A ton of fun

Rating: 8/10 (10 February 2019)

Step 1: Make Peter Parker really funny. Really, really funny because Iron Man, Star Lord and now Thor are pretty funny, so shoot high, maybe give him a talking suit. Some of the fans value the quips more than the flips or the thwips-or that whole power and responsibility hook.
Step 2: Cast Michael Keaton as the villain. Complete the journey from Batman to Birdman to The Vulture. Create a villain who viewers can empathize with because of his situation, but make him utterly ruthless when it comes to protecting his own, so that his a compelling threat.
Step 3: Make Iron Man 3.5. Robert Downey Jr won't actually make a fourth Iron Man, but if we get Jon Favreau to return as Happy, then we just need Tony Stark for a few mentorship scenes to give fans their fix.
For the first time since 2004, the overwhelming majority of audiences walked out of the theater eager for the next Spider-Man movie, and that is what really matters.