Great lore... Okay movie

Rating: 7/10 (8 June 2020)

The Blair Witch Project is an interesting film for me; it has an interesting story,
a wonderful marketing campaign behind it, a chilling ending and great realism, but the film itself isn't that interesting.
Once one starts looking into this this movie, it can really fall apart. One of the biggest flaws in the movie in my opinion is the characters we follow. They, aside from maybe Heather, are all dumb and unlikable, though they're actors give great performances. In my opinion, the film does drag, but the lore, as I said, has more impact than the actual movie. I love the ending, though.
In retrospect, the movie itself isn't great, but it has creepy marketing and lore behind it. I think, if I were making it today, I'd of made it fifty minutes to an hour long and shown it at film festivals with all the same lore as the original.
Movie: 5/10
Lore: 9/10