It's called "The Lego Movie" for a reason

Rating: 9/10 (15 November 2014)

I'm really surprised by the number of complaints about the movie being one big advertisement for Lego. Looking at the title, I would think that was fairly obvious. If watching this does not inspire you to want to use Legos, then I worry about you.
I thought this movie was absolutely enjoyable. Initially I was skeptical that it would hold my interest but it did so in spades, and had more funny moments than I can count. I found the dozens of nods to other popular characters and movies particularly amusing and clever. There aren't very many films that can pull that off. This one did.
Definitely a must-watch. I'm going to go watch it again!