Horror movie for people who are too cool for horror movies

Rating: 4/10 (14 March 2015)

...which kind of defeats the purpose. The movie ends up sounding patronizing and honestly a little pretentious.
Spoilers Ahead.
The deconstruction of the horror genre is done in a very accusatory fashion. Deconstruction is my favorite thing in fiction, I'm a huge fan of a Song of Ice and Fire, so it's not just that it's not my type of movie. It's exactly my type of movie. But when Martin deconstructs fantasy in ASOIAF, he does it with clear respect. You can tell all the way that he's one of us, that he understands why we like fantasy, and that his work is an extension of fantasy, as opposed to someone watching fantasy from a high ground and telling us what sucks about it. In this movie however, the distance is clear. The audience of the movie is represented by angry, ancient gods, who demand sacrifices and blood. There has to be a sexy scene, because that's what the Gods want. The characters have to be stupid and stereotypical, because that's what the Gods want. We're also sadists, because we want to see the main girl suffer and in the end we don't care if she lives or dies... We're supposed to take a hard look on ourselves and realize that our expectations in watching these kinds of movies are somehow problematic... And the movie makers are looking at us from their moral high ground and ready to display everything that's wrong with the picture.
I'm not saying there is zero merit to the argument itself; and I also know that "horror" isn't a block, the movie can criticize things like Saw and stand for the traditional horror movies. But that's very different from a simple deconstruction, that's an attack. In the end the movie is saying that there's something wrong with liking movies like this. Even as masterfully as it's done here, I can't say that I enjoy the process.