Simple yet effective. Spiderman 10/10

Rating: 10/10 (8 July 2017)

Honestly, getting someone to review this movie who has no understanding (from reading the review) of everything that went into making this movie, and what this movie actually has to offer is sad and a detriment to this movie by expressing opinions of something that the reviewer has no proper knowledge of.
Firstly you ask what went wrong for a reboot to be made. The Amazing Spider-Man is what was wrong, the mediocre pieced together story with a dark and depressing premise for a character that's meant to be light hearted, goofy and young. Getting a 30 year old Actor of Andrew Garfield to portray a young Peter Parker didn't gel at all.
Secondly Sony didn't want to continue with Andrew Garfield after the 2nd Spiderman movie and due to the licensing rights Sony made with Marvel (pre Disney Ownership) they have to make a Spiderman movie within so many years or they lose the rights which then go back to Marvel, now owned by Disney.
What transpired from this was Amy Pascal from Sony and Kevin Feige from Marvel coming to agreement as quoted "Sony has the rights, that's not changing. Have Sony pay for the movie, distribute the movie, market the movie. Just let us make the movie and incorporate him into our universe." and in doing so a reboot of Spiderman was born. I see no issue with this due to Marvels success so far with their franchise. Marvel gets the rights to all Spiderman Merchandise which they will make quite a bit of money on, also using Spiderman in their movies in which they keep the profits, and also Spiderman Homecoming 2 (probably not the name) will lead the MCU into Phase 4, which shows the commitment and investment from both sides to make this work.
In doing this Spiderman has a great mesh with the Marvel universe, and what comic book fans and Spiderman fans have always wanted since the The Amazing Spider-Man reboot wasn't that well received. In this movie there are so many Easter Eggs, from mention of Miles Morales ( Black/Latino Spiderman), brief showing of a possible Villain in Scorpion. The showing of the Prowler, Shocker, The Tinkerer and references to previous Marvel films.
If you wanted to go into this movie expecting a full on action and story-less movie and lots of spider-man flying through the city and saving the world, then you wont get this here. What will you get though is a great introduction to a character of Spider-man showing his true self as portrayed by the comic books, but not told the same old way, a fresh and dynamic approach to creating the character making us feel for the character, and showing that Spider-man doesn't have to save the world but still can make a difference and save the day even if the stakes aren't that high.
All in all I feel this movie has to be watched more than once to truly see and understand how brilliant a director Jon Watts is, and how he made a perfect comic book movie.