A very creative idea ruined by disastrous application!

Rating: 4/10 (26 January 2017)

The trailer used to promise a lot but then when it came out the reviews suggested that this film hasn't quite set the world on fire, so I was watching it with zero expectations but looking for some laughs. If you think about the idea itself, the fact that foods, drinks etc. have lives, they talk, see etc. and are like humans or animals, one can't resist being fascinated by it, but the application left a lot to desire.
The first 20-25 minutes were a total headache really, with every phrase filled with the F-word three -four times - it was beginning to drive me mad but then once they get out of the market the film gets better and finally funny. The Arabic Sheikh style lavash was the funniest character, as was the physically disabled chewing-gum on the motorised wheelchair. Some jokes were really funny during that particular phase of it.
BUT!
Then the film-maker seemed to end the film in a fashion that made it resemble to a drawing by a child who does his job neatly but then draws random lines on the paper to ruin his work just because he has set his eyes on the toy lying next to him. That war between them and the humans was plain needless, but the porn film-like ending takes the cake! It was just disgusting and garbage. Really hated it!
As a footnote, it didn't sound pleasant to the ear them abusing "gods". They should've simply shown humans as humans, opposed to gods. It felt awful to the ears.
Overall, in short, a creative idea ruined by poor application. It had its occasional funny moments though.