Plain bad - except for the marketing

Rating: Null/10 (13 April 2001)

Let's face the film was really just a particularly cheesy home movie. 'And it was, it really was'. The best thing about Blair Witch was the brilliant marketing campaign.. Ironically, marketing is the thing that Hollywood is very good at doing. So despite the 'anti-Hollywood' stance, all Blair Witch really was... was this: a well hyped highly successful bad movie. Oh... kind of Hollywood, really.