Disney didn't suffer the usual fallout from a "bomb"

Rating: Null/10 (9 June 2004)

As of today, this film has earned only a little over $22 million domestically. Being that it cost $95 million, with another, say, $50 million spent on marketing, this loss puts it right up their with some of the biggest financial failures in film history. Granted, it's no "Heaven's Gate," but I can't imagine a huge international audience wanting to see this movie, or a large DVD/VHS rental/purchase tally.
Yet, the whole issue has disappeared in the media, and received limited exposure even when it was being discussed. I wonder how they managed that image-saving situation?
UPDATE: The DVD/VHS rentals were quite low, and this film is now considered to be one of the top-five financial bombs in all cinematic history.
2005 - it was actually the punchline on a sitcom.
2007 - The film is long forgotten. Disney, you blew $150 million.