An OK movie with no intentions whatsoever

Rating: 7/10 (15 June 2015)

Contains Spoilers and bad English.
I love the original Film, was turned off by the following two, then I guess you can say time heal wounds and was eagerly awaiting the new one. Especially as I heard that they learned from their mistakes and don't just shoot it to purely make money (of course they want to make money.. no problem with that) as there was enough time for concept, obviously. But quite the contrary is the case.
The movie presents itself as a capitalistic warning sign. The park is running and business is good, yet future is uncertain, as quoted quite often, and so they already planned the next excitement: bigger, scarier, more teeth: the Indominus Rex, a genetic carpet of mixed up species. This dinosaur is of course fatal to the parks existence. Unreflected, unethical marketing took its toll and destroyed the company. That's the base line of philosophy in the film.
Problem is, the filmmakers applied the same concept of marketing the movie to us: we see a giant fish-dinosaur in the trailer.. a new" dinosaur is mentioned etc As if we constantly needed something bigger to go and see the movie. This schizophrenic approach, criticizing one thing and on the other hand doing it, is like a red line throughout the movie. The main woman is constantly being laughed at, for her high heels, for her outfit, for her stupidity and yet it is the screen writers who wrote that. Why don't you just come up with a cool character and role for the leading woman? She is absolutely useless until the very last moment. Product placement is staged to be clearly seen, as a critical side kick to the industry but surely as hell they got a ton of money from those brands. It feels like the movie wants everyone to be pleased but is in reality just scurrying from one hot topic to another by hoping that no one noticed its fake nature.
Jurassic Park, and I mean all of the previous three films were never made to be funny movies. Well, I don't want to say Jurassic World is a comedy, I mean rather the line of taking itself not serious enough is crossed way too often. they got 20k people on that island, and there is an insane smart ass killing machine on the run. What you gotto do? Of course: you send a bunch of dudes with electro sticks to melee fight it. They want to have it alive, I get that, but even in the the second movie (I guess?) there was a hunter who single handedly took out an tyrannosaurus. These decisions accompanied with superior" equipment, I mean.. it's 22 years after the first park, you could think they had planned things and events that might happen more thoroughly.. these decisions make the whole scenario appear completely unrealistic.
I don't really felt the Jurassic Park spirit. You see resemblances en mass.. and I mean really en mass.. the gadgets of the first movie, the two kids in the car scene, familiar line of texts, familiar shots etc. but in the end, it's just the sum of its parts and not more :(