Starts off great but then descends in to standard Hollywood rubbish

Rating: 6/10 (27 August 2012)

The problem with this film is that it sets itself up to be a pastiche on a children's story which is aimed at adults. By the end of the film however, it feels as though the producers are patronising its audience having forced them to sit through 100 minutes of recycled, unoriginal and highly formulaic ideas.
Sure, there are a lot of laughs to be had along the way, but its not long before we start to see the characters develop in to their Hollywood stereotype. Kunis starts off funny and cute before quickly descending in to a wining, selfish stereotype who wants Wahlberg all to herself. The latter generally mopes around like a sad looking monkey in the last half of the film whilst also managing to over-egg it in the first.
There are lots of Family Guy references throughout which do work well in live action, although they lack the sublime ridiculousness the cartoon format can bring.
Overall, the film lost its way half way through which was a shame as the great CGI could have really made this one something to remember for years to come.