The trailer says it all

Rating: 6/10 (29 December 2013)

When this movie was unreleased and the trailer was brought out. It looked extremely promising. A newly imported horror that genuinely looked terrifying. The villain was something different and that's how you will succeed in the horror genre.
Personally from watching the movie it really had nothing special about it that was already in the trailer. The thing that it most had going for it was the jump scares and they where actually rather rare. The storyline was very interesting and its great to see a horror plot that extends my interests. Ethan Hawke played a true crime author looking for another best seller. His idea was to base it around the previous murders that occurred over the years and is researching into them. More and more he gets into the hidden messages behind them he finds out that once you see the murderer, you wont get away.
Overall the idea and plot is brilliant. I just don't think that this was very well thought through. I think that there could of been so much more added to the storyline and made it that much creepier. The villain was brilliant as he had such a frightening face and that is what drawn me into watching it. Its a shame that I've written a poor review really.