Marketing rules!

Rating: 1/10 (5 June 2002)

When I saw this movie, in Rome at the Barberini Cinema the first weekend, there was almost a riot (whistles and yells from almost all young public). This movie is really disappointing (I`m polite). First, it`s not scary at all. The script wanted carefully to follow the rule `do not show the monster to be scary` but what it obtains is that it doesn`t show ANYTHING worth watching. Second, the interesting idea of the story is the part we all saw in the trailers and commercials. The story in the film adds a little more and not always unexpected: in conclusion BORING. Third, the camera work, in the attempt to appear `real`, is unpleasant (most scenes are shot while walking or running and this causes something like the sea-sickness). If I can forgive the neorealistic movies, the intellectual French movies, the Danish DOGMA movement for this is only because they can offer something back and the naive camera work adds something to the overall art of the movie. But here?
The post-movie question was: are we really all stupid to be cheated by a commercial? The answer was: yes. But only this time.
It`s another proof that a good (excellent) marketing is enough to make money in this business. Don`t waste your time and money watching this boring, useless, unneeded movie.