How lost we all are

Rating: 8/10 (29 May 2005)

This film is slow, and some will find it hard work, it's certainly not escapism and it's more hard brain work than just switching off and being amused, but it's worth the effort.
The main character "Bob" is/ was famous, advertisers will pay him two million pounds to say he drinks a brand of whisky, because they believe him saying he likes it will encourage the masses the representation of us Joe public within the film, too like the whisky because Bob likes it.
So Bob is someone who people perceive has all the answers and makes wise decision they should copy. He sets a example we should follow, because we probably think he is happy and successful.
However Bob is unhappy, bored, confused, mixed up, lost, dazed, seeking escapism and wanting to be understood, not really a great candidate too copy, probably he is just like the majority of Joe Bloggs in the film in his heart.
Do the advertisers falsely believe his endorsement holds this power, or are they correct and everyones so lost that what brand of Whisky Bob drinks does hold some significants.
It's just one issue amongst a multitude of issues that this abstract film will raise for you, if you put in the work, and watch it thoughtfully.