I've been there and I loved how it was portrayed.

Rating: 8/10 (2 December 2004)

This movie speaks out against excess and false dreams. It shows how people can be deluded into following something that they think is right just to find out that it is wrong. Or worse, they end up never knowing they were doing the wrong thing.
Allow me to explain. I was once involved in a multi-level type marketing company called ds-max. Tappy's continual use of the word juice brought back a lot of bad memories about this experience. Ds-max affiliated companies have their own jargon which uses the word "juice" a lot. They will say "juice by (insert name)" to express praise, or "juice by that" to express approval or just "juice!" to stir up excitement. People will get caught up in the fake materialistic hype of dsmax and then spin there wheels and then get nothing for it in the end - just like the characters in the movie.
The son wanted to make money and make his mom proud. The mother wanted to follow an unrealistic dream and make her son proud. But they really should have just acted responsibly and been realistic and done the best they could to help each other. But they were too a like. There were many scenes that showed how the deceased father was the one that was able to keep the family going and set these two error prone souls straight. With him gone, the mother and son failed to use discipline and wisdom to correct themselves. And that is how people are when they are caught up in multi-level marketing company that uses cult like techniques to keep their corp of recruits faithful.
I would recommend this movie to anyone that has problems with any kind of addiction or multilevel marketing companies or unrealistic materialistic goals. It is a great tool to ground oneself.