A brilliant ad campaign that delivered

Rating: 9/10 (29 June 2002)

Disney has always been considered a lumbering giant in the industry, but the success with their innovative ad campaign for Lilo and Stitch definitely intrigued me enough to get my butt in the theater. While making fun of their most successful movies, Stitch actually embodied the "bad boy" image Disney tried to make him out to be.
Sure, his emotional transformation is not exactly unexpected, but the story and how the plot moves along is certainly more innovative than some of the recent fare Disney has churned out. All be said, the people who brought us Mickey Mouse have created yet another memorable character in Stitch. Sure, the movie was your typical kiddie movie, but there proved to be never be a dull moment.