Hollywood actually shows some taste

Rating: 8/10 (23 May 2006)

One other poster mentioned it, but it is such an important point that it bears repeating.
This film could have been the most obnoxious pile of product placement in the history of cinema. There are dozens, if not hundreds, of opportunities to put real brands on packages. They could well have recovered a significant percentage of the production costs by selling labels on every package of food. And the shocking, wonderful part is that they didn't! There is not one real brand anywhere in this film! To some extent, this will help the film retain an early Disney "timelessness", unlike the embarrassing joke about "Pepsi Free" that mars "Back To The Future".
The other poster mentioned that the products might not be shown in the best light, but I don't think that is a problem. All the food is shown as desirable and delicious (especially compared to tree bark), and there is nothing about the presentation that any corporate sponsor would object to.
Again, thanks to the powers that be at Dreamworks for showing remarkable restraint and foresightedness in not turning this film into a 90 minute long commercial.