Nothing new

Rating: 3/10 (11 June 2012)

Madagascar follows the trend of animated movies these days by having an all star voice cast that the studio hopes will bring in people. It has the now obligatory in jokes for adults and follows the Disney trick of having lots of cute creatures that can be made into cuddly toys to create synergy.
So all the boxes are being ticked so far. And as fun as it is to hear Ben Stiller be a lion this gets old pretty quickly and we as the viewer are left with a strange and overly long story of zoo animals getting lost in...well you've guessed it.
It was bound to be the start of a franchise so it's no surprise that much like Shrek and Ice Age before it we now have multiple sequels, prequels and holiday specials. Disney used to be bad at milking their product for all it was worth but now Dreamworks are just as bad.
Overall this is a fair film but there are far better examples of animated films for kids out there.