Where is the identity?

Rating: 6/10 (7 November 2008)

I cannot believe that such an iconic and treasured piece of branding has been left out of Quantum of Solace. It is the only branding capable of raising an audience's passion in just 7 beats, one which is able to grab immediate attention and raise a smile - even in the dark, and I found myself waiting for it through the whole of QoS. There is a moment in Bond Movies when the audience usually cheers - inwardly, or openly, when they know the single handed calvary is coming, and that moment is when the audience hears those famous 7 beats. Whether it's 10 minutes into the film, half an hour, or an hour from the start, it works - it just works, and takes a James Bond film to a level where even Jason Bourne can't make it to. Whoever took it, give it back.