A regular movie with good comedy and too much advertising.

Rating: 7/10 (20 September 2016)

This comedy seems to be a scathing critique of the huge "non-sense" that surrounds the world of fashion. Its the story of a young journalist (Anne Hathaway), serious and idealistic, newly output of the university, which seeks to adapt to the wording of a major fashion magazine, run by a very strict and demanding director (Meryl Streep), absolutely convinced of the crucial importance of fashion to the society that surrounds her. The way she explains it couldn't be more honest about the egocentric way the fashion industry thinks about itself, looking to format the world according to their own standards while seeking to give the world what their think he wants (its like an ouroboros). The film is full of small critics and humorous moments, as Andy is "tempted" by the seductive universe around her.
Unfortunately, the script is not particularly innovative and ends up becoming quite predictable. Another problem of this film is the excessive advertising to brands and products. It looks like a family size commercial, with hundreds of references to brands embedded in dialogues and situations. In the other hand, the performance of the main actresses is excellent. Hathaway is at her best level and can really give some grace to her character and put it in conflicts of interest and situations that will oppose her values ​​and ideas to her need to keep her job. Meryl Streep is a chameleon-like actress, able to wear the skin of the devil himself in a convincing way when she wants. She is the star of this film, with her closed face and her inability to show some kind or human warmth.
In short, this film is very positive because the performance of the two actresses involved and good comedy moments. Without being surprising or fascinating, its a film that entertains the audience in a very effective way.