To better appreciate a movie is to understand the motivation and intent behind the movie

Rating: 10/10 (5 November 2003)

For granted most people will sound their opinions from their own perspective and they have every right to, but to critic any art form without first trying to understand its motivation and intent is like a heterosexual man calling Michaelangelo's David a piece of crap simply because he doesn't like to look at another naked man.
Personally I enjoyed Kill Bill and I understand it's a controversial issue as to many great art works. I do not believe QT intended this to be a serious movie. I believe that QT used excessive blood as a dark humor and QT has been known for dark humors. (i.e. Reservoir Dog, Pulp Fiction...etc.) It is just pure campy fun at asian cult kung-fu movie's expense.
Being Chinese and growing up watching Kung Fu movies, I have my share of its influences. I find Kill Bill entertaining because never for one minute I took it to be a serous Kung Fu movie. Like one of the other commenter mentioned, if I'm looking for a serious Kung Fu movie, why would I even chose one shot by an American?
There is no purpose for the excessive violence and bloodiness in Kill Bill other than pure campy fun. As another commenter pointed out, if you want a movie with purposeful violence and bloodiness, rent Saving Private Ryan.
Kill Bill is not a masterpiece in the "Gone with the Wind" sense. It's a masterpiece in that it's the first movie of its kind in the American mainstream. It's not intended to be a serious Kung Fu movie, if you want that, go rent Lee Ang's Crouching Tiger Hidden Dragon. It's not a real campy Chinese/Japanese Kung Fu/Samuri movie, if you want that, go rent East the Invincible or White Hair Bride. It's strength does not lie in its plot or character development, if that's what you are looking for, I can give you a whole bunch of other suggestions such as "The Others". It's strength is it's simplicity, it's excessive violence, it's bloodiness all wrapped in a nice package and get away with it by been shown in large theatres across the nation.
I find that disappoints from movie watching experience usually rises from mis-matched expectations. If you expect Kill Bill to be anything other than what it is intended to be, you will definitely be disappointed. But then it would be your personal bias, not because the movie has faltered to be what it is intended to be. So maybe try to cast your own expectations aside, try to understand the intention of the movie itself first and then watch the movie, perhaps you'll finally be able to appreciate the movie for what it is.