Entertainment for a certain target market only

Rating: 5/10 (27 April 2014)

Some films must have a marketing team that dictate who this type of film will be aimed at. I won't go into how that split most likely occurs but this film has been clearly aimed at those who just love effects and couldn't give a hoot about the storyline and continuity.
Hence Pacific Rim has astounding special effects, the battle scenes, technical military facilities and 'jaegers' are very well done. But as a result very little attention is spent on the storyline, it shallowly consists of 'mad' but brilliant of course larger than life (over acted) scientist characters plus warriors (soldiers) some with the utmost integrity and some just 'bad ass'. Basically good guys V bad guys but both on the same side... "Who will save the world?".... Q internal wrangles and corridor scuffles over who has the best idea.... Yawn !
Then you have scenes such as the one where the clever lady with an immaculate hairstyle is waiting on a busy rain soaked and windy military dock holding an umbrella waits for a helicopter to land just in front of her. It does so, cut back to the lady and her hair is still very much immaculate and not a spot of water on her !.
If you can stand the shallow script and painful over acting, then watch it through. If not use the fast forward button to the battle scenes, the plot is fully explained in the summary of this film on this site.