Interesting take but egregious product placement

Rating: 5/10 (18 June 2014)

The first 20 minutes of Man Of Steel is very good, it was nice to see more of Krypton, the casting of Russel Crow and Michael Shannon was a good fit and they didn't disappoint. I thought Henry Cavill was very vanilla but serviceable as Superman. There are many familiar faces in the supporting roles some of them good some not so much but nothing to ugly performance wise.
I'm not a reader of the comics so I have very little idea what they stayed true to until I looked up reviews for this movie, they said they were going to take Superman in a different direction and it seems they didn't stay very true to the comics in doing so, I can sympathize with the negative reviewers who had problems with aspect. The story didn't come off that bad but I can see how it would if I wasn't ignorant of Superman's history.
The Ugly part of this movie is the egregious product placement that takes place throughout the film, so many name drops and shots dedicated to showing off a product. The one fight scene in Smallville is just one big Sears, 7-11, and Ihop ad sequence. They are so prominently featured, every logo treated with the up most care, it looks so out of place and it popped me right out of the film. Apparently they had 160 million dollars in product placement alone, unreal. Unacceptable.
Then we have the Wilhelm scream when a guy falls out the back of a plane... that's not getting old at all, did you you know that's a secret inside joke that only hardcore film buffs notice?! /s it hasn't been that for a long long time and they still keep putting it in movies.
And a heads up about the special features on the DVD/Blu-ray, they put in a segment for The Hobbit, surely he means trailer, no I do not. It's a full on featurette about them filming in New Zealand that is found on The Hobbit DVD and Blu-ray, it has no business being on the Man Of Steel DVD/Blu-ray but the studio decided to put it there to cross promote their film, the product placement never stops over at Warner Brothers. When I'm looking for special features on a DVD I don't want to watch one from a completely unrelated film, maybe that's weird now I don't know anymore.