What's the hype about?

Rating: 3/10 (16 February 2004)

Before watching Lost in Translation: 8.1 average rating, top 250 #156, 3 stars in the Times and in most papers, 3 Bafta Awards and probably more in the future?
Watching Lost in Translation: zzzzzzzzzzzzzzzzzz bored. I've never seen so many people leaving before the end.
After watching Lost in Translation: Frustrated. Come on.. what's the hype about this movie? Ok, some good acting and 2-3 nice scenes but is that enough to deserve all those acclaims? I think not. I'm totally lost myself to understand the reasons? PR? Would it be different if the name of the director was not Coppola?
I'll check the rating again in 6 months, it has to drop, but if it does (as it does quite strongly for some movies, shame there's no historical chart for that) we'll still wonder what/who made the hype.