It's the principle of the thing

Rating: 9/10 (17 July 2019)

Nowadays, millennials will not find the original Blair Witch movie to be scary. That's because they know it's fake. However, people didn't know that 20 years ago. It was less about how well done the craft of the actual film was and more about how convincing the marketing, the producing, and behind the scenes tension was. It played so heavily into the film along with the marketing that it legit convinced people that there was an actual witch who was killing people. Almost like a modern radio broadcast of Orson Welles' War of the Worlds, The Blair Witch Project is an important piece of horror movie history,strictly for it's refreshing new take on horror: found footage.
A