O Lucky Day . . .

Rating: 1/10 (15 April 2000)

. . . that midnight Sundance screening was right on target, and the money! Talk about being in the right place at the right time! With just the right audience, venue, and advance p/r . . . not to mention the hour, with already a film-weary, vulnerable audience in the wee-hours of the morning . . . this "student" film hit its mark! Scaring the jeebies out of and shaking that audience, the movie makers signed a lucrative distributor contract by daybreak the next morning . . . and the rest is history! If only there was a real film here to stand the test of time.
Alas, but a year later, with the faddish word-of-mouth and website generated hoopla faded, what's left? A pretty ordinary looking experimental film which rather limps along unevenly, then builds up a bit of steam as it reaches its quizzical end.
Not much of a contribution to film history, this indie production must go down as a masterpiece of marketing and of latching onto public gossip. Faddish to a fault, it's really the "cinematic pet rock" which took advantage of its p/r potential, culminating with a Time Magazine cover story. More power to all participants in the BWP!