QoS suffers from Marketing Directors!

Rating: 7/10 (25 July 2010)

This comment is more about the conflict between the intellectuals and the marketing people of the film. So the comments are more directed toward the management of the new James Bond series starting with Casino Royal. Casino Royal was clearly a success, 9/10, primarily because of the intellectual input. The follow-up Quantum of Solace clearly suffered from the marketing influence. Public opinion with a preference for action that dominates has determined the film QoS. Mass public for action 70-80%, compared to 20% intellectual of public opinion surveys. (Proportions, uncertain, are known clearly by the marketing people.) However the reputation of James Bond is primarily determined by the intellectuals. IMDb full synopsis is essential reading. The action in the film is too fast, too fragmented between places and people, dialogue too truncated. So, in my opinion, the management of the film have done themselves a disservice in going almost all out for action and relegating the intellectual story line and dialogue to a minor role. Hopefully, Casino Royal made more money than Quantam of Solace has done so far. If so the the action wildies have also appreciated the intellectual strong story line of Casino Royal. Food for thought for the James Bond management. The literature of James Bond series is, in my opinion, down the path of the intellectuals, which just confirms the original intention of the author! (You have my permission to send this comment to the management of the James Bond series.) Yours sincerely, KSundstrom (Nice,France)