Crass marketing ploy

Rating: 1/10 (30 June 2003)

Did M. Night Shyamalan direct the marketing campaign as well? Because, if he did, then he deserves some credit, at least.
True, when the only clever thing about a movie is a cunningly crafted guaranteed economic return, something is deeply wrong, but the DVD extras even seem to want to draw attention to exactly how millions were duped, so it counts as a compliment. I guess.
***SPOILER ALERT***
Y'see folks, if you didn't like it, it's because you didn't get it. And if you did get it and still didn't like it, it's because you don't have faith. Check, please...
***END SPOILER***
Quite honestly the most unbelievably weak, lowest-common-denominator pap I have ever seen.