Nothing more than a clever marketing exercise

Rating: 4/10 (25 January 2003)

The Blair Witch Project can be considered a text-book example of 'forward-deployment' marketing, rather than a great film, which it is not. I may be blasted for saying this - but this movie wasn't scary. Not even a little, it wasn't even suspenceful. Proponents praise such things as 'creepiness', but I can think of numerous other films with better examples of this, notably 'Jacob's Ladder'. It was however a brilliant sell to the public, the genius in the marketing was in alluding that the story might be true. I'll admit that was what originally intrigued me. In this sense, we have all been 'had'. Perhaps those fans of the movie know this deep inside and are in denial, trying to validate their praise by looking for something deeper.