitor in the world of construction toys. I spent the entire day with "builders" and "designers" who - like me - had always loved playing with Lego toys. They were brilliant people creating amazing toys with bricks, showing creativity and passion for toys and Lego.
So you can imagine that when I went to see the Lego Movie, my expectations were pretty high... and I was not disappointed one bit! Not only is it always fun to see iconic toys you played with being brought to life on screen, but also they actually wrote a script for the movie. I was expecting a simple use of a famous brand to make some dollars like the many catastrophes we've seen lately in theatres - Battleship, Transformers, and to some minor extent G.I. Joe. But luckily for us grown-up kids, they took good care of their bricks, our bricks, our Lego.
The story can be seen at different levels and refers to different layers of pop culture, literature, and art. This is why the movie is completely accessible to children, and definitely not boring for teens and adults; so you can make it a family moment, or just a you time. Up to you! And for once, Will Ferell actually serves the story in an efficient way instead of being a 90s evade from SNL who never really escaped his home TV show.
So yes, I would completely recommend it to viewers of all ages, from all places, and of course, to you Lego fans out there. We're a huge crowd!