Underwhelmed

Rating: 6/10 (4 July 2019)

I loved hereditary, and had very high hopes for midsommar. Unfortunately, by the end of the film it was a slog to get through. Let me also add that if you liked "Mandy" you will probably love this film.
The start of the film was very promising, and in true fashion, the dialog, performances and camera work were exceptional. The opening lasts approximately 30 minutes and sets up the concept of the film, this is usually the hardest part for a horror (not really sure what category to put this film in as it is unique) film to do well, and I think Midsommar does a pretty good job.
The mid-section is very slow and does a phenomenal job at building anticipation. Many will hate how slow it is, and others will appreciate it. There are sequences that show the hallucinogenic effects of drugs (imho) the most accurately to date.
So why did I give this film a 6/10? Where do I think it went wrong? Well, I don't believe it did go "wrong" as such, rather it just stayed at the same level, and the ending felt like a disappointment. It was incredibly clear (intentionally) where the story was going, so the fact it took so long to get there, and only there was a let down.
Best things about Midsommar.
Camera work
Authentic, immersive writing & acting (Florence Pugh was excellent)
Accurate drug simulation.
Cons.
Slow pace without a crescendo.
Lack of character development.
Un-immersive character motivations (this plagues the film constantly and was very distracting due to slow pace).
I would rate this film 6.5/10 and would consider it a once-watch only film.