Tries so hard to be a "cool" post-Bond movie

Rating: 1/10 (12 February 2017)

I guess Kingsman should be a parody of James Bond, mixed with graphic violence, mixed with the launch of a new "franchise". The keyword being "franchise" - the crown jewel of contemporary movie-making.
Given the premises and the endless thirst of the audience for more gore, more "comic" violence (Tarantino style) and more stupidity, Kingsman does not fail to deliver.
Colin Firth plays the coolest spy ever, in a service so secret that nobody knows about it. Modelled on King Arthur's mythology, members of the service have knights nicknames, such as Lancelot and Galahad and are supposed to be "real gentlemen". Any attempt to provide the movie with style ends with the display of the expensive clothes and accessories the "knights" wear (AKA product placement)
Samuel L. Jackson plays a parody of all the villains he played in countless movies. However, most of the weight of the movie is carried by a couple of unremarkable newcomers: one male, one female, to guarantee gender balance.
Further political correctness is provided by a large number of additional villains being white males and by aristocrats demeaning themselves, commoners-style.
The plot is classic James Bond: eccentric, powerful guy wants to take control of the planet via demented plan. Follows a series of fights and last second interventions and without any suspense the end is known.
Silly, vulgar, bombastic, violent, vile, crude "entertainment" that will definitely produce many more sequels.