The Cult of Video.

Rating: 8/10 (17 March 2002)

I recently purchased the new limited edition Evil Dead DVD and was struck by how little I new of the evolution of the popularity of this great little horror film. Contained in the DVD is a documentary focusing on the 2 guys who distributed the film, and to my surprise I discovered that they released Evil Dead simultaneously in theaters and on video. Evil Dead soon became one of the top selling videos of that year and it's cult status grew and grew. It can be said that Evil Dead began the video revolution whereby films gain popularity on video. It was soon discovered that releasing a movie theatrically was not the only way to get your film seen. Evil Dead established itself as one of the very first video cult movies.