Very Entertaining! Very Smart! But doesn't quite deliver!

Rating: 7/10 (16 October 2014)

**** POSITIVES:
I loved the cast (Freeman, Caine, Woody, Jesse, Isla, Franco, Ruffalo) !!! Casting did their job very well! Actors fit very well into their roles.
I loved the vibe of the movie. Fast paced, interesting, funny, entertaining.
I loved the INTRIGUE this movie makes. It keeps you on your toes!
I loved the MAIN IDEA and how it was used on a smaller and bigger scale of the movie: Main idea = Magician's tricks use "DISTRACTIONS!" to perform the real trick.
"YOU ARE LOOKING TOO CLOSELY" to catch it..
What I love about this idea is, that I am certain at the end THEY FOOLED US ALL! They fooled us with exactly the idea they planted in the movie! With the idea that they have been telling us they are actually doing and going to do! INGENIOUS! We focused on the movie we focused on the distractions (oh is Freeman actually the guy behind it all, or maybe the assistant cop..!?)
And that takes us directly to the NEGATIVES of the movie, because weirdly enough this DISTRACTION thing is also where the movie is the most UNDERDEVELOPED!!!
****NEGATIVES:
You can not make such a TWIST at the end and not account for it! YOU HAVE GOT TO EXPLAIN! Use the look-backs, flashbacks, explanations.. that would account for the twist we just witnessed!
You have got to make us go WOOOOW , so that is what was really going on!! It was kinda done in a way, but it wasn't enough! Not even close.
The ending really takes away from the movie's quality. Because yes, it would be way harder to make a movie that could explain itself in the end whilst still keeping us fooled right till that point. But that is what you GOT TO DO!
This was more like watching the Matrix and at the end finding out Morpheus was the bad guy all along. WHAT?!?!
OK it wasn't that bad, but it wasn't like Prestige, Fight Club, Memento, or any other great movie either.
**** CONCLUSION ****
Still a lot of positives!!
And 7 is actually a pretty good grade in my books. And that is what it deserves. My real rating would be perhaps 7.3 which is exactly what the IMDb says, so it this lucky case we actually agree completely.