Promising start and some nice sound and cinematography but story falls flat

Rating: 5/10 (22 September 2016)

I didn't really care for this movie too much overall. It drew me in right from the beginning and it stays entertaining enough, but the CGI is not great and it quickly turned into a cheesy ghost story without anything original to offer.
It reminds me a lot of other ghost story movies. It has a similar plot to "The Ring" in a way, but is less suspenseful and doesn't work as well. It shows the "ghost" a lot, probably too much, instead of leaving more for the imagination, which left me pretty bored in the second half. After it is shown that the ghost can appear whenever and do actual physical harm, it becomes kind of silly to keep dragging the movie on with close calls.
The ending was terrible in my opinion, and I couldn't even finish the last few minutes of the film. I don't want to spoil it, but I will say that its overly dramatic and emotional.
The sound design is great and the film has nice production value other than the CGI. I think this director shows a lot of promise and would do better with a better script.