Down the rabbit hole!

Rating: 8/10 (15 December 2019)

Where oh where do you start with JJ Abrams? Have been watching Star Trek since the original, all the the different series and all the films, all of which made Paramount plenty of money, but I guess they didn't make as much as Star Wars did so the suits think " we need a rethink, reworking or reboot " so a whiz through the rollerdex and out pops JJ Abrams.
I get that trekkies are older and you're looking for new blood, new fans to watch Star Trek films and spend lots of money, but this was surely the least best option you had, I mean you should at least have thought " we have a good fan base so let's be sure not to piss them off and alienate them, then along comes JJ and does just that.
You want to reboot then you should have rebooted properly dropped all previous names and connections and started with a blank slate, had they done that then aside from keeping a lot of Trekkies happy new ones would have been made, after all in Science Fiction almost anything is possible.