great!.. just as it was the first time

Rating: 5/10 (7 January 2016)

just a little background: the franchise is now owned by Disney. That means, everything 'Star wars' from now on, is intended to make money trough emotional manipulation, and will be expected to be milked till somebody is willing to spend a dime in something Star Wars related.
But since the movie is not intended for kiddies, even though is announced in network channels intended for kids way below the age rating of this, they could not just say 'time to make money, let's review the target audience marketing research and let's make a movie about it, even tough is just stuffing, but with characters that can be licensed and converted to toys'.. wait.. OK, maybe big boys like spaceships that can be converted into toys, but the point is, instead of making a movie about cars or planes or ninjas because the study says kiddies like cars and planes and ninjas.. (probably the next Disney movie: the car ninja that did not know she was a princess, and even though it was a ninja needed a charming prince to rescue her).. OK, I am digressing.. where was I? ahh yes, Disney, big kids. So instead of making a research about what big boys like, they just purchase a franchise that big boys like. But they have to give a product, and maybe big kids are more critical than little kids, so its not enough to just place a character that acts stupid and then pretend that's funny. So how not to kill a franchise so lucrative? well, how about give exactly the same thing that made the franchise so lucrative. People are not gonna criticize the big bad satellite that can destroy planets, because, after all, that's why they liked it before no? or people are not gonna criticize that the guy that did not know he (she) had superpowers has to meet her master in a distant planet because, after all, Yoda is one of the most loved characters is he not? or how about starting the movie with a robot that has a stolen map. If people loved it before, they would not criticize it now would they? How about the renegade pilot, how could they criticize it when he was the bone of the previous movies. Every single plot point was copy pasted from a previous movie, so instead of a market research interview, is just watching which moments generate more emotion from previous movies, so what a better way to stuff a plot without risking a lot of nerdy fans ranting how they killed the franchise. But now we have better CGI and bigger weapons (hey, the light saber from the bad guy now has THREE spikes!); that should make all nerdy fans happy