Light-hearted and imaginative fun.

Rating: 9/10 (4 November 2016)

The LEGO Movie, on the surface, seems like a product placement for one of the world's biggest toy-brands; the truth about the movie is that it capitalizes on its heritage and satires the basic premise of capitalism through its character Emit. And The LEGO Movie has a loose but flexible plot that never gets too self-restrained: only when the script says so.
This film is a charming, colourful and memorable treat in animated cinema, and the computer-animation is used to emulate stop-motion and I liked how the animation didn't TRY to look like it was done on computers. While it is noticeable that it is CGI, it is done so with memorable style that hardly gets in the way of enjoying what you're watching.
The LEGO Movie is an advert for promoting not only toys, but imagination and thinking outside the 'instructions'.
Also, Batman is in this movie. So there's that.