A Record Setting Movie for the Power of Marketing

Rating: Null/10 (16 October 2014)

If ever there were an example of everything wrong with major movie review sites and Hollywood movies today, this film takes the cake over all others.
To start, this film was monstrously, overbearingly advertised to every single medium containing pixels or paper in the world for months leading up to it's release; including the premise of the multiple years of collective Marvel movies leading up to this single "epic" superhero mash-up that would "blow all other superhero movies away" known as The Avengers. There was so much hype surrounding this movie, it became almost impossible not to see some kind of advertised praise of how epic it would be. Then came the IMDb movie reviews...
Within the weeks leading up to the release, as well as multiple weeks beyond the premiere, you would be hard pressed to find any review that wasn't at or near a perfect 10/10. It quickly became apparent that these were paid reviewers, as all the reviews seemed to have subtle words, structure, and nuances in common, along with an extremely strange hyper-in-depth biographical portfolio of personal knowledge for the historical work of every writer, producer, director, musician, camera operator and even extras in the movie. All extremely uncommon knowledge to be so readily described in every person's review to support this movie. Last, was the extreme repetition of descriptions such as "spellbinding", "breath- taking", "edge-of-your-seat", etc.
However...
Once biting the bullet and paying money to finally see it, I almost laughed out loud! How in the world a movie with: horribly stiff acting, nearly no plot beyond "bad guy wants to destroy the world, we must put aside our differences and unite" cliché, oddly outdated CGI, terrible 'Batman & Robin (1997)' style punch-lines and puns, surprisingly really low-budget looking costumes and props, and uneven main character screen-time (aka The Avengers is 85% "The Ironman Show", 10% "The Thor Show", 5% everyone else) ever, ever received any Review Score over 5/10 absolutely blows my mind.
Don't let the advertising, infallible Marvel die-hards, or paid reviews fool you; this movie is the 2012 version of all those 90's Superhero Sequel attempted cash-grab franchise movies we grew to hate until their demise (Batman Forever/Batman & Robin, The Phantom, etc). Ironman (1) and especially Batman Begins restored faith in the whole, "Revamp the modern Superhero movie the way it should have been" genre... and now it's spiraling right back to bland, dull, blatant cash grabs; with this movie the king of them all.