potentially great, but sullied by some poor choices

Rating: 5/10 (2 August 2015)

This movie is enjoyable and avoids predictability by engaging in a lot of very clever social satire and genre references that set it apart from the pack. It was really great in a lot of ways.
Unfortunately, it also makes a few very weak choices in terms of gags that distract from the flow of the movie. Specifically, (and here's your spoiler alert), the scene at the end with Hanna Alström could have been touching, or a least cute, but instead the director decided to go with an anal sex joke. What gives? It's as if the writers and director were in sync to make something new and different, and the Judd Apatow and Seth Rogen show up and exercise their executive vetoes to enforce crassness. After all, how can a Scandinavian royal asking to take it up the butt not be hilarious?!? Hardy har har har...
Sorry if that spoiler ruins the joke for those who would find it funny (heck, maybe that's supposed to be the high point of the movie), but it ruined it for me.