a marketing ploy

Rating: 1/10 (6 December 2007)

Sadly after the success of such films as "Napolean Dynamite" and "little Miss Sunshine" the studios are attempting to market "Indie" as a brand. Those in Hollywood aren't stupid, they know that the less money they have to spend on a film in production the higher the profits if it pays off, however, what makes films great or charming that are small is that they aren't contrived to make 100 million dollars. The studios are attempting to bottle cuteness or preciousness, pass it off as original because a character drinks sunny d or chews orange tic tacs or watch out! has a hamburger phone! in order to fool the masses into believing that they are watching something fresh and original and those that disagree "just don't get it" or are "haters" however, the problem is not that people "don't get it", its that some people "do get it" and can see through this attempt at marketing a Twinkie like its moms homemade Apple pie. The entire film is so wrought with verbal prestidigitation that if anything resembling a true film were in there it was buried beneath cunning linguistic masturbation.
Juno is the first movie of this kind, that is being marketed prior to wide release as a cult film. Shouldn't it be around for a bit before it's deemed cult or at least get a wide release into theaters? This insidious marketing ploy is an evolution of commercial advertising which is beginning to penetrate all forms of art and media and as long as people keep spending money and falling for this drivel they will continue to churn out plastic pictures under the illusion of art.
This film wanted so badly to be something special yet the over written dialog and quirks stamped on the characters ruined what could have been a good story. Everyone tried too hard on this picture from the writer, director, to Fox Searchlight who has already stamped "One doodle that can't be undid" on t-shirts in an obvious and obnoxious attempt at creating dialog that will be echoed and reverberating in the high school halls of America like the latest Justin Timberlake album, who knows, maybe it will work, however I doubt something as saccharine as this will gain a cult audience but I was wrong with "Garden State" "Napolean Dynamite" "Little Miss Sunshine" to name a few, never underestimate the stupidity of the American public.