Seriously overrated, go watch the original Wickerman (1973)

Rating: 3/10 (29 September 2019)

The film lacks real suspense because it denies the characters intelligence. These insular groups similar to the Amish send at least some of their youth out into the outside world for a period, and so they are not naïve to outside norms. So there is no reason for much of what you see in the film where they pay no heed to spooking their guests. This was done much better in the Wickerman where it was all part of a grand plan, in this film instead of a plan you have "I'm horrified screaming" to take up space where content should be. The pagan world building of the original Wicker man had far more depth than this film where everything is just a façade, where the people are playing nothing more than weird zombie white people. But I guess this fits the new Hollywood quota of woke "look at those crazy white people" level writing, the why no longer matters.
If none of the characters are fully developed humans, its not horror, its a cartoon.