Missed the mark by miles

Rating: 1/10 (26 January 2017)

I don't even know where to begin.
This film fails on almost every level. The pacing is all over the place, the character arcs are underdeveloped, the story is incredibly inconsistent, and this movie clearly just exists to sell advertising.
There are constant subplots that could have just as easily become self-contained movies, but nope! Sony crams everything in because they need to sell merchandise! And if that wasn't enough, the in-your-face product placement will certainly discourage you faster. Every TV and computer shown are Sony branded. No thought or care was put into making this film.
Let's see: three villains, criminally underused in the film, and even when they are used, the narrative and dialogue are just disastrous. Also, Peter Parker's on-off relationship with Gwen Stacy takes up way too much of the running time. They try to give us closure as to what happens to Peter's parents, but the only problem is that nobody cares.
Jamie Foxx plays Max Dillon, an Oscorp engineer, who might as well have a neon sign over him saying "NERD" because all the clichéd stereotypes are overblown here. He has no friends, nobody pays attention to him apart from Peter and Gwen. He forms an obsession of Spiderman because he got saved once by him. He gets electrocuted by electric eels after falling into the most precariously placed tank ever and becomes Electro, whose change of heart about Spiderman is so quick, blink and you'll miss it.
Dane DeHaan plays Harry Osborn, Peter's 'childhood friend'? The way this is written is done so poorly. They haven't met in ten years and automatically they're best friends? At least Sam Raimi's series was consistent. Basically, Harry is dying from a hereditary disease that killed his father Norman. For no adequately explained reason, he is dying at a more accelerated rate and is desperate for the healing factor in Spiderman's blood. Thanks to the 'logic' of Peter taking a picture of Spiderman meaning Peter knows Spiderman, Harry pressures Peter into trying to bring Spiderman to him. The motivations and character driven plots are executed so badly.
Paul Giamatti plays the Rhino for about five minutes of the overall running time and the worst thing is, we have no idea what the actual conclusion of that fight was! There is no natural flow to this movie at all. It only exists because Sony wanted to build an expanded Cinematic Universe and they kept alluding to the Sinister Six. How arrogant do you need to be to think, "Oh yeah, we don't have to put effort into this film because we're guaranteed a sequel either way!" Just as well there's no follow-up because, to be honest, where do you go from here?! Andrew Garfield is way too handsome and charismatic as Peter Parker. He's just a hipster, and kind of an ass, to be honest. In the opening scene, he prioritises his wise-cracks over the lives of civilians.
I'm just gonna stop because this brings back Vietnam flashbacks every time. We're depending on you, Tom Holland. That's all I'm saying.