A great start to a downhill spiral.

Rating: 5/10 (24 September 2017)

The movie begins with another clever marketing pitch by James Wan trying to mix Amityville horror in here just like he did with ''Annabelle'', well not that it is horrible, but still seemed quite irrelevant. The beginning is not horrible, rather fast paced, the viewers got to see paranormal activity quickly, which carried on for a good while.
What i found really weird was the movie coming to a massive stall in the middle of everything, i do not think i have experienced something quite like this in a film before. In my opinion it was just another cheap shot at extending the screen time, which panned out to be rather sizeable. The first hour had a couple of interesting and witty jump scares, which were quite original and definitely one of the greatest things about this film. Then after we arrive at around the half way mark everything slows down and it seems as if everything has taken a turn and the premise and fast pace of this film have been discarded, which is a massive flop of course.
There is a scene in the film, which is going to make any experienced horror film fan cringe, at this point i had to start heavily re-evaluating my thoughts about the film. There is a scene where a dog transforms into the ''crooked man'', from a kids toy game, the monster was a really poor work of cgi, which did absolutely no justice to the tone and tensity the movie had set prior to the scene, it was really cringy, not scary at all and very childish. However, by far the greatest upset for me was the extremely boring and poorly thought through ending. The insanely powerful demon that can easily do anything it wants, including teleportation, transcending time and destroying everything in its way can be destroyed and sent to hell forever by saying its name 2 times? This had me laughing, such a week ending, well at least it was unpredictable, people like unpredictability when it comes to horror films, right?
Overall the film starts out great and slowly goes downhill as it progresses. It escalates from witty, unpredictable jump scares and intense atmosphere to lousy cgi work and laughable kindergarten horror, culminating in one of the worst horror film endings i have ever seen in my life. 5/10 for the great first half of this film.