Broke records. So What?

Rating: Null/10 (8 May 2007)

"Spidey Trounces Sith" That's the headline on IMDb's Studio Briefings page today. Why should we care how much this laughably bad movie made in less than a week? The media seems to be under the misconception that a movie should be judged by how much dough it rakes in. OK, it's a lot easier to use numbers to gauge value (as opposed to aesthetic worth, which is close to nil here), but unless you're a Sony exec or shareholder, why are we supposed to be fascinated by box office numbers? Capitalist culture gone mad? This thing is a pure stinker. So I guess the studio publicity machine can only focus on the mind boggling profits surrounding Spiderman 3's release, which is, as the old saying goes, like putting perfume on a hog.