Perfect balance of humor and sincerity

Rating: 9/10 (20 November 2019)

Sometimes movies live up to the hype. And sometimes kids movies are still kids movies. Both of these things can be true at once and 'Into the Spider-Verse' certainly proves it. I spend a lot of time, far more time than is necessary, thinking about how films that fall into the "kids movie" genre need to be judged on a different scale. They're not for me (us). They're for my (our) kids. If the kid says "turn it off" then it has failed, regardless if I'm enjoying it, or tolerating it, or hating it, or none of the above: It has failed completely.
My almost-5-year-old loved this. And so did I. It's clever and original in ways, all of the ways, these movies just never are anymore. The humor is tight and never overstays its welcome and the sincerity is onpoint and effective. It strikes a perfect balance.