The shameless product placement ruins the movie!

Rating: 2/10 (27 July 2005)

I actually like the idea of this story a great deal. But in true Michael Bay style it was destroyed. There are many reasons why this movie didn't work overall but the worst of it is the ridiculous product placement. When are the people that make these decisions going to realize that we the audience want to get lost in a story? When will they understand that these stupid shots that are stuck in to promote a product we all know about anyway just pull us right out of the moment and reminds us we are watching a movie, and a bad one at that? At least if we could lose ourselves the movie may have stood a chance. I've never seen product placement this bad before. I wish Bay would stick to making commercials.