Ari Aster is a genius.

Rating: 8/10 (24 November 2019)

People have already said this countless times before about this film, and I'll say it again; this film is not your typical horror film. You might like that, you might not. I loved it. I watch a lot of horror films, and it's always refreshing to find a film that attempts to do something different with the genre.
It's not set in some creepy location like an asylum, or an old mansion, or a camping site in the middle of some dark woods. Instead, it's set in a bright and sunny village in the middle of Sweden. Visually, the film isn't dark. The scares don't play off a nighttime setting (in fact, I think only two scenes in the film take place during the night), but instead everything is set in the middle of the day where it's light and there's no shadows or chilling wind. The film is visually quite beautiful and aesthetic, with colourful shots of nature, and an overall amazing cinematography. And yet, every shot and every take of the flowers and the mountains and the trees feel so eerie and unsettling. It's something you have to watch to experience.
The characters are well-built, and most importantly, they feel real from the way they talk to the way they interact with one another. I'll take this moment to highlight the main character, Dani, a well-written character who is brilliantly portrayed by Florence Pugh.
I could keep praising the film, because I loved it that much, but I don't want to spoil too much. Just go watch it. It's definitely worth it.