more about marketing than movie making

Rating: 4/10 (4 May 2002)

The Blair Witch Project only works if you believe it's real. It's an experiment not only in film, but more importantly in marketing and promotion. I knew a lot of people who truly believed that what they were watching was real footage. The Blair Witch Project is only scary on that level. Otherwise, it's a jumpy, obnoxious experiment into the gullible nature of todays society. I personally found it annoying, but then again, I never thought it was real. The only scary thing about the film is the amount of uninformed idiots there are walking around who will believe anything they hear. I can't imagine anyone actually enjoying this film as a work of fiction. The audience was cheated out of their money by clever promotion. Who knows, this could be the movie of the future. Little production costs equal huge profits.