Franchise territory come in. Makes for less of an impact?

Rating: 6/10 (23 April 2020)

Okay I get the feeling with this film that Rocky has entered franchise territory and the film makers are cashing in on the character.
The film begins with Rocky installed as world heavyweight boxing champion and on a ten fight defence of his title.
The character seems to be cashing in on his success with lucrative product placements and charity appearances including a funny fight against wrestling champion Thunderlips (Hulk Hogan).
The film has a new angle with Rocky changing his lifestyle and training habits with the influence of a certain Apollo Creed (Carl Weathers).
As in earlier entries the boxing choreography is quite poor when considering that Sylvester Stallone receives a screen credit for it is understandable I suppose.
Rocky is more athletic towards the end of the film allowing plenty of muscular boxing posing.
A bit of a let down on the highs and quite good highs of the first two films respectively.
One high point is the soundtrack featuring the song 'Eye Of The Tiger' by Survivor. An excellent song.